Maintaining a healthy lifestyle and a healthy diet is a top priority among consumers today. However, besides health benefits, consumers also look for good taste when purchasing food products. Thus, granola bars fit the requirements of consumers. The portability and filling capacity of these bars are the other reasons behind their growing popularity.
One driver in market is multiple health benefits of granola. Over the past two decades, urbanization and consumerism have led to considerable changes in the lifestyles and dietary habits of people across the world. There has been a substantial increase in the consumption of artificial and synthetic food products, increasing the incidence of lifestyle diseases such as drug abuse, alcohol, and smoking. However, consumers are becoming more concerned and conscious about their health and fitness and paying more attention to the nutritional content of the food they eat. Thus, ingredients such as granola that have multiple health benefits are becoming popular among consumers.
One trend in market is burgeoning marketing initiatives. Granola bar vendors are following integrated marketing communication, using newspapers, magazines, and social media such as YouTube and Facebook to sell their products. These communication channels are playing a key role in generating product awareness and focusing on the benefits of granola bars. Players are also launching innovative advertisement campaigns displaying the various new flavors of granola bars and the important ingredients used in these bars to create a positive impact on consumers.
North America held the most dominant market share in the granola bars market in 2016 and is expected to hold its dominance throughout the forecast period. This is attributed to the high awareness among consumers about the benefits of granola.
The global Granola Bars market is valued at xx million US$ in 2018 is expected to reach xx million US$ by the end of 2025, growing at a CAGR of xx% during 2019-2025.
This report focuses on Granola Bars volume and value at global level, regional level and company level. From a global perspective, this report represents overall Granola Bars market size by analyzing historical data and future prospect. Regionally, this report focuses on several key regions: North America, Europe, China and Japan.
At company level, this report focuses on the production capacity, ex-factory price, revenue and market share for each manufacturer covered in this report.
The following manufacturers are covered:
General Mills
Kellogg
Quaker
KIND Snacks
Clif Bar
Sunbelt Bakery
...
Segment by Regions
North America
Europe
China
Japan
Segment by Type
Organic
Non-Organic
Segment by Application
Supermarkets and Hypermarkets
Convenience Stores
Vending Machines
Table of Contents
Executive Summary
1 Granola Bars Market Overview
1.1 Product Overview and Scope of Granola Bars
1.2 Granola Bars Segment by Type
1.2.1 Global Granola Bars Production Growth Rate Comparison by Type (2014-2025)
1.2.2 Organic
1.2.3 Non-Organic
1.3 Granola Bars Segment by Application
1.3.1 Granola Bars Consumption Comparison by Application (2014-2025)
1.3.2 Supermarkets and Hypermarkets
1.3.3 Convenience Stores
1.3.4 Vending Machines
1.4 Global Granola Bars Market by Region
1.4.1 Global Granola Bars Market Size Region
1.4.2 North America Status and Prospect (2014-2025)
1.4.3 Europe Status and Prospect (2014-2025)
1.4.4 China Status and Prospect (2014-2025)
1.4.5 Japan Status and Prospect (2014-2025)
1.5 Global Granola Bars Market Size
1.5.1 Global Granola Bars Revenue (2014-2025)
1.5.2 Global Granola Bars Production (2014-2025)
2 Global Granola Bars Market Competition by Manufacturers
2.1 Global Granola Bars Production Market Share by Manufacturers (2014-2019)
2.2 Global Granola Bars Revenue Share by Manufacturers (2014-2019)
2.3 Global Granola Bars Average Price by Manufacturers (2014-2019)
2.4 Manufacturers Granola Bars Production Sites, Area Served, Product Types
2.5 Granola Bars Market Competitive Situation and Trends
2.5.1 Granola Bars Market Concentration Rate
2.5.2 Granola Bars Market Share of Top 3 and Top 5 Manufacturers
2.5.3 Mergers & Acquisitions, Expansion
3 Global Granola Bars Production Market Share by Regions
3.1 Global Granola Bars Production Market Share by Regions
3.2 Global Granola Bars Revenue Market Share by Regions (2014-2019)
3.3 Global Granola Bars Production, Revenue, Price and Gross Margin (2014-2019)
3.4 North America Granola Bars Production
3.4.1 North America Granola Bars Production Growth Rate (2014-2019)
3.4.2 North America Granola Bars Production, Revenue, Price and Gross Margin (2014-2019)
3.5 Europe Granola Bars Production
3.5.1 Europe Granola Bars Production Growth Rate (2014-2019)
3.5.2 Europe Granola Bars Production, Revenue, Price and Gross Margin (2014-2019)
3.6 China Granola Bars Production (2014-2019)
3.6.1 China Granola Bars Production Growth Rate (2014-2019)
3.6.2 China Granola Bars Production, Revenue, Price and Gross Margin (2014-2019)
3.7 Japan Granola Bars Production (2014-2019)
3.7.1 Japan Granola Bars Production Growth Rate (2014-2019)
3.7.2 Japan Granola Bars Production, Revenue, Price and Gross Margin (2014-2019)
4 Global Granola Bars Consumption by Regions
4.1 Global Granola Bars Consumption by Regions
4.2 North America Granola Bars Consumption (2014-2019)
4.3 Europe Granola Bars Consumption (2014-2019)
4.4 China Granola Bars Consumption (2014-2019)
4.5 Japan Granola Bars Consumption (2014-2019)
5 Global Granola Bars Production, Revenue, Price Trend by Type
5.1 Global Granola Bars Production Market Share by Type (2014-2019)
5.2 Global Granola Bars Revenue Market Share by Type (2014-2019)
5.3 Global Granola Bars Price by Type (2014-2019)
5.4 Global Granola Bars Production Growth by Type (2014-2019)
6 Global Granola Bars Market Analysis by Applications
6.1 Global Granola Bars Consumption Market Share by Application (2014-2019)
6.2 Global Granola Bars Consumption Growth Rate by Application (2014-2019)
7 Company Profiles and Key Figures in Granola Bars Business
7.1 General Mills
7.1.1 General Mills Granola Bars Production Sites and Area Served
7.1.2 Granola Bars Product Introduction, Application and Specification
7.1.3 General Mills Granola Bars Production, Revenue, Price and Gross Margin (2014-2019)
7.1.4 Main Business and Markets Served
7.2 Kellogg
7.2.1 Kellogg Granola Bars Production Sites and Area Served
7.2.2 Granola Bars Product Introduction, Application and Specification
Summary: Get latest Market Research Reports on Granola Bars. Industry analysis & Market Report on Granola Bars is a syndicated market report, published as Global Granola Bars Market Research Report 2019. It is complete Research Study and Industry Analysis of Granola Bars market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.