Report Detail
Drinking Milk Products in Kenya
- RnM2890363 |
- 07 February, 2019 |
- Global |
- 24 Pages |
- Euromonitor |
- Other
Consumers are increasingly switching to shelf stable milk from fresh milk, due to the higher price of fresh milk. In order to compete with shelf stable milk, manufacturers of fresh milk have carried out promotions such as buy-five-get-one-free; a campaign recently concluded by Tuzo. Despite these efforts, shelf stable milk is still expected to see stronger growth in value terms at constant 2018 prices in the forecast period, due to the rising cost of living and as milk is a staple commodity in h...
Euromonitor International's Drinking Milk Products in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Flavoured Milk Drinks, Milk, Milk Alternatives, Powder Milk.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Drinking Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
DRINKING MILK PRODUCTS IN KENYA
Euromonitor International
August 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Shelf Stable Milk Is Expected To Maintain Stronger Growth
Milk Bars Are Expected To Keep Eroding the Growth of Packaged Milk
In-store Promotions Help To Gain Momentum
Competitive Landscape
Local Factory Upgrade Underway
Local Firms Maintain Their Lead
Health and Wellness Pressures To Drive New Product Developments
Category Data
Table 1 Sales of Drinking Milk Products by Category: Volume 2013-2018
Table 2 Sales of Drinking Milk Products by Category: Value 2013-2018
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Drinking Milk Products: % Value 2014-2018
Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018
Table 7 Distribution of Drinking Milk Products by Format: % Value 2013-2018
Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023
Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023
Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023
Executive Summary
Growth of Packaged Food Remains Healthy in 2018
Manufacturers Seek To Innovate To Meet Demands and Rising Consumer Sophistication
Government Supports Local Manufacturers With Its Big Four Agenda
Modern Retailing Continues To Gain Ground in 2018
Strong Performance Expected Over the Forecast Period
Foodservice
Sales To Foodservice
Consumer Foodservice
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Distribution of Packaged Food by Format: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format and Category: % Value 2018
Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Summary:
Get latest Market Research Reports on Drinking Milk Products in Kenya. Industry analysis & Market Report on Drinking Milk Products in Kenya is a syndicated market report, published as Drinking Milk Products in Kenya. It is complete Research Study and Industry Analysis of Drinking Milk Products in Kenya market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.
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