Report Detail

Other Home Care in Colombia

  • RnM3083717
  • |
  • 08 March, 2019
  • |
  • Global
  • |
  • 49 Pages
  • |
  • Euromonitor
  • |
  • Other

Home care saw a rebound in sales in 2018 thanks to several strategies of manufacturers and retailers that have been well accepted by consumers, who are now more confident as a result of the recovering economy. Both traditional brands and private label ranges from major discounters continue to perform well. Private label ranges continue to focus on providing value for money products to consumers. On the other hand, traditional brands are responding with promotions, new products and retailing init...

Euromonitor International's Home Care in Colombia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HOME CARE IN COLOMBIA

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Executive Summary

            Home Care Manufacturers Get Creative To Keep Sales Up

              Multipurpose Products Revamped in 2018

                Unilever Continues To Lead Sales in 2018

                  Small Independent Grocers To Compete With Modern Retailers

                    Polarisation Between Specialised and General Products

                      Market Indicators

                        Table 1 Households 2013-2018

                          Market Data

                            Table 2 Sales of Home Care by Category: Value 2013-2018

                              Table 3 Sales of Home Care by Category: % Value Growth 2013-2018

                                Table 4 NBO Company Shares of Home Care: % Value 2014-2018

                                  Table 5 LBN Brand Shares of Home Care: % Value 2015-2018

                                    Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018

                                      Table 7 Distribution of Home Care by Format: % Value 2013-2018

                                        Table 8 Distribution of Home Care by Format and Category: % Value 2018

                                          Table 9 Forecast Sales of Home Care by Category: Value 2018-2023

                                            Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

                                              Sources

                                                Summary 1 Research Sources

                                                  Headlines

                                                    Prospects

                                                      Odour Elimination Overriding Odour Masking in Air Care

                                                        Increasing Focus on Decoration

                                                          Electric Air Fresheners Now Available for Cars

                                                            Competitive Landscape

                                                              SC Johnson & Son Continues To Lead Sales

                                                                Reckitt Benckiser To Focus on Product Dispensing

                                                                  Leading Domestic Companies Focusing on Offering Varied Portfolio

                                                                    Category Data

                                                                      Table 11 Sales of Air Care by Category: Value 2013-2018

                                                                        Table 12 Sales of Air Care by Category: % Value Growth 2013-2018

                                                                          Table 13 Sales of Air Care by Fragrance: Value Ranking 2013-2018

                                                                            Table 14 NBO Company Shares of Air Care: % Value 2014-2018

                                                                              Table 15 LBN Brand Shares of Air Care: % Value 2015-2018

                                                                                Table 16 Forecast Sales of Air Care by Category: Value 2018-2023

                                                                                  Table 17 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

                                                                                    Headlines

                                                                                      Prospects

                                                                                        Discounters Continue To Bring Down Prices

                                                                                          Informal Bleach on the Rise

                                                                                            Solid Bleach Competing With Rim Blocks

                                                                                              Competitive Landscape

                                                                                                Clorox Continues To Struggle

                                                                                                  Leading Brands Continue To Struggle

                                                                                                    Private Label Growth Remains Limited

                                                                                                      Category Data

                                                                                                        Table 18 Sales of Bleach: Value 2013-2018

                                                                                                          Table 19 Sales of Bleach: % Value Growth 2013-2018

                                                                                                            Table 20 NBO Company Shares of Bleach: % Value 2014-2018

                                                                                                              Table 21 LBN Brand Shares of Bleach: % Value 2015-2018

                                                                                                                Table 22 Forecast Sales of Bleach: Value 2018-2023

                                                                                                                  Table 23 Forecast Sales of Bleach: % Value Growth 2018-2023

                                                                                                                    Headlines

                                                                                                                      Prospects

                                                                                                                        Dishwashers Sales Influence Performance in 2018

                                                                                                                          Declining Sales for Hand Dishwashing and Automatic Dishwashing

                                                                                                                            Surface Specialisation Making Inroads in Hand Dishwashing

                                                                                                                              Competitive Landscape

                                                                                                                                Colgate-Palmolive & Cia Remains in Pole Position

                                                                                                                                  John Restrepo A Y Cia Sees Good Performance With Lava

                                                                                                                                    Private Label Ranges Struggling To Gain Momentum

                                                                                                                                      Category Indicators

                                                                                                                                        Table 24 Household Possession of Dishwashers 2013-2018

                                                                                                                                          Category Data

                                                                                                                                            Table 25 Sales of Dishwashing by Category: Value 2013-2018

                                                                                                                                              Table 26 Sales of Dishwashing by Category: % Value Growth 2013-2018

                                                                                                                                                Table 27 NBO Company Shares of Dishwashing: % Value 2014-2018

                                                                                                                                                  Table 28 LBN Brand Shares of Dishwashing: % Value 2015-2018

                                                                                                                                                    Table 29 Forecast Sales of Dishwashing by Category: Value 2018-2023

                                                                                                                                                      Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

                                                                                                                                                        Headlines

                                                                                                                                                          Prospects

                                                                                                                                                            Consumer Fears Fuelled by Reappearance of Some Illnesses

                                                                                                                                                              More Permanent Alternatives Appearing To Fight Against Mosquitos

                                                                                                                                                                Specialisation Appreciated in Home Insecticides

                                                                                                                                                                  Competitive Landscape

                                                                                                                                                                    SC Johnson & Son Continues To Dominate

                                                                                                                                                                      Reckitt Benckiser Continues To Lose Sales Share

                                                                                                                                                                        National Companies Continue To Compete in Home Insecticides

                                                                                                                                                                          Category Data

                                                                                                                                                                            Table 31 Sales of Home Insecticides by Category: Value 2013-2018

                                                                                                                                                                              Table 32 Sales of Home Insecticides by Category: % Value Growth 2013-2018

                                                                                                                                                                                Table 33 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018

                                                                                                                                                                                  Table 34 NBO Company Shares of Home Insecticides: % Value 2014-2018

                                                                                                                                                                                    Table 35 LBN Brand Shares of Home Insecticides: % Value 2015-2018

                                                                                                                                                                                      Table 36 Forecast Sales of Home Insecticides by Category: Value 2018-2023

                                                                                                                                                                                        Table 37 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

                                                                                                                                                                                          Headlines

                                                                                                                                                                                            Prospects

                                                                                                                                                                                              Multifunctional Powder Detergents Emerge in 2018

                                                                                                                                                                                                Spot and Stain Removers See Important Growth in 2016

                                                                                                                                                                                                  Fabric Softeners Focusing on Scent To Increase Sales

                                                                                                                                                                                                    Competitive Landscape

                                                                                                                                                                                                      Unilever Continues To Lead Sales

                                                                                                                                                                                                        Private Label Ranges See Biggest Increase in Sales Share

                                                                                                                                                                                                          Procter & Gamble Trying To Protect Ariel Amid Economic Turmoil

                                                                                                                                                                                                            Category Indicators

                                                                                                                                                                                                              Table 38 Household Possession of Washing Machines 2013-2018

                                                                                                                                                                                                                Category Data

                                                                                                                                                                                                                  Table 39 Sales of Laundry Care by Category: Value 2013-2018

                                                                                                                                                                                                                    Table 40 Sales of Laundry Care by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                      Table 41 Sales of Laundry Aids by Category: Value 2013-2018

                                                                                                                                                                                                                        Table 42 Sales of Laundry Aids by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                          Table 43 Sales of Laundry Detergents by Category: Value 2013-2018

                                                                                                                                                                                                                            Table 44 Sales of Laundry Detergents by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                              Table 45 NBO Company Shares of Laundry Care: % Value 2014-2018

                                                                                                                                                                                                                                Table 46 LBN Brand Shares of Laundry Care: % Value 2015-2018

                                                                                                                                                                                                                                  Table 47 NBO Company Shares of Laundry Aids: % Value 2014-2018

                                                                                                                                                                                                                                    Table 48 LBN Brand Shares of Laundry Aids: % Value 2015-2018

                                                                                                                                                                                                                                      Table 49 NBO Company Shares of Laundry Detergents: % Value 2014-2018

                                                                                                                                                                                                                                        Table 50 LBN Brand Shares of Laundry Detergents: % Value 2015-2018

                                                                                                                                                                                                                                          Table 51 Forecast Sales of Laundry Care by Category: Value 2018-2023

                                                                                                                                                                                                                                            Table 52 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                              Headlines

                                                                                                                                                                                                                                                Prospects

                                                                                                                                                                                                                                                  Shoe Polish Stands Out Due To Variety and Specialisation

                                                                                                                                                                                                                                                    Furniture Polish Losing Traction Due To Easy To Assemble Furniture

                                                                                                                                                                                                                                                      Hard Flooring Evolution Influences Floor Polish

                                                                                                                                                                                                                                                        Competitive Landscape

                                                                                                                                                                                                                                                          Reckitt Benckiser Continues To Lead Sales

                                                                                                                                                                                                                                                            Domestic Companies Continue To Lead Sales

                                                                                                                                                                                                                                                              Private Label Ranges See Biggest Increase in Share

                                                                                                                                                                                                                                                                Category Data

                                                                                                                                                                                                                                                                  Table 53 Sales of Polishes by Category: Value 2013-2018

                                                                                                                                                                                                                                                                    Table 54 Sales of Polishes by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                      Table 55 NBO Company Shares of Polishes: % Value 2014-2018

                                                                                                                                                                                                                                                                        Table 56 LBN Brand Shares of Polishes: % Value 2015-2018

                                                                                                                                                                                                                                                                          Table 57 Forecast Sales of Polishes by Category: Value 2018-2023

                                                                                                                                                                                                                                                                            Table 58 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                              Headlines

                                                                                                                                                                                                                                                                                Prospects

                                                                                                                                                                                                                                                                                  Specialisation Vs Generalisation, Two Competing Strategies

                                                                                                                                                                                                                                                                                    Old-fashioned Products Remain Popular

                                                                                                                                                                                                                                                                                      Bleach Still Used for Many Surface Care Tasks

                                                                                                                                                                                                                                                                                        Competitive Landscape

                                                                                                                                                                                                                                                                                          Colgate-Palmolive & Cia Continues To Lead Sales

                                                                                                                                                                                                                                                                                            Private Label Ranges See Biggest Increase in Sales Share During 2018

                                                                                                                                                                                                                                                                                              Clorox Fighting To Return To Growth

                                                                                                                                                                                                                                                                                                Category Data

                                                                                                                                                                                                                                                                                                  Table 59 Sales of Surface Care by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                    Table 60 Sales of Surface Care by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                      Table 61 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                        Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                          Table 63 NBO Company Shares of Surface Care: % Value 2014-2018

                                                                                                                                                                                                                                                                                                            Table 64 LBN Brand Shares of Surface Care: % Value 2015-2018

                                                                                                                                                                                                                                                                                                              Table 65 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                Table 66 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                  Table 67 Forecast Sales of Surface Care by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                    Table 68 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                      Headlines

                                                                                                                                                                                                                                                                                                                        Prospects

                                                                                                                                                                                                                                                                                                                          Toilet Care Remains Underdeveloped in Colombia

                                                                                                                                                                                                                                                                                                                            Bleach Growing at Expense of Toilet Care

                                                                                                                                                                                                                                                                                                                              Few Brands Concentrated in Rim Blocks and Toilet Liquid/foams

                                                                                                                                                                                                                                                                                                                                Competitive Landscape

                                                                                                                                                                                                                                                                                                                                  SC Johnson & Son Leads Sales in 2018

                                                                                                                                                                                                                                                                                                                                    Tergo Also Focusing on Sticky Products

                                                                                                                                                                                                                                                                                                                                      Harpic No Longer Active

                                                                                                                                                                                                                                                                                                                                        Category Data

                                                                                                                                                                                                                                                                                                                                          Table 69 Sales of Toilet Care by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                            Table 70 Sales of Toilet Care by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                              Table 71 NBO Company Shares of Toilet Care: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                Table 72 LBN Brand Shares of Toilet Care: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                  Table 73 Forecast Sales of Toilet Care by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                    Table 74 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                    Summary:
                                                                                                                                                                                                                                                                                                                                                    Get latest Market Research Reports on Home Care. Industry analysis & Market Report on Home Care is a syndicated market report, published as Home Care in Colombia. It is complete Research Study and Industry Analysis of Home Care market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.

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