Home Care in Mexico

HOME CARE IN MEXICO

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Home Care Continues To Register Positive Growth Trends

Promotional Activities Support Sales Growth Across the Category

the Rise of E-commerce Remains A Major, Growing Trend

Relaunches of Existing Products and the Introduction of New Products Remain Key

Home Care Is Expected To Continue Registering Positive Growth

Market Indicators

Table 1 Households 2013-2018

Market Data

Table 2 Sales of Home Care by Category: Value 2013-2018

Table 3 Sales of Home Care by Category: % Value Growth 2013-2018

Table 4 NBO Company Shares of Home Care: % Value 2014-2018

Table 5 LBN Brand Shares of Home Care: % Value 2015-2018

Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 7 Distribution of Home Care by Format: % Value 2013-2018

Table 8 Distribution of Home Care by Format and Category: % Value 2018

Table 9 Forecast Sales of Home Care by Category: Value 2018-2023

Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Headlines

Prospects

Strong Growth Is Based on Rising Income Levels

Essential Oils and Diffusers Become More Popular

Private Label Continues To Record Positive Sales Growth

Competitive Landscape

the Two Most Important Air Care Manufacturers Remain Dominant

Glade Launches Its New Air Sensations Range of Products

Christmas Heralds the Arrival of New Scents in Air Care

Category Data

Table 11 Sales of Air Care by Category: Value 2013-2018

Table 12 Sales of Air Care by Category: % Value Growth 2013-2018

Table 13 Sales of Air Care by Fragrance: Value Ranking 2013-2018

Table 14 NBO Company Shares of Air Care: % Value 2014-2018

Table 15 LBN Brand Shares of Air Care: % Value 2015-2018

Table 16 Forecast Sales of Air Care by Category: Value 2018-2023

Table 17 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Scented Bleach Comes To the Fore

Specialised Products A Growing Trend

Gel Bleach Increasingly the Preference of Mexicans

Competitive Landscape

Industrias Alen Maintains Its Leading Position in the Category

Industrias Alen Rails Against Gender Stereotypes in Social Responsible Marketing Campaigns

New Products Continue To Be Launched in the Category

Category Data

Table 18 Sales of Bleach: Value 2013-2018

Table 19 Sales of Bleach: % Value Growth 2013-2018

Table 20 NBO Company Shares of Bleach: % Value 2014-2018

Table 21 LBN Brand Shares of Bleach: % Value 2015-2018

Table 22 Forecast Sales of Bleach: Value 2018-2023

Table 23 Forecast Sales of Bleach: % Value Growth 2018-2023

Headlines

Prospects

Automatic Dishwashing Continues To Record Positive Growth

Scent Remains An Important Product Attribute in Dishwashing

Bacterial Contamination Scare Affects the Category

Competitive Landscape

the Two Leading Brands Remain in Control of the Category

Attractive Marketing Campaigns Continue To Characterise Dishwashing

Industrias Alen SA De Cv Continues To Innovate in Dishwashing

Category Indicators

Table 24 Household Possession of Dishwashers 2013-2018

Category Data

Table 25 Sales of Dishwashing by Category: Value 2013-2018

Table 26 Sales of Dishwashing by Category: % Value Growth 2013-2018

Table 27 NBO Company Shares of Dishwashing: % Value 2014-2018

Table 28 LBN Brand Shares of Dishwashing: % Value 2015-2018

Table 29 Forecast Sales of Dishwashing by Category: Value 2018-2023

Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Headlines

Prospects

Natural Products and Essential Oils Compete With Products in the Category

Consumers Still Searching for the Most Practical Products

the Climate Continues To Impact the Performance of Home Insecticides

Competitive Landscape

SC Johnson & Son Continues To Lead Sales of Home Insecticides

Domestic Brand Oko Continues To Increase Its Presence

New Products Continue To Be Launched in Home Insecticides

Category Data

Table 31 Sales of Home Insecticides by Category: Value 2013-2018

Table 32 Sales of Home Insecticides by Category: % Value Growth 2013-2018

Table 33 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018

Table 34 NBO Company Shares of Home Insecticides: % Value 2014-2018

Table 35 LBN Brand Shares of Home Insecticides: % Value 2015-2018

Table 36 Forecast Sales of Home Insecticides by Category: Value 2018-2023

Table 37 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Headlines

Prospects

Powder Detergents Compete With Liquid Detergents for Consumer Attention

the Importance of Fabric Softener in Typical Laundry Cycles

Manufacturers Turn To Different Size Presentations in A Bid To Boost Sales

Competitive Landscape

Fábrica De Jabón La Corona and Procter & Gamble Remain the Leading Players

Marketing Campaigns and Promotions Remain A Major Feature of Laundry Care

Products With New Formulas Appear in Fabric Softeners

Category Indicators

Table 38 Household Possession of Washing Machines 2013-2018

Category Data

Table 39 Sales of Laundry Care by Category: Value 2013-2018

Table 40 Sales of Laundry Care by Category: % Value Growth 2013-2018

Table 41 Sales of Laundry Aids by Category: Value 2013-2018

Table 42 Sales of Laundry Aids by Category: % Value Growth 2013-2018

Table 43 Sales of Laundry Detergents by Category: Value 2013-2018

Table 44 Sales of Laundry Detergents by Category: % Value Growth 2013-2018

Table 45 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2013-2018

Table 46 NBO Company Shares of Laundry Care: % Value 2014-2018

Table 47 LBN Brand Shares of Laundry Care: % Value 2015-2018

Table 48 NBO Company Shares of Laundry Aids: % Value 2014-2018

Table 49 LBN Brand Shares of Laundry Aids: % Value 2015-2018

Table 50 NBO Company Shares of Laundry Detergents: % Value 2014-2018

Table 51 LBN Brand Shares of Laundry Detergents: % Value 2015-2018

Table 52 Forecast Sales of Laundry Care by Category: Value 2018-2023

Table 53 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

Headlines

Floor Polish and Furniture Polish Remain the Most Dynamic Categories

Scents Are An Important Attribute for Polishes

Competitive Landscape

Multinational Companies Remain the Most Important Players in the Category

More Polish Wipes Become Available

Recent Product Launches

Category Data

Table 54 Sales of Polishes by Category: Value 2013-2018

Table 55 Sales of Polishes by Category: % Value Growth 2013-2018

Table 56 NBO Company Shares of Polishes: % Value 2014-2018

Table 57 LBN Brand Shares of Polishes: % Value 2015-2018

Table 58 Forecast Sales of Polishes by Category: Value 2018-2023

Table 59 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

Headlines

Prospects

Specialised Products Continue To Record Positive Growth

Internet Retailing Emerges Strongly As An Alternative Distribution Channel

Wash and Wax Floor Cleaners Outpaces Bathroom Cleaners and Kitchen Cleaners

Competitive Landscape

Two Leading Companies Continue To Dominate the Category

New Fragrances Appear in the Category

Windex Is Relaunched in Mexico

Category Data

Table 60 Sales of Surface Care by Category: Value 2013-2018

Table 61 Sales of Surface Care by Category: % Value Growth 2013-2018

Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018

Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018

Table 64 NBO Company Shares of Surface Care: % Value 2014-2018

Table 65 LBN Brand Shares of Surface Care: % Value 2015-2018

Table 66 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2018

Table 67 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2018

Table 68 Forecast Sales of Surface Care by Category: Value 2018-2023

Table 69 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Toilet Care Products Continue To Face Competition From Other Home Care Categories

Toilet Liquids/foam Registers the Most Positive Performance

Competitive Landscape

the Two Most Important Toilet Care Players Remain Dominant

Recent Relaunches in the Category

New Products Become Available

Category Data

Table 70 Sales of Toilet Care by Category: Value 2013-2018

Table 71 Sales of Toilet Care by Category: % Value Growth 2013-2018

Table 72 NBO Company Shares of Toilet Care: % Value 2014-2018

Table 73 LBN Brand Shares of Toilet Care: % Value 2015-2018

Table 74 Forecast Sales of Toilet Care by Category: Value 2018-2023

Table 75 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023