Report Detail
COVID-19 Impact on Global Real-time Bidding Market Size, Status and Forecast 2020-2026
- RnM3985899 |
- 03 June, 2020 |
- Global |
- 132 Pages |
- QYResearch |
- Service & Software
Real time bidding (RTB) is a server-to-server buying process that allows inventory (ad space on websites) to be bought and sold on a per-impression basis. It happens instantaneous through an auction that determines who gets to buy a specific impression.
Since the COVID-19 virus outbreak in December 2019, the disease has spread to almost 100 countries around the globe with the World Health Organization declaring it a public health emergency. The global impacts of the coronavirus disease 2019 (COVID-19) are already starting to be felt, and will significantly affect the Real-time Bidding market in 2020.
COVID-19 can affect the global economy in three main ways: by directly affecting production and demand, by creating supply chain and market disruption, and by its financial impact on firms and financial markets.
The outbreak of COVID-19 has brought effects on many aspects, like flight cancellations; travel bans and quarantines; restaurants closed; all indoor events restricted; over forty countries state of emergency declared; massive slowing of the supply chain; stock market volatility; falling business confidence, growing panic among the population, and uncertainty about future.
This report also analyses the impact of Coronavirus COVID-19 on the Real-time Bidding industry.
Based on our recent survey, we have several different scenarios about the Real-time Bidding YoY growth rate for 2020. The probable scenario is expected to grow by a xx% in 2020 and the revenue will be xx in 2020 from US$ xx million in 2019. The market size of Real-time Bidding will reach xx in 2026, with a CAGR of xx% from 2020 to 2026.
With industry-standard accuracy in analysis and high data integrity, the report makes a brilliant attempt to unveil key opportunities available in the global Real-time Bidding market to help players in achieving a strong market position. Buyers of the report can access verified and reliable market forecasts, including those for the overall size of the global Real-time Bidding market in terms of revenue.
Players, stakeholders, and other participants in the global Real-time Bidding market will be able to gain the upper hand as they use the report as a powerful resource. For this version of the report, the segmental analysis focuses on revenue and forecast by each application segment in terms of revenue and forecast by each type segment in terms of revenue for the period 2015-2026.
Regional and Country-level Analysis
The report offers an exhaustive geographical analysis of the global Real-time Bidding market, covering important regions, viz, North America, Europe, China, Japan, Southeast Asia, India and Central & South America. It also covers key countries (regions), viz, U.S., Canada, Germany, France, U.K., Italy, Russia, China, Japan, South Korea, India, Australia, Taiwan, Indonesia, Thailand, Malaysia, Philippines, Vietnam, Mexico, Brazil, Turkey, Saudi Arabia, U.A.E, etc.
The report includes country-wise and region-wise market size for the period 2015-2026. It also includes market size and forecast by each application segment in terms of revenue for the period 2015-2026.
Competition Analysis
In the competitive analysis section of the report, leading as well as prominent players of the global Real-time Bidding market are broadly studied on the basis of key factors. The report offers comprehensive analysis and accurate statistics on revenue by the player for the period 2015-2020. It also offers detailed analysis supported by reliable statistics on price and revenue (global level) by player for the period 2015-2020.
On the whole, the report proves to be an effective tool that players can use to gain a competitive edge over their competitors and ensure lasting success in the global Real-time Bidding market. All of the findings, data, and information provided in the report are validated and revalidated with the help of trustworthy sources. The analysts who have authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global Real-time Bidding market.
The following players are covered in this report:
Google (US)
WPP (UK)
Adobe (US)
Criteo (France)
Facebook (US)
Smaato (US)
Yandex (Russia)
PubMatic (US)
Salesforce (US)
Rubicon Project (US)
MediaMath (US)
MoPub (US)
AppNexus (US)
Platform One (Japan)
Verizon Media (US)
Real-time Bidding Breakdown Data by Type
Open Auction
Invited Auction
Real-time Bidding Breakdown Data by Application
Media and Entertainment
Games
Retail and eCommerce
Travel and Luxury
Mobile Apps
Others
1 Report Overview
- 1.1 Study Scope
- 1.2 Key Market Segments
- 1.3 Players Covered: Ranking by Real-time Bidding Revenue
- 1.4 Market Analysis by Type
- 1.4.1 Global Real-time Bidding Market Size Growth Rate by Type: 2020 VS 2026
- 1.4.2 Open Auction
- 1.4.3 Invited Auction
- 1.5 Market by Application
- 1.5.1 Global Real-time Bidding Market Share by Application: 2020 VS 2026
- 1.5.2 Media and Entertainment
- 1.5.3 Games
- 1.5.4 Retail and eCommerce
- 1.5.5 Travel and Luxury
- 1.5.6 Mobile Apps
- 1.5.7 Others
- 1.6 Coronavirus Disease 2019 (Covid-19): Real-time Bidding Industry Impact
- 1.6.1 How the Covid-19 is Affecting the Real-time Bidding Industry
- 1.6.1.1 Real-time Bidding Business Impact Assessment - Covid-19
- 1.6.1.2 Supply Chain Challenges
- 1.6.1.3 COVID-19’s Impact On Crude Oil and Refined Products
- 1.6.2 Market Trends and Real-time Bidding Potential Opportunities in the COVID-19 Landscape
- 1.6.3 Measures / Proposal against Covid-19
- 1.6.3.1 Government Measures to Combat Covid-19 Impact
- 1.6.3.2 Proposal for Real-time Bidding Players to Combat Covid-19 Impact
- 1.6.1 How the Covid-19 is Affecting the Real-time Bidding Industry
- 1.7 Study Objectives
- 1.8 Years Considered
2 Global Growth Trends by Regions
- 2.1 Real-time Bidding Market Perspective (2015-2026)
- 2.2 Real-time Bidding Growth Trends by Regions
- 2.2.1 Real-time Bidding Market Size by Regions: 2015 VS 2020 VS 2026
- 2.2.2 Real-time Bidding Historic Market Share by Regions (2015-2020)
- 2.2.3 Real-time Bidding Forecasted Market Size by Regions (2021-2026)
- 2.3 Industry Trends and Growth Strategy
- 2.3.1 Market Top Trends
- 2.3.2 Market Drivers
- 2.3.3 Market Challenges
- 2.3.4 Porter’s Five Forces Analysis
- 2.3.5 Real-time Bidding Market Growth Strategy
- 2.3.6 Primary Interviews with Key Real-time Bidding Players (Opinion Leaders)
3 Competition Landscape by Key Players
- 3.1 Global Top Real-time Bidding Players by Market Size
- 3.1.1 Global Top Real-time Bidding Players by Revenue (2015-2020)
- 3.1.2 Global Real-time Bidding Revenue Market Share by Players (2015-2020)
- 3.1.3 Global Real-time Bidding Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
- 3.2 Global Real-time Bidding Market Concentration Ratio
- 3.2.1 Global Real-time Bidding Market Concentration Ratio (CR5 and HHI)
- 3.2.2 Global Top 10 and Top 5 Companies by Real-time Bidding Revenue in 2019
- 3.3 Real-time Bidding Key Players Head office and Area Served
- 3.4 Key Players Real-time Bidding Product Solution and Service
- 3.5 Date of Enter into Real-time Bidding Market
- 3.6 Mergers & Acquisitions, Expansion Plans
4 Breakdown Data by Type (2015-2026)
- 4.1 Global Real-time Bidding Historic Market Size by Type (2015-2020)
- 4.2 Global Real-time Bidding Forecasted Market Size by Type (2021-2026)
5 Real-time Bidding Breakdown Data by Application (2015-2026)
- 5.1 Global Real-time Bidding Market Size by Application (2015-2020)
- 5.2 Global Real-time Bidding Forecasted Market Size by Application (2021-2026)
6 North America
- 6.1 North America Real-time Bidding Market Size (2015-2020)
- 6.2 Real-time Bidding Key Players in North America (2019-2020)
- 6.3 North America Real-time Bidding Market Size by Type (2015-2020)
- 6.4 North America Real-time Bidding Market Size by Application (2015-2020)
7 Europe
- 7.1 Europe Real-time Bidding Market Size (2015-2020)
- 7.2 Real-time Bidding Key Players in Europe (2019-2020)
- 7.3 Europe Real-time Bidding Market Size by Type (2015-2020)
- 7.4 Europe Real-time Bidding Market Size by Application (2015-2020)
8 China
- 8.1 China Real-time Bidding Market Size (2015-2020)
- 8.2 Real-time Bidding Key Players in China (2019-2020)
- 8.3 China Real-time Bidding Market Size by Type (2015-2020)
- 8.4 China Real-time Bidding Market Size by Application (2015-2020)
9 Japan
- 9.1 Japan Real-time Bidding Market Size (2015-2020)
- 9.2 Real-time Bidding Key Players in Japan (2019-2020)
- 9.3 Japan Real-time Bidding Market Size by Type (2015-2020)
- 9.4 Japan Real-time Bidding Market Size by Application (2015-2020)
10 Southeast Asia
- 10.1 Southeast Asia Real-time Bidding Market Size (2015-2020)
- 10.2 Real-time Bidding Key Players in Southeast Asia (2019-2020)
- 10.3 Southeast Asia Real-time Bidding Market Size by Type (2015-2020)
- 10.4 Southeast Asia Real-time Bidding Market Size by Application (2015-2020)
11 India
- 11.1 India Real-time Bidding Market Size (2015-2020)
- 11.2 Real-time Bidding Key Players in India (2019-2020)
- 11.3 India Real-time Bidding Market Size by Type (2015-2020)
- 11.4 India Real-time Bidding Market Size by Application (2015-2020)
12 Central & South America
- 12.1 Central & South America Real-time Bidding Market Size (2015-2020)
- 12.2 Real-time Bidding Key Players in Central & South America (2019-2020)
- 12.3 Central & South America Real-time Bidding Market Size by Type (2015-2020)
- 12.4 Central & South America Real-time Bidding Market Size by Application (2015-2020)
13 Key Players Profiles
- 13.1 Google (US)
- 13.1.1 Google (US) Company Details
- 13.1.2 Google (US) Business Overview and Its Total Revenue
- 13.1.3 Google (US) Real-time Bidding Introduction
- 13.1.4 Google (US) Revenue in Real-time Bidding Business (2015-2020))
- 13.1.5 Google (US) Recent Development
- 13.2 WPP (UK)
- 13.2.1 WPP (UK) Company Details
- 13.2.2 WPP (UK) Business Overview and Its Total Revenue
- 13.2.3 WPP (UK) Real-time Bidding Introduction
- 13.2.4 WPP (UK) Revenue in Real-time Bidding Business (2015-2020)
- 13.2.5 WPP (UK) Recent Development
- 13.3 Adobe (US)
- 13.3.1 Adobe (US) Company Details
- 13.3.2 Adobe (US) Business Overview and Its Total Revenue
- 13.3.3 Adobe (US) Real-time Bidding Introduction
- 13.3.4 Adobe (US) Revenue in Real-time Bidding Business (2015-2020)
- 13.3.5 Adobe (US) Recent Development
- 13.4 Criteo (France)
- 13.4.1 Criteo (France) Company Details
- 13.4.2 Criteo (France) Business Overview and Its Total Revenue
- 13.4.3 Criteo (France) Real-time Bidding Introduction
- 13.4.4 Criteo (France) Revenue in Real-time Bidding Business (2015-2020)
- 13.4.5 Criteo (France) Recent Development
- 13.5 Facebook (US)
- 13.5.1 Facebook (US) Company Details
- 13.5.2 Facebook (US) Business Overview and Its Total Revenue
- 13.5.3 Facebook (US) Real-time Bidding Introduction
- 13.5.4 Facebook (US) Revenue in Real-time Bidding Business (2015-2020)
- 13.5.5 Facebook (US) Recent Development
- 13.6 Smaato (US)
- 13.6.1 Smaato (US) Company Details
- 13.6.2 Smaato (US) Business Overview and Its Total Revenue
- 13.6.3 Smaato (US) Real-time Bidding Introduction
- 13.6.4 Smaato (US) Revenue in Real-time Bidding Business (2015-2020)
- 13.6.5 Smaato (US) Recent Development
- 13.7 Yandex (Russia)
- 13.7.1 Yandex (Russia) Company Details
- 13.7.2 Yandex (Russia) Business Overview and Its Total Revenue
- 13.7.3 Yandex (Russia) Real-time Bidding Introduction
- 13.7.4 Yandex (Russia) Revenue in Real-time Bidding Business (2015-2020)
- 13.7.5 Yandex (Russia) Recent Development
- 13.8 PubMatic (US)
- 13.8.1 PubMatic (US) Company Details
- 13.8.2 PubMatic (US) Business Overview and Its Total Revenue
- 13.8.3 PubMatic (US) Real-time Bidding Introduction
- 13.8.4 PubMatic (US) Revenue in Real-time Bidding Business (2015-2020)
- 13.8.5 PubMatic (US) Recent Development
- 13.9 Salesforce (US)
- 13.9.1 Salesforce (US) Company Details
- 13.9.2 Salesforce (US) Business Overview and Its Total Revenue
- 13.9.3 Salesforce (US) Real-time Bidding Introduction
- 13.9.4 Salesforce (US) Revenue in Real-time Bidding Business (2015-2020)
- 13.9.5 Salesforce (US) Recent Development
- 13.10 Rubicon Project (US)
- 13.10.1 Rubicon Project (US) Company Details
- 13.10.2 Rubicon Project (US) Business Overview and Its Total Revenue
- 13.10.3 Rubicon Project (US) Real-time Bidding Introduction
- 13.10.4 Rubicon Project (US) Revenue in Real-time Bidding Business (2015-2020)
- 13.10.5 Rubicon Project (US) Recent Development
- 13.11 MediaMath (US)
- 10.11.1 MediaMath (US) Company Details
- 10.11.2 MediaMath (US) Business Overview and Its Total Revenue
- 10.11.3 MediaMath (US) Real-time Bidding Introduction
- 10.11.4 MediaMath (US) Revenue in Real-time Bidding Business (2015-2020)
- 10.11.5 MediaMath (US) Recent Development
- 13.12 MoPub (US)
- 10.12.1 MoPub (US) Company Details
- 10.12.2 MoPub (US) Business Overview and Its Total Revenue
- 10.12.3 MoPub (US) Real-time Bidding Introduction
- 10.12.4 MoPub (US) Revenue in Real-time Bidding Business (2015-2020)
- 10.12.5 MoPub (US) Recent Development
- 13.13 AppNexus (US)
- 10.13.1 AppNexus (US) Company Details
- 10.13.2 AppNexus (US) Business Overview and Its Total Revenue
- 10.13.3 AppNexus (US) Real-time Bidding Introduction
- 10.13.4 AppNexus (US) Revenue in Real-time Bidding Business (2015-2020)
- 10.13.5 AppNexus (US) Recent Development
- 13.14 Platform One (Japan)
- 10.14.1 Platform One (Japan) Company Details
- 10.14.2 Platform One (Japan) Business Overview and Its Total Revenue
- 10.14.3 Platform One (Japan) Real-time Bidding Introduction
- 10.14.4 Platform One (Japan) Revenue in Real-time Bidding Business (2015-2020)
- 10.14.5 Platform One (Japan) Recent Development
- 13.15 Verizon Media (US)
- 10.15.1 Verizon Media (US) Company Details
- 10.15.2 Verizon Media (US) Business Overview and Its Total Revenue
- 10.15.3 Verizon Media (US) Real-time Bidding Introduction
- 10.15.4 Verizon Media (US) Revenue in Real-time Bidding Business (2015-2020)
- 10.15.5 Verizon Media (US) Recent Development
14 Analyst's Viewpoints/Conclusions
15 Appendix
- 15.1 Research Methodology
- 15.1.1 Methodology/Research Approach
- 15.1.2 Data Source
- 15.2 Disclaimer
Summary:
Get latest Market Research Reports on COVID-19 Impact on Global Real-time Bidding. Industry analysis & Market Report on COVID-19 Impact on Global Real-time Bidding is a syndicated market report, published as COVID-19 Impact on Global Real-time Bidding Market Size, Status and Forecast 2020-2026. It is complete Research Study and Industry Analysis of COVID-19 Impact on Global Real-time Bidding market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.
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