According to recent surveys published by Mobile Marketing Association Austria (MMAA), the percentage of the population with a smartphone reached 94% in 2017. Exposure to screens on smartphones, televisions, PCs and laptops is only expected to increase further in the future. Smartphones are used everywhere, at home, at work, while commuting and waiting in general. This, among other factors, is anticipated to lead to an increasing number of Austrians potentially facing some type of eye health issu...
Euromonitor International's Eye Care in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Allergy Eye Care, Standard Eye Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Eye Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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EYE CARE IN AUSTRIA
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Daily Exposure To Smartphone Screens Set To Continue To Rise
More Time Spent in the Office Due To Longer Working Hours
Competition From Rx Products and Other Categories
Competitive Landscape
International Companies Continue To Profit From Strong Consumer Trust in Their Brands
Producer Focus on Dry Eye Care and A Shift Away From Ointments Expected
Potential Change To Distribution Regulations Could Lead To the Entry of New Players and Brands
Category Data
Table 1 Sales of Eye Care by Category: Value 2013-2018
Table 2 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 3 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 4 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 5 NBO Company Shares of Eye Care: % Value 2014-2018
Table 6 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 7 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 8 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023
Executive Summary
Good Overall Performance From Consumer Health in 2018
the Health and Wellness Trend and Higher Stress Levels Among the Key Drivers of Value Growth
International Manufacturers Lead Sales, Closely Followed by Domestic Players
Chemists/pharmacies Remains the Leading Distribution Channel
Further Growth Anticipated But Slower Than in 2018
Market Indicators
Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 10 Life Expectancy at Birth 2013-2018
Market Data
Table 11 Sales of Consumer Health by Category: Value 2013-2018
Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format: % Value 2013-2018
Table 17 Distribution of Consumer Health by Format and Category: % Value 2018
Table 18 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Summary: Get latest Market Research Reports on Eye Care in Austria. Industry analysis & Market Report on Eye Care in Austria is a syndicated market report, published as Eye Care in Austria. It is complete Research Study and Industry Analysis of Eye Care in Austria market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.