Home Care in Thailand

HOME CARE IN THAILAND

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Emergence of Singles and Single-child Nuclear Families Results in Growing Demand

Desire for Aroma Sensation Prompts Manufacturers To Launch Scented Products

Top Players Continue To Consolidate Their Leading Positions

Greater Awareness of Harmful Chemicals Causes Shift in Purchases

Home Care Growth Remains Positive From Product Innovation

Market Indicators

Table 1 Households 2013-2018

Market Data

Table 2 Sales of Home Care by Category: Value 2013-2018

Table 3 Sales of Home Care by Category: % Value Growth 2013-2018

Table 4 NBO Company Shares of Home Care: % Value 2014-2018

Table 5 LBN Brand Shares of Home Care: % Value 2015-2018

Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 7 Distribution of Home Care by Format: % Value 2013-2018

Table 8 Distribution of Home Care by Format and Category: % Value 2018

Table 9 Forecast Sales of Home Care by Category: Value 2018-2023

Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Headlines

Prospects

Product Enhancement of Gel Air Fresheners Appeals To Consumers

Electric Air Fresheners Appear Expensive and Superfluous

Competitive Landscape

Glade Succeeds in Many Categories Thanks To Its Product Quality

Ambi-pur Intensifies Marketing Campaigns in Car Air Fresheners

Category Data

Table 11 Sales of Air Care by Category: Value 2013-2018

Table 12 Sales of Air Care by Category: % Value Growth 2013-2018

Table 13 Sales of Air Care by Fragrance: Value Ranking 2013-2018

Table 14 NBO Company Shares of Air Care: % Value 2014-2018

Table 15 LBN Brand Shares of Air Care: % Value 2015-2018

Table 16 Forecast Sales of Air Care by Category: Value 2018-2023

Table 17 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Consumers Use Knowledge of Active Agents in Bleach To Combine With Other Cleaners

Competitive Landscape

Haiter Continues To Hold Largest Share in Bleach

Category Data

Table 18 Sales of Bleach: Value 2013-2018

Table 19 Sales of Bleach: % Value Growth 2013-2018

Table 20 NBO Company Shares of Bleach: % Value 2014-2018

Table 21 LBN Brand Shares of Bleach: % Value 2015-2018

Table 22 Forecast Sales of Bleach: Value 2018-2023

Table 23 Forecast Sales of Bleach: % Value Growth 2018-2023

Headlines

Prospects

Hand Dishwashing Remains Most Popular Way of Washing Dishes

Competitive Landscape

No Fluctuations in Share of Hand Dishwashing

Finish Automatic Dishwashing Products Record Lacklustre Progress

Category Indicators

Table 24 Household Possession of Dishwashers 2013-2018

Category Data

Table 25 Sales of Dishwashing by Category: Value 2013-2018

Table 26 Sales of Dishwashing by Category: % Value Growth 2013-2018

Table 27 NBO Company Shares of Dishwashing: % Value 2014-2018

Table 28 LBN Brand Shares of Dishwashing: % Value 2015-2018

Table 29 Forecast Sales of Dishwashing by Category: Value 2018-2023

Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Headlines

Prospects

Harmful Substances in Insecticide Coils Hinder Product Sales Growth

New Product Developments Satisfy Thai Consumers' Needs

Competitive Landscape

Competition Among Top Brands Fuelled by Marketing Activities

Kayari Focuses on Green Concept Amidst Intense Competition From Leaders

Category Data

Table 31 Sales of Home Insecticides by Category: Value 2013-2018

Table 32 Sales of Home Insecticides by Category: % Value Growth 2013-2018

Table 33 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018

Table 34 NBO Company Shares of Home Insecticides: % Value 2014-2018

Table 35 LBN Brand Shares of Home Insecticides: % Value 2015-2018

Table 36 Forecast Sales of Home Insecticides by Category: Value 2018-2023

Table 37 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Headlines

Prospects

Thai Consumers Choose Innovative Laundry Products To Scent Clothes

Laundry Aids Become Necessary Product Due To Prominent Attributes

Competitive Landscape

Leading Player Unilever Maintains Strong Sales Momentum in Laundry Care

Essence From Lion Sustains Niche Specialisation

Category Indicators

Table 38 Household Possession of Washing Machines 2013-2018

Category Data

Table 39 Sales of Laundry Care by Category: Value 2013-2018

Table 40 Sales of Laundry Care by Category: % Value Growth 2013-2018

Table 41 Sales of Laundry Aids by Category: Value 2013-2018

Table 42 Sales of Laundry Aids by Category: % Value Growth 2013-2018

Table 43 Sales of Laundry Detergents by Category: Value 2013-2018

Table 44 Sales of Laundry Detergents by Category: % Value Growth 2013-2018

Table 45 NBO Company Shares of Laundry Care: % Value 2014-2018

Table 46 LBN Brand Shares of Laundry Care: % Value 2015-2018

Table 47 NBO Company Shares of Laundry Aids: % Value 2014-2018

Table 48 LBN Brand Shares of Laundry Aids: % Value 2015-2018

Table 49 NBO Company Shares of Laundry Detergents: % Value 2014-2018

Table 50 LBN Brand Shares of Laundry Detergents: % Value 2015-2018

Table 51 Forecast Sales of Laundry Care by Category: Value 2018-2023

Table 52 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Falling New House Construction Results in Sluggish Floor Polish Performance

Shoe Polish Growth Plateaus Due To Fashion Trends

Competitive Landscape

Consumers Rely on Kiwi Shoe Polish Thanks To Its Well-established Know-how

Category Data

Table 53 Sales of Polishes by Category: Value 2013-2018

Table 54 Sales of Polishes by Category: % Value Growth 2013-2018

Table 55 NBO Company Shares of Polishes: % Value 2014-2018

Table 56 LBN Brand Shares of Polishes: % Value 2015-2018

Table 57 Forecast Sales of Polishes by Category: Value 2018-2023

Table 58 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

Headlines

Prospects

Increasing Number of Apartments and Buildings Spurs Demand for Window Cleaners

Sales of Kitchen Cleaners Supported by Home-cooking Trend

Competitive Landscape

Duck Brand Maintains Its Position Through Consistent TV Advertising

Magiclean Retains Dominance in Floor Cleaners With Attractive Floral Scents

Category Data

Table 59 Sales of Surface Care by Category: Value 2013-2018

Table 60 Sales of Surface Care by Category: % Value Growth 2013-2018

Table 61 NBO Company Shares of Surface Care: % Value 2014-2018

Table 62 LBN Brand Shares of Surface Care: % Value 2015-2018

Table 63 Forecast Sales of Surface Care by Category: Value 2018-2023

Table 64 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Alternative Local Products Could Disrupt Toilet Liquids

Colour Stains May Discourage Thai Consumers From Using In-cistern and Rim Blocks

Competitive Landscape

Duck and Kiwi Bloo Share Similar Sales of In-cistern Devices

Movements From Small Competitors Result in Slight Disruption To Shares

Category Data

Table 65 Sales of Toilet Care by Category: Value 2013-2018

Table 66 Sales of Toilet Care by Category: % Value Growth 2013-2018

Table 67 NBO Company Shares of Toilet Care: % Value 2014-2018

Table 68 LBN Brand Shares of Toilet Care: % Value 2015-2018

Table 69 Forecast Sales of Toilet Care by Category: Value 2018-2023

Table 70 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023