During the forecast period, the prices paid for ice cream and frozen desserts in Kenya are expected to increase due to the imposition of 25% import duty on certain packaged food items by the governments of Uganda and Tanzania. This is ostensibly because these products are manufactured using imported industrial sugar. Ordinarily, these products would attract no import duty as Kenya, Uganda and Tanzania are all members of the East Africa Community (EAC). This means that the operating costs of Keny...
Euromonitor International's Ice Cream and Frozen Desserts in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Frozen Desserts, Ice Cream.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Ice Cream and Frozen Desserts market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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ICE CREAM AND FROZEN DESSERTS IN KENYA
Euromonitor International
August 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Sweet Tax Expected To Affect Prices
Consumer Perceptions of Ice Cream To Continue Improving
Distribution To Remain Primarily Though Supermarkets and Hypermarkets
Competitive Landscape
Interest in International Brands Continues To Increase
Local Brands Continue To Dominate
Artisan Ice Cream Expected To Gain Popularity
Category Data
Table 1 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018
Table 2 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018
Table 3 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018
Table 4 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018
Table 6 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018
Table 7 NBO Company Shares of Ice Cream: % Value 2014-2018
Table 8 LBN Brand Shares of Ice Cream: % Value 2015-2018
Table 9 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018
Table 10 Distribution of Ice Cream by Format: % Value 2013-2018
Table 11 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023
Table 12 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023
Table 13 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023
Table 14 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023
Executive Summary
Growth of Packaged Food Remains Healthy in 2018
Manufacturers Seek To Innovate To Meet Demands and Rising Consumer Sophistication
Government Supports Local Manufacturers With Its Big Four Agenda
Modern Retailing Continues To Gain Ground in 2018
Strong Performance Expected Over the Forecast Period
Foodservice
Sales To Foodservice
Consumer Foodservice
Category Data
Table 15 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 16 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 17 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 18 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023
Market Data
Table 19 Sales of Packaged Food by Category: Volume 2013-2018
Table 20 Sales of Packaged Food by Category: Value 2013-2018
Table 21 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 22 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 23 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 24 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 25 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 26 Distribution of Packaged Food by Format: % Value 2013-2018
Table 27 Distribution of Packaged Food by Format and Category: % Value 2018
Table 28 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023
Summary: Get latest Market Research Reports on Ice Cream and Frozen Desserts in Kenya. Industry analysis & Market Report on Ice Cream and Frozen Desserts in Kenya is a syndicated market report, published as Ice Cream and Frozen Desserts in Kenya. It is complete Research Study and Industry Analysis of Ice Cream and Frozen Desserts in Kenya market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.