Creative Management Platform (CMP) is a type of software that can combine a variety of display advertising tools into one cohesive, cloud-based platform. It employs dynamic creative optimization (DCO) to automate the optimization of ad content by differentiating users and tailoring the creative.
Creative Management Platforms are mainly classified into the following two types: Publishers and Brands, Marketers and Agencies. Publishers and Brands is the most widely used type which takes up about 69 % of the total sales in 2018.
Americas is the largest region of Creative Management Platforms in the world in the past few years and it will keep increasing in the next few years. Americas market took up about 56% the global market in 2018, while Europe and APAC were about 31.2%, 11.3%.
In 2018, the global Creative Management Platforms market size was 618 million US$ and it is expected to reach 1400.7 million US$ by the end of 2025, with a CAGR of 12.4% during 2019-2025.
This report focuses on the global Creative Management Platforms status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Creative Management Platforms development in United States, Europe and China.
The key players covered in this study
Google
Celtra
Bannerflow
Adobe
RhythmOne
Sizmek
Adform
Thunder
SteelHouse
Flashtalking
Snapchat (Flite)
Mediawide
Balihoo
Netsertive (Mixpo)
Bannersnack
Bonzai
Market segment by Type, the product can be split into
Publishers and Brands
Marketers and Agencies
Market segment by Application, split into
Large Enterprises
SMEs
Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America
The study objectives of this report are:
To analyze global Creative Management Platforms status, future forecast, growth opportunity, key market and key players.
To present the Creative Management Platforms development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.
In this study, the years considered to estimate the market size of Creative Management Platforms are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
Summary:
Get latest Market Research Reports on Creative Management Platforms . Industry analysis & Market Report on Creative Management Platforms is a syndicated market report, published as Global Creative Management Platforms Market Size, Status and Forecast 2019-2025. It is complete Research Study and Industry Analysis of Creative Management Platforms market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.