Flavour development and strong POS merchandising strategies are helping to drive impulse purchases and are the key drivers behind value growth in gum in 2018. For example, Perfetti Van Melle Group launched three new flavours under its Mentos Fruit Fusions line. However, value growth has been slightly slower in 2018 compared to 2017 and the CAGR for the review period with these activities being less prominent.
Euromonitor International's Gum in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Bubble Gum, Chewing Gum.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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GUM IN NEW ZEALAND
Euromonitor International
July 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Innovation Driving Growth
Oral Health Concerns Characterise the Category
Influence of Bottle Formats Placing Pressure on Unit Price Growth
Competitive Landscape
Wrigley Dominates Gum
Oral Health Concerns Influencing Marketing and New Product Development
Perfetti Van Melle Group Is the Most Active in Terms of New Product Development
Category Data
Table 1 Sales of Gum by Category: Volume 2013-2018
Table 2 Sales of Gum by Category: Value 2013-2018
Table 3 Sales of Gum by Category: % Volume Growth 2013-2018
Table 4 Sales of Gum by Category: % Value Growth 2013-2018
Table 5 Sales of Gum by Flavour: Rankings 2013-2018
Table 6 NBO Company Shares of Gum: % Value 2014-2018
Table 7 LBN Brand Shares of Gum: % Value 2015-2018
Table 8 Distribution of Gum by Format: % Value 2013-2018
Table 9 Forecast Sales of Gum by Category: Volume 2018-2023
Table 10 Forecast Sales of Gum by Category: Value 2018-2023
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Gum by Category: % Value Growth 2018-2023
Executive Summary
Three Key Trends in Packaged Food
Innovation Drives Value Growth
Private Label Refresh From Both Major Supermarket Chains
Summary: Get latest Market Research Reports on Gum in New Zealand. Industry analysis & Market Report on Gum in New Zealand is a syndicated market report, published as Gum in New Zealand. It is complete Research Study and Industry Analysis of Gum in New Zealand market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.