Sugar-free gum enjoyed massive popularity thanks to consumers’ increasing attention to health, including attention to sugar intake and the trend towards dental health prevention as well as strong marketing activities. The health trend sees a growing number of consumers increasingly concerned about their health. With greater awareness about healthy nutrition, many Bulgarians are increasingly becoming aware of the fact that their daily intake of sugar largely regulates the amount of energy they ma...
Euromonitor International's Gum in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Bubble Gum, Chewing Gum.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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GUM IN BULGARIA
Euromonitor International
July 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Sugar-free Gum Dominates Sales in 2018
Health Trend Remains Main Driver
Competition for Younger Generation's Attention
Competitive Landscape
Wrigley Sustains Position With Constant Advertising
Promotion As Main Weapon for Gaining Share
Wrigley's Dominance and Absence of Domestic Competitors Partly Explains Lack of Significant Innovation in Bulgaria
Category Data
Table 1 Sales of Gum by Category: Volume 2013-2018
Table 2 Sales of Gum by Category: Value 2013-2018
Table 3 Sales of Gum by Category: % Volume Growth 2013-2018
Table 4 Sales of Gum by Category: % Value Growth 2013-2018
Table 5 Sales of Gum by Flavour: Rankings 2013-2018
Table 6 NBO Company Shares of Gum: % Value 2014-2018
Table 7 LBN Brand Shares of Gum: % Value 2015-2018
Table 8 Distribution of Gum by Format: % Value 2013-2018
Table 9 Forecast Sales of Gum by Category: Volume 2018-2023
Table 10 Forecast Sales of Gum by Category: Value 2018-2023
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Gum by Category: % Value Growth 2018-2023
Executive Summary
Increased Purchasing Power To Boost Demand for Better Quality Food
Growth Fuelled by Emergence of Health and Wellness Products
Leading Players Investing in Cross-category Presence and Strong Promotions
Modern Grocery Retailers Gaining Sales Share
Packaged Food To Continue Posting Stable and Steady Growth
Foodservice
Sales To Foodservice
Tortilla Chips, Shelf Stable Dairy Desserts, Breakfast Cereals and Savoury Biscuits Performing Well
Consumer Foodservice
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023
Market Data
Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: Value 2013-2018
Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 24 Penetration of Private Label by Category: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format and Category: % Value 2018
Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023
Summary: Get latest Market Research Reports on Gum in Bulgaria. Industry analysis & Market Report on Gum in Bulgaria is a syndicated market report, published as Gum in Bulgaria. It is complete Research Study and Industry Analysis of Gum in Bulgaria market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.