Report Detail
Global Direct Marketing Services Market Growth (Status and Outlook) 2019-2024
- RnM2872453 |
- 04 February, 2019 |
- Global |
- 130 Pages |
- LPI(LP Information) |
- Service & Software
This report studies the direct marketing services market, direct marketing is a form of advertising which allows businesses and nonprofit organizations to communicate directly to customers through a variety of media.
Direct marketing services is mainly classified into four types: Direct Mail, Telemarketing, Email marketing, Text (SMS) Marketing, Social media Marketing, Direct Selling, etc. And Direct Mail is the most widely used type which takes up about 30% of the global total in 2016.
According to this study, over the next five years the Direct Marketing Services market will register a 2.3% CAGR in terms of revenue, the global market size will reach US$ 5830 million by 2024, from US$ 5220 million in 2019. In particular, this report presents the global revenue market share of key companies in Direct Marketing Services business, shared in Chapter 3.
This report presents a comprehensive overview, market shares and growth opportunities of Direct Marketing Services market by product type, application, key companies and key regions.
This study considers the Direct Marketing Services value generated from the sales of the following segments:
Segmentation by product type: breakdown data from 2014 to 2019 in Section 2.3; and forecast to 2024 in section 10.7.
Direct mail
Telemarketing
Text (SMS) marketing
Handouts
Social media marketing
Direct selling
Others
Segmentation by application: breakdown data from 2014 to 2019, in Section 2.4; and forecast to 2024 in section 10.8.
Business to Business
Business to Government
Business to Consumers
Others
This report also splits the market by region: Breakdown data in Chapter 4, 5, 6, 7 and 8.
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Spain
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The report also presents the market competition landscape and a corresponding detailed analysis of the major vendor/manufacturers in the market. The key manufacturers covered in this report: Breakdown data in in Chapter 3.
Rapp
Epsilon
Wunderman
FCB
Acxiom
Harte-Hanks Direct
OgilvyOne
Merkle
Harland Clarke Corp
MRM//McCann
DigitasLBi
Aimia
SourceLink
BBDO
SapientNitro
Leo Burnett
In addition, this report discusses the key drivers influencing market growth, opportunities, the challenges and the risks faced by key players and the market as a whole. It also analyzes key emerging trends and their impact on present and future development.
Research objectives
To study and analyze the global Direct Marketing Services market size by key regions/countries, product type and application, history data from 2014 to 2018, and forecast to 2024.
To understand the structure of Direct Marketing Services market by identifying its various subsegments.
Focuses on the key global Direct Marketing Services players, to define, describe and analyze the value, market share, market competition landscape, SWOT analysis and development plans in next few years.
To analyze the Direct Marketing Services with respect to individual growth trends, future prospects, and their contribution to the total market.
To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
To project the size of Direct Marketing Services submarkets, with respect to key regions (along with their respective key countries).
To analyze competitive developments such as expansions, agreements, new product launches and acquisitions in the market.
To strategically profile the key players and comprehensively analyze their growth strategies.
Table of Contents
2019-2024 Global Direct Marketing Services Market Report (Status and Outlook)
1 Scope of the Report
- 1.1 Market Introduction
- 1.2 Research Objectives
- 1.3 Years Considered
- 1.4 Market Research Methodology
- 1.5 Economic Indicators
- 1.6 Currency Considered
2 Executive Summary
- 2.1 World Market Overview
- 2.1.1 Global Direct Marketing Services Market Size 2014-2024
- 2.1.2 Direct Marketing Services Market Size CAGR by Region
- 2.2 Direct Marketing Services Segment by Type
- 2.2.1 Direct mail
- 2.2.2 Telemarketing
- 2.2.3 Email marketing
- 2.2.4 Text (SMS) marketing
- 2.2.5 Handouts
- 2.2.6 Social media marketing
- 2.2.7 Direct selling
- 2.2.8 Others
- 2.3 Direct Marketing Services Market Size by Type
- 2.3.1 Global Direct Marketing Services Market Size Market Share by Type (2014-2019)
- 2.3.2 Global Direct Marketing Services Market Size Growth Rate by Type (2014-2019)
- 2.4 Direct Marketing Services Segment by Application
- 2.4.1 Business to Business
- 2.4.2 Business to Government
- 2.4.3 Business to Consumers
- 2.4.4 Others
- 2.5 Direct Marketing Services Market Size by Application
- 2.5.1 Global Direct Marketing Services Market Size Market Share by Application (2014-2019)
- 2.5.2 Global Direct Marketing Services Market Size Growth Rate by Application (2014-2019)
3 Global Direct Marketing Services by Players
- 3.1 Global Direct Marketing Services Market Size Market Share by Players
- 3.1.1 Global Direct Marketing Services Market Size by Players (2017-2019)
- 3.1.2 Global Direct Marketing Services Market Size Market Share by Players (2017-2019)
- 3.2 Global Direct Marketing Services Key Players Head office and Products Offered
- 3.3 Market Concentration Rate Analysis
- 3.3.1 Competition Landscape Analysis
- 3.3.2 Concentration Ratio (CR3, CR5 and CR10) (2017-2019)
- 3.4 New Products and Potential Entrants
- 3.5 Mergers & Acquisitions, Expansion
4 Direct Marketing Services by Regions
- 4.1 Direct Marketing Services Market Size by Regions
- 4.2 Americas Direct Marketing Services Market Size Growth
- 4.3 APAC Direct Marketing Services Market Size Growth
- 4.4 Europe Direct Marketing Services Market Size Growth
- 4.5 Middle East & Africa Direct Marketing Services Market Size Growth
5 Americas
- 5.1 Americas Direct Marketing Services Market Size by Countries
- 5.2 Americas Direct Marketing Services Market Size by Type
- 5.3 Americas Direct Marketing Services Market Size by Application
- 5.4 United States
- 5.5 Canada
- 5.6 Mexico
- 5.7 Key Economic Indicators of Few Americas Countries
6 APAC
- 6.1 APAC Direct Marketing Services Market Size by Countries
- 6.2 APAC Direct Marketing Services Market Size by Type
- 6.3 APAC Direct Marketing Services Market Size by Application
- 6.4 China
- 6.5 Japan
- 6.6 Korea
- 6.7 Southeast Asia
- 6.8 India
- 6.9 Australia
- 6.10 Key Economic Indicators of Few APAC Countries
7 Europe
- 7.1 Europe Direct Marketing Services by Countries
- 7.2 Europe Direct Marketing Services Market Size by Type
- 7.3 Europe Direct Marketing Services Market Size by Application
- 7.4 Germany
- 7.5 France
- 7.6 UK
- 7.7 Italy
- 7.8 Russia
- 7.9 Spain
- 7.10 Key Economic Indicators of Few Europe Countries
8 Middle East & Africa
- 8.1 Middle East & Africa Direct Marketing Services by Countries
- 8.2 Middle East & Africa Direct Marketing Services Market Size by Type
- 8.3 Middle East & Africa Direct Marketing Services Market Size by Application
- 8.4 Egypt
- 8.5 South Africa
- 8.6 Israel
- 8.7 Turkey
- 8.8 GCC Countries
9 Market Drivers, Challenges and Trends
- 9.1 Market Drivers and Impact
- 9.1.1 Growing Demand from Key Regions
- 9.1.2 Growing Demand from Key Applications and Potential Industries
- 9.2 Market Challenges and Impact
- 9.3 Market Trends
10 Global Direct Marketing Services Market Forecast
- 10.1 Global Direct Marketing Services Market Size Forecast (2019-2024)
- 10.2 Global Direct Marketing Services Forecast by Regions
- 10.2.1 Global Direct Marketing Services Forecast by Regions (2019-2024)
- 10.2.2 Americas Market Forecast
- 10.2.3 APAC Market Forecast
- 10.2.4 Europe Market Forecast
- 10.2.5 Middle East & Africa Market Forecast
- 10.3 Americas Forecast by Countries
- 10.3.1 United States Market Forecast
- 10.3.2 Canada Market Forecast
- 10.3.3 Mexico Market Forecast
- 10.3.4 Brazil Market Forecast
- 10.4 APAC Forecast by Countries
- 10.4.1 China Market Forecast
- 10.4.2 Japan Market Forecast
- 10.4.3 Korea Market Forecast
- 10.4.4 Southeast Asia Market Forecast
- 10.4.5 India Market Forecast
- 10.4.6 Australia Market Forecast
- 10.5 Europe Forecast by Countries
- 10.5.1 Germany Market Forecast
- 10.5.2 France Market Forecast
- 10.5.3 UK Market Forecast
- 10.5.4 Italy Market Forecast
- 10.5.5 Russia Market Forecast
- 10.5.6 Spain Market Forecast
- 10.6 Middle East & Africa Forecast by Countries
- 10.6.1 Egypt Market Forecast
- 10.6.2 South Africa Market Forecast
- 10.6.3 Israel Market Forecast
- 10.6.4 Turkey Market Forecast
- 10.6.5 GCC Countries Market Forecast
- 10.7 Global Direct Marketing Services Forecast by Type
- 10.8 Global Direct Marketing Services Forecast by Application
11 Key Players Analysis
- 11.1 Rapp
- 11.1.1 Company Details
- 11.1.2 Direct Marketing Services Product Offered
- 11.1.3 Rapp Direct Marketing Services Revenue, Gross Margin and Market Share (2017-2019)
- 11.1.4 Main Business Overview
- 11.1.5 Rapp News
- 11.2 Epsilon
- 11.2.1 Company Details
- 11.2.2 Direct Marketing Services Product Offered
- 11.2.3 Epsilon Direct Marketing Services Revenue, Gross Margin and Market Share (2017-2019)
- 11.2.4 Main Business Overview
- 11.2.5 Epsilon News
- 11.3 Wunderman
- 11.3.1 Company Details
- 11.3.2 Direct Marketing Services Product Offered
- 11.3.3 Wunderman Direct Marketing Services Revenue, Gross Margin and Market Share (2017-2019)
- 11.3.4 Main Business Overview
- 11.3.5 Wunderman News
- 11.4 FCB
- 11.4.1 Company Details
- 11.4.2 Direct Marketing Services Product Offered
- 11.4.3 FCB Direct Marketing Services Revenue, Gross Margin and Market Share (2017-2019)
- 11.4.4 Main Business Overview
- 11.4.5 FCB News
- 11.5 Acxiom
- 11.5.1 Company Details
- 11.5.2 Direct Marketing Services Product Offered
- 11.5.3 Acxiom Direct Marketing Services Revenue, Gross Margin and Market Share (2017-2019)
- 11.5.4 Main Business Overview
- 11.5.5 Acxiom News
- 11.6 Harte-Hanks Direct
- 11.6.1 Company Details
- 11.6.2 Direct Marketing Services Product Offered
- 11.6.3 Harte-Hanks Direct Direct Marketing Services Revenue, Gross Margin and Market Share (2017-2019)
- 11.6.4 Main Business Overview
- 11.6.5 Harte-Hanks Direct News
- 11.7 OgilvyOne
- 11.7.1 Company Details
- 11.7.2 Direct Marketing Services Product Offered
- 11.7.3 OgilvyOne Direct Marketing Services Revenue, Gross Margin and Market Share (2017-2019)
- 11.7.4 Main Business Overview
- 11.7.5 OgilvyOne News
- 11.8 Merkle
- 11.8.1 Company Details
- 11.8.2 Direct Marketing Services Product Offered
- 11.8.3 Merkle Direct Marketing Services Revenue, Gross Margin and Market Share (2017-2019)
- 11.8.4 Main Business Overview
- 11.8.5 Merkle News
- 11.9 Harland Clarke Corp
- 11.9.1 Company Details
- 11.9.2 Direct Marketing Services Product Offered
- 11.9.3 Harland Clarke Corp Direct Marketing Services Revenue, Gross Margin and Market Share (2017-2019)
- 11.9.4 Main Business Overview
- 11.9.5 Harland Clarke Corp News
- 11.10 MRM//McCann
- 11.10.1 Company Details
- 11.10.2 Direct Marketing Services Product Offered
- 11.10.3 MRM//McCann Direct Marketing Services Revenue, Gross Margin and Market Share (2017-2019)
- 11.10.4 Main Business Overview
- 11.10.5 MRM//McCann News
- 11.11 DigitasLBi
- 11.12 Aimia
- 11.13 SourceLink
- 11.14 BBDO
- 11.15 SapientNitro
- 11.16 Leo Burnett
12 Research Findings and Conclusion
Summary:
Get latest Market Research Reports on Direct Marketing Services . Industry analysis & Market Report on Direct Marketing Services is a syndicated market report, published as Global Direct Marketing Services Market Growth (Status and Outlook) 2019-2024. It is complete Research Study and Industry Analysis of Direct Marketing Services market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.
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