Dietary Supplements in the United Kingdom

DIETARY SUPPLEMENTS IN THE UNITED KINGDOM

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Natural Products Experience A Revival, Promising Growth

Mental Health Awareness Gives Renewed Purpose To Herbal Supplements

Strong Branding Solidifies the Leading Position of Vitabiotics

Competitive Landscape

Big Names Consolidate Dietary Supplements - for Lack of Innovation, Not Opportunity

Joint Category Is A Tough One To Crack But Seven Seas Makes Headway

Untapped Senior Demographic Offers Huge Potential

Category Data

Table 1 Sales of Dietary Supplements by Category: Value 2013-2018

Table 2 Sales of Dietary Supplements by Category: % Value Growth 2013-2018

Table 3 Sales of Dietary Supplements by Positioning: % Value 2013-2018

Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018

Table 5 NBO Company Shares of Dietary Supplements: % Value 2014-2018

Table 6 LBN Brand Shares of Dietary Supplements: % Value 2015-2018

Table 7 Forecast Sales of Dietary Supplements by Category: Value 2018-2023

Table 8 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Executive Summary

Consumer Focus Shifts Further Towards Healthy Living, Natural Remedies and Mental Health

Focus on Prevention Rather Than Curative Products Drives Herbal Sales in the Pursuit of Healthy Living

Fickle Customers Heighten the Threat of Private Label To Established Players

Pharmacies Struggle To Remain Relevant As Supermarkets Rule

Nhs Cost-cutting Expected To Boost OTC Sales As Brexit Looms in the Forecast Period

Market Indicators

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 10 Life Expectancy at Birth 2013-2018

Market Data

Table 11 Sales of Consumer Health by Category: Value 2013-2018

Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

Table 16 Distribution of Consumer Health by Format: % Value 2013-2018

Table 17 Distribution of Consumer Health by Format and Category: % Value 2018

Table 18 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Sources

Summary 1 Research Sources