Digital retail marketing is one of the most active and the fastest-growing marketing technique in the retail advertising segment. This growth is primarily attributed to the growing digitalization worldwide. On average, an estimated 650,000 search queries are raised on Google every minute; 700 videos are hosted on YouTube; over 700,000 status updates and 500,000 comments are posted on Facebook; and 65,000 tweets are made worldwide. Furthermore, 180 million e-mails are sent each minute, emphasizing the significance of digital media as a marketing tool.
Retail advertising on the digital screens will become more popular because audiences who are traveling or at home pay more attention to these ads. Advertisers gain the interest of customers by displaying their creative advertisements using digital platforms and the combination of colors and graphics. They are also focusing on the content since the viewership of these audio-video content increases with better creativity. Innovative advertisements help in brand-recollection by imprinting a long-lasting impression on customers.
The digital retail marketing market is characterized by the presence of many large established players. The market is highly-competitive and the advertisers are increasingly competing against each other based on factors such as features, technology, display, and pricing.
In 2018, the global Digital Retail Marketing market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.
This report focuses on the global Digital Retail Marketing status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Digital Retail Marketing development in United States, Europe and China.
The key players covered in this study
Edelman
Interpublic Group of Companies
Omnicom Media Group
Publicis Groupe
WPP
Havas
Pinterest
Tumblr
WE
Market segment by Type, the product can be split into
Search ads
Display ads
Social media
E-mail marketing
Market segment by Application, split into
Desktop
Mobile devices
Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America
The study objectives of this report are:
To analyze global Digital Retail Marketing status, future forecast, growth opportunity, key market and key players.
To present the Digital Retail Marketing development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.
In this study, the years considered to estimate the market size of Digital Retail Marketing are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
Summary:
Get latest Market Research Reports on Digital Retail Marketing. Industry analysis & Market Report on Digital Retail Marketing is a syndicated market report, published as Global Digital Retail Marketing Market Size, Status and Forecast 2019-2025. It is complete Research Study and Industry Analysis of Digital Retail Marketing market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.