In 2018, gum was driven by chewing gum, which was closely related to the wide availability of these products across Austria but also to the willingness of major players like Wrigley Austria to strongly invest in advertising videos for brands like 5, Airwaves and Orbit. Many consumers perceive gum as a breath freshener and as teeth protection. This is also additionally underpinned by Wrigley Austria’s latest advertising videos, which not only suggest that Orbit should be chewed after every meal a...
Euromonitor International's Gum in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Bubble Gum, Chewing Gum.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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GUM IN AUSTRIA
Euromonitor International
July 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Radiant Smile and Healthy Teeth As A Sign of Strong Confidence
Gum Benefits From Being Widely Available in Stores Across Austria
Consumers Expected To Reduce Their Daily Intake of Sugar
Competitive Landscape
Wrigley Continues To Profit From Its Strong Advertising Activity
Other Producers in Gum To Remain Present in Niche Segments
Private Label Unable To Compete With Big International Brands
Category Data
Table 1 Sales of Gum by Category: Volume 2013-2018
Table 2 Sales of Gum by Category: Value 2013-2018
Table 3 Sales of Gum by Category: % Volume Growth 2013-2018
Table 4 Sales of Gum by Category: % Value Growth 2013-2018
Table 5 Sales of Gum by Flavour: Rankings 2013-2018
Table 6 NBO Company Shares of Gum: % Value 2014-2018
Table 7 LBN Brand Shares of Gum: % Value 2015-2018
Table 8 Distribution of Gum by Format: % Value 2013-2018
Table 9 Forecast Sales of Gum by Category: Volume 2018-2023
Table 10 Forecast Sales of Gum by Category: Value 2018-2023
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Gum by Category: % Value Growth 2018-2023
Executive Summary
Packaged Food Continues To Record A Good Overall Performance in 2018
Consumers Opt for Less Meat, Less Sugar and for More Superfoods
Intense Competition and Some New Niche Players
Discounters, Supermarkets and Hypermarkets Dominate Distribution
Steady Course for Packaged Food Over the Forecast Period
Foodservice
Sales To Foodservice
Consumer Foodservice
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023
Market Data
Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: Value 2013-2018
Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 24 Penetration of Private Label by Category: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format and Category: % Value 2018
Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023
Summary: Get latest Market Research Reports on Gum in Austria. Industry analysis & Market Report on Gum in Austria is a syndicated market report, published as Gum in Austria. It is complete Research Study and Industry Analysis of Gum in Austria market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.