Report Detail
Global Demand Side Platform (DSP) Software Market Size, Status and Forecast 2019-2025
- RnM3398858 |
- 04 June, 2019 |
- Global |
- 100 Pages |
- QYResearch |
- Service & Software
Demand side platforms (DSPs) are advertiser campaign management products that provide advertisers features for buying ad placements online in real time. Buying ad placements in real time through DSPs gives advertisers the ability to target their desired audiences as they are actually browsing websites. DSPs are typically managed by in-house marketing teams, advertising agencies, or agency trading desks that specialize in real-time advertising. By providing clarity into impressions and conversions, DSPs help advertisers spend their digital advertising budgets more effectively. DSPs are nearly always packaged into advertiser campaign management products that can manage ads across display, mobile, social, search, and video advertising channels. To purchase ads in real time, DSPs integrate with ad exchanges, which serve as a marketplace for ad inventory. Supply side platforms (or SSP) parallel DSPs. Publishers use SSPs to sell their advertising inventory in ad exchanges. Some DSPs can also integrate directly with SSPs to foster direct buys.
In 2018, the global Demand Side Platform (DSP) Software market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.
This report focuses on the global Demand Side Platform (DSP) Software status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Demand Side Platform (DSP) Software development in United States, Europe and China.
The key players covered in this study
Double Click (Google)
Facebook Ads Manager
Amazon DSP
Trade Desk
Mediamath
Adobe
Oath Inc
Centro Inc
Appnexus
Amobee
Dataxu
LiveRamp
Criteo
SocioMatic
Sizmek
AdForm
Market segment by Type, the product can be split into
RTB
PPB
Market segment by Application, split into
Retail
Automotive
Financial
Telecom
Others
Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America
The study objectives of this report are:
To analyze global Demand Side Platform (DSP) Software status, future forecast, growth opportunity, key market and key players.
To present the Demand Side Platform (DSP) Software development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.
In this study, the years considered to estimate the market size of Demand Side Platform (DSP) Software are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
Table of Contents
1 Report Overview
- 1.1 Study Scope
- 1.2 Key Market Segments
- 1.3 Players Covered
- 1.4 Market Analysis by Type
- 1.4.1 Global Demand Side Platform (DSP) Software Market Size Growth Rate by Type (2014-2025)
- 1.4.2 RTB
- 1.4.3 PPB
- 1.5 Market by Application
- 1.5.1 Global Demand Side Platform (DSP) Software Market Share by Application (2014-2025)
- 1.5.2 Retail
- 1.5.3 Automotive
- 1.5.4 Financial
- 1.5.5 Telecom
- 1.5.6 Others
- 1.6 Study Objectives
- 1.7 Years Considered
2 Global Growth Trends
- 2.1 Demand Side Platform (DSP) Software Market Size
- 2.2 Demand Side Platform (DSP) Software Growth Trends by Regions
- 2.2.1 Demand Side Platform (DSP) Software Market Size by Regions (2014-2025)
- 2.2.2 Demand Side Platform (DSP) Software Market Share by Regions (2014-2019)
- 2.3 Industry Trends
- 2.3.1 Market Top Trends
- 2.3.2 Market Drivers
- 2.3.3 Market Challenges
- 2.3.4 Porter’s Five Forces Analysis
3 Market Share by Key Players
- 3.1 Demand Side Platform (DSP) Software Market Size by by Players
- 3.1.1 Global Demand Side Platform (DSP) Software Revenue by by Players (2014-2019)
- 3.1.2 Global Demand Side Platform (DSP) Software Revenue Market Share by by Players (2014-2019)
- 3.1.3 Global Demand Side Platform (DSP) Software Market Concentration Ratio (CR5 and HHI)
- 3.2 Demand Side Platform (DSP) Software Key Players Head office and Area Served
- 3.3 Key Players Demand Side Platform (DSP) Software Product/Solution/Service
- 3.4 Date of Enter into Demand Side Platform (DSP) Software Market
- 3.5 Mergers & Acquisitions, Expansion Plans
4 Breakdown Data by Type and Application
- 4.1 Global Demand Side Platform (DSP) Software Market Size by Type (2014-2019)
- 4.2 Global Demand Side Platform (DSP) Software Market Size by Application (2014-2019)
5 United States
- 5.1 United States Demand Side Platform (DSP) Software Market Size (2014-2019)
- 5.2 Demand Side Platform (DSP) Software Key Players in United States
- 5.3 United States Demand Side Platform (DSP) Software Market Size by Type
- 5.4 United States Demand Side Platform (DSP) Software Market Size by Application
6 Europe
- 6.1 Europe Demand Side Platform (DSP) Software Market Size (2014-2019)
- 6.2 Demand Side Platform (DSP) Software Key Players in Europe
- 6.3 Europe Demand Side Platform (DSP) Software Market Size by Type
- 6.4 Europe Demand Side Platform (DSP) Software Market Size by Application
7 China
- 7.1 China Demand Side Platform (DSP) Software Market Size (2014-2019)
- 7.2 Demand Side Platform (DSP) Software Key Players in China
- 7.3 China Demand Side Platform (DSP) Software Market Size by Type
- 7.4 China Demand Side Platform (DSP) Software Market Size by Application
8 Japan
- 8.1 Japan Demand Side Platform (DSP) Software Market Size (2014-2019)
- 8.2 Demand Side Platform (DSP) Software Key Players in Japan
- 8.3 Japan Demand Side Platform (DSP) Software Market Size by Type
- 8.4 Japan Demand Side Platform (DSP) Software Market Size by Application
9 Southeast Asia
- 9.1 Southeast Asia Demand Side Platform (DSP) Software Market Size (2014-2019)
- 9.2 Demand Side Platform (DSP) Software Key Players in Southeast Asia
- 9.3 Southeast Asia Demand Side Platform (DSP) Software Market Size by Type
- 9.4 Southeast Asia Demand Side Platform (DSP) Software Market Size by Application
10 India
- 10.1 India Demand Side Platform (DSP) Software Market Size (2014-2019)
- 10.2 Demand Side Platform (DSP) Software Key Players in India
- 10.3 India Demand Side Platform (DSP) Software Market Size by Type
- 10.4 India Demand Side Platform (DSP) Software Market Size by Application
11 Central & South America
- 11.1 Central & South America Demand Side Platform (DSP) Software Market Size (2014-2019)
- 11.2 Demand Side Platform (DSP) Software Key Players in Central & South America
- 11.3 Central & South America Demand Side Platform (DSP) Software Market Size by Type
- 11.4 Central & South America Demand Side Platform (DSP) Software Market Size by Application
12 International Players Profiles
- 12.1 Double Click (Google)
- 12.1.1 Double Click (Google) Company Details
- 12.1.2 Company Description and Business Overview
- 12.1.3 Demand Side Platform (DSP) Software Introduction
- 12.1.4 Double Click (Google) Revenue in Demand Side Platform (DSP) Software Business (2014-2019)
- 12.1.5 Double Click (Google) Recent Development
- 12.2 Facebook Ads Manager
- 12.2.1 Facebook Ads Manager Company Details
- 12.2.2 Company Description and Business Overview
- 12.2.3 Demand Side Platform (DSP) Software Introduction
- 12.2.4 Facebook Ads Manager Revenue in Demand Side Platform (DSP) Software Business (2014-2019)
- 12.2.5 Facebook Ads Manager Recent Development
- 12.3 Amazon DSP
- 12.3.1 Amazon DSP Company Details
- 12.3.2 Company Description and Business Overview
- 12.3.3 Demand Side Platform (DSP) Software Introduction
- 12.3.4 Amazon DSP Revenue in Demand Side Platform (DSP) Software Business (2014-2019)
- 12.3.5 Amazon DSP Recent Development
- 12.4 Trade Desk
- 12.4.1 Trade Desk Company Details
- 12.4.2 Company Description and Business Overview
- 12.4.3 Demand Side Platform (DSP) Software Introduction
- 12.4.4 Trade Desk Revenue in Demand Side Platform (DSP) Software Business (2014-2019)
- 12.4.5 Trade Desk Recent Development
- 12.5 Mediamath
- 12.5.1 Mediamath Company Details
- 12.5.2 Company Description and Business Overview
- 12.5.3 Demand Side Platform (DSP) Software Introduction
- 12.5.4 Mediamath Revenue in Demand Side Platform (DSP) Software Business (2014-2019)
- 12.5.5 Mediamath Recent Development
- 12.6 Adobe
- 12.6.1 Adobe Company Details
- 12.6.2 Company Description and Business Overview
- 12.6.3 Demand Side Platform (DSP) Software Introduction
- 12.6.4 Adobe Revenue in Demand Side Platform (DSP) Software Business (2014-2019)
- 12.6.5 Adobe Recent Development
- 12.7 Oath Inc
- 12.7.1 Oath Inc Company Details
- 12.7.2 Company Description and Business Overview
- 12.7.3 Demand Side Platform (DSP) Software Introduction
- 12.7.4 Oath Inc Revenue in Demand Side Platform (DSP) Software Business (2014-2019)
- 12.7.5 Oath Inc Recent Development
- 12.8 Centro Inc
- 12.8.1 Centro Inc Company Details
- 12.8.2 Company Description and Business Overview
- 12.8.3 Demand Side Platform (DSP) Software Introduction
- 12.8.4 Centro Inc Revenue in Demand Side Platform (DSP) Software Business (2014-2019)
- 12.8.5 Centro Inc Recent Development
- 12.9 Appnexus
- 12.9.1 Appnexus Company Details
- 12.9.2 Company Description and Business Overview
- 12.9.3 Demand Side Platform (DSP) Software Introduction
- 12.9.4 Appnexus Revenue in Demand Side Platform (DSP) Software Business (2014-2019)
- 12.9.5 Appnexus Recent Development
- 12.10 Amobee
- 12.10.1 Amobee Company Details
- 12.10.2 Company Description and Business Overview
- 12.10.3 Demand Side Platform (DSP) Software Introduction
- 12.10.4 Amobee Revenue in Demand Side Platform (DSP) Software Business (2014-2019)
- 12.10.5 Amobee Recent Development
- 12.11 Dataxu
- 12.12 LiveRamp
- 12.13 Criteo
- 12.14 SocioMatic
- 12.15 Sizmek
- 12.16 AdForm
13 Market Forecast 2019-2025
- 13.1 Market Size Forecast by Regions
- 13.2 United States
- 13.3 Europe
- 13.4 China
- 13.5 Japan
- 13.6 Southeast Asia
- 13.7 India
- 13.8 Central & South America
- 13.9 Market Size Forecast by Product (2019-2025)
- 13.10 Market Size Forecast by Application (2019-2025)
14 Analyst's Viewpoints/Conclusions
15 Appendix
- 15.1 Research Methodology
- 15.1.1 Methodology/Research Approach
- 15.1.1.1 Research Programs/Design
- 15.1.1.2 Market Size Estimation
- 12.1.1.3 Market Breakdown and Data Triangulation
- 15.1.2 Data Source
- 15.1.2.1 Secondary Sources
- 15.1.2.2 Primary Sources
- 15.1.1 Methodology/Research Approach
- 15.2 Disclaimer
Summary:
Get latest Market Research Reports on Demand Side Platform (DSP) Software . Industry analysis & Market Report on Demand Side Platform (DSP) Software is a syndicated market report, published as Global Demand Side Platform (DSP) Software Market Size, Status and Forecast 2019-2025. It is complete Research Study and Industry Analysis of Demand Side Platform (DSP) Software market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.
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