COVID-19 Impact on Global Programmatic Marketing and Advertising Market Size, Status and Forecast 2020-2026

1 Report Overview

• 1.1 Study Scope
• 1.2 Key Market Segments
• 1.3 Players Covered: Ranking by Programmatic Marketing and Advertising Revenue
• 1.4 Market Analysis by Type
  • 1.4.1 Global Programmatic Marketing and Advertising Market Size Growth Rate by Type: 2020 VS 2026
  • 1.4.2 RTB
  • 1.4.3 Programmatic
• 1.5 Market by Application
  • 1.5.1 Global Programmatic Marketing and Advertising Market Share by Application: 2020 VS 2026
  • 1.5.2 Emerging Industries
  • 1.5.3 Traditional Industries
• 1.6 Coronavirus Disease 2019 (Covid-19): Programmatic Marketing and Advertising Industry Impact
  • 1.6.1 How the Covid-19 is Affecting the Programmatic Marketing and Advertising Industry
    • 1.6.1.1 Programmatic Marketing and Advertising Business Impact Assessment - Covid-19
    • 1.6.1.2 Supply Chain Challenges
    • 1.6.1.3 COVID-19’s Impact On Crude Oil and Refined Products
  • 1.6.2 Market Trends and Programmatic Marketing and Advertising Potential Opportunities in the COVID-19 Landscape
  • 1.6.3 Measures / Proposal against Covid-19
    • 1.6.3.1 Government Measures to Combat Covid-19 Impact
    • 1.6.3.2 Proposal for Programmatic Marketing and Advertising Players to Combat Covid-19 Impact
• 1.7 Study Objectives
• 1.8 Years Considered

2 Global Growth Trends by Regions

• 2.1 Programmatic Marketing and Advertising Market Perspective (2015-2026)
• 2.2 Programmatic Marketing and Advertising Growth Trends by Regions
  • 2.2.1 Programmatic Marketing and Advertising Market Size by Regions: 2015 VS 2020 VS 2026
  • 2.2.2 Programmatic Marketing and Advertising Historic Market Share by Regions (2015-2020)
  • 2.2.3 Programmatic Marketing and Advertising Forecasted Market Size by Regions (2021-2026)
• 2.3 Industry Trends and Growth Strategy
  • 2.3.1 Market Top Trends
  • 2.3.2 Market Drivers
  • 2.3.3 Market Challenges
  • 2.3.4 Porter’s Five Forces Analysis
  • 2.3.5 Programmatic Marketing and Advertising Market Growth Strategy
  • 2.3.6 Primary Interviews with Key Programmatic Marketing and Advertising Players (Opinion Leaders)

3 Competition Landscape by Key Players

• 3.1 Global Top Programmatic Marketing and Advertising Players by Market Size
  • 3.1.1 Global Top Programmatic Marketing and Advertising Players by Revenue (2015-2020)
  • 3.1.2 Global Programmatic Marketing and Advertising Revenue Market Share by Players (2015-2020)
  • 3.1.3 Global Programmatic Marketing and Advertising Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
• 3.2 Global Programmatic Marketing and Advertising Market Concentration Ratio
  • 3.2.1 Global Programmatic Marketing and Advertising Market Concentration Ratio (CR5 and HHI)
  • 3.2.2 Global Top 10 and Top 5 Companies by Programmatic Marketing and Advertising Revenue in 2019
• 3.3 Programmatic Marketing and Advertising Key Players Head office and Area Served
• 3.4 Key Players Programmatic Marketing and Advertising Product Solution and Service
• 3.5 Date of Enter into Programmatic Marketing and Advertising Market
• 3.6 Mergers & Acquisitions, Expansion Plans

4 Breakdown Data by Type (2015-2026)

• 4.1 Global Programmatic Marketing and Advertising Historic Market Size by Type (2015-2020)
• 4.2 Global Programmatic Marketing and Advertising Forecasted Market Size by Type (2021-2026)

5 Programmatic Marketing and Advertising Breakdown Data by Application (2015-2026)

• 5.1 Global Programmatic Marketing and Advertising Market Size by Application (2015-2020)
• 5.2 Global Programmatic Marketing and Advertising Forecasted Market Size by Application (2021-2026)

6 North America

• 6.1 North America Programmatic Marketing and Advertising Market Size (2015-2020)
• 6.2 Programmatic Marketing and Advertising Key Players in North America (2019-2020)
• 6.3 North America Programmatic Marketing and Advertising Market Size by Type (2015-2020)
• 6.4 North America Programmatic Marketing and Advertising Market Size by Application (2015-2020)

7 Europe

• 7.1 Europe Programmatic Marketing and Advertising Market Size (2015-2020)
• 7.2 Programmatic Marketing and Advertising Key Players in Europe (2019-2020)
• 7.3 Europe Programmatic Marketing and Advertising Market Size by Type (2015-2020)
• 7.4 Europe Programmatic Marketing and Advertising Market Size by Application (2015-2020)

8 China

• 8.1 China Programmatic Marketing and Advertising Market Size (2015-2020)
• 8.2 Programmatic Marketing and Advertising Key Players in China (2019-2020)
• 8.3 China Programmatic Marketing and Advertising Market Size by Type (2015-2020)
• 8.4 China Programmatic Marketing and Advertising Market Size by Application (2015-2020)

9 Japan

• 9.1 Japan Programmatic Marketing and Advertising Market Size (2015-2020)
• 9.2 Programmatic Marketing and Advertising Key Players in Japan (2019-2020)
• 9.3 Japan Programmatic Marketing and Advertising Market Size by Type (2015-2020)
• 9.4 Japan Programmatic Marketing and Advertising Market Size by Application (2015-2020)

10 Southeast Asia

• 10.1 Southeast Asia Programmatic Marketing and Advertising Market Size (2015-2020)
• 10.2 Programmatic Marketing and Advertising Key Players in Southeast Asia (2019-2020)
• 10.3 Southeast Asia Programmatic Marketing and Advertising Market Size by Type (2015-2020)
• 10.4 Southeast Asia Programmatic Marketing and Advertising Market Size by Application (2015-2020)

11 India

• 11.1 India Programmatic Marketing and Advertising Market Size (2015-2020)
• 11.2 Programmatic Marketing and Advertising Key Players in India (2019-2020)
• 11.3 India Programmatic Marketing and Advertising Market Size by Type (2015-2020)
• 11.4 India Programmatic Marketing and Advertising Market Size by Application (2015-2020)

12 Central & South America

• 12.1 Central & South America Programmatic Marketing and Advertising Market Size (2015-2020)
• 12.2 Programmatic Marketing and Advertising Key Players in Central & South America (2019-2020)
• 12.3 Central & South America Programmatic Marketing and Advertising Market Size by Type (2015-2020)
• 12.4 Central & South America Programmatic Marketing and Advertising Market Size by Application (2015-2020)

13 Key Players Profiles

• 13.1 Marin Software
  • 13.1.1 Marin Software Company Details
  • 13.1.2 Marin Software Business Overview and Its Total Revenue
  • 13.1.3 Marin Software Programmatic Marketing and Advertising Introduction
  • 13.1.4 Marin Software Revenue in Programmatic Marketing and Advertising Business (2015-2020))
  • 13.1.5 Marin Software Recent Development
• 13.2 MediaMath
  • 13.2.1 MediaMath Company Details
  • 13.2.2 MediaMath Business Overview and Its Total Revenue
  • 13.2.3 MediaMath Programmatic Marketing and Advertising Introduction
  • 13.2.4 MediaMath Revenue in Programmatic Marketing and Advertising Business (2015-2020)
  • 13.2.5 MediaMath Recent Development
• 13.3 Wordstream
  • 13.3.1 Wordstream Company Details
  • 13.3.2 Wordstream Business Overview and Its Total Revenue
  • 13.3.3 Wordstream Programmatic Marketing and Advertising Introduction
  • 13.3.4 Wordstream Revenue in Programmatic Marketing and Advertising Business (2015-2020)
  • 13.3.5 Wordstream Recent Development
• 13.4 Choozle
  • 13.4.1 Choozle Company Details
  • 13.4.2 Choozle Business Overview and Its Total Revenue
  • 13.4.3 Choozle Programmatic Marketing and Advertising Introduction
  • 13.4.4 Choozle Revenue in Programmatic Marketing and Advertising Business (2015-2020)
  • 13.4.5 Choozle Recent Development
• 13.5 Flashtalking
  • 13.5.1 Flashtalking Company Details
  • 13.5.2 Flashtalking Business Overview and Its Total Revenue
  • 13.5.3 Flashtalking Programmatic Marketing and Advertising Introduction
  • 13.5.4 Flashtalking Revenue in Programmatic Marketing and Advertising Business (2015-2020)
  • 13.5.5 Flashtalking Recent Development
• 13.6 Adwords
  • 13.6.1 Adwords Company Details
  • 13.6.2 Adwords Business Overview and Its Total Revenue
  • 13.6.3 Adwords Programmatic Marketing and Advertising Introduction
  • 13.6.4 Adwords Revenue in Programmatic Marketing and Advertising Business (2015-2020)
  • 13.6.5 Adwords Recent Development
• 13.7 Acquisio
  • 13.7.1 Acquisio Company Details
  • 13.7.2 Acquisio Business Overview and Its Total Revenue
  • 13.7.3 Acquisio Programmatic Marketing and Advertising Introduction
  • 13.7.4 Acquisio Revenue in Programmatic Marketing and Advertising Business (2015-2020)
  • 13.7.5 Acquisio Recent Development
• 13.8 DATAXU
  • 13.8.1 DATAXU Company Details
  • 13.8.2 DATAXU Business Overview and Its Total Revenue
  • 13.8.3 DATAXU Programmatic Marketing and Advertising Introduction
  • 13.8.4 DATAXU Revenue in Programmatic Marketing and Advertising Business (2015-2020)
  • 13.8.5 DATAXU Recent Development
• 13.9 Sizmek
  • 13.9.1 Sizmek Company Details
  • 13.9.2 Sizmek Business Overview and Its Total Revenue
  • 13.9.3 Sizmek Programmatic Marketing and Advertising Introduction
  • 13.9.4 Sizmek Revenue in Programmatic Marketing and Advertising Business (2015-2020)
  • 13.9.5 Sizmek Recent Development
• 13.10 The Trade Desk
  • 13.10.1 The Trade Desk Company Details
  • 13.10.2 The Trade Desk Business Overview and Its Total Revenue
  • 13.10.3 The Trade Desk Programmatic Marketing and Advertising Introduction
  • 13.10.4 The Trade Desk Revenue in Programmatic Marketing and Advertising Business (2015-2020)
  • 13.10.5 The Trade Desk Recent Development
• 13.11 Yahoo Gemini
  • 10.11.1 Yahoo Gemini Company Details
  • 10.11.2 Yahoo Gemini Business Overview and Its Total Revenue
  • 10.11.3 Yahoo Gemini Programmatic Marketing and Advertising Introduction
  • 10.11.4 Yahoo Gemini Revenue in Programmatic Marketing and Advertising Business (2015-2020)
  • 10.11.5 Yahoo Gemini Recent Development
• 13.12 Quantcast Advertise
  • 10.12.1 Quantcast Advertise Company Details
  • 10.12.2 Quantcast Advertise Business Overview and Its Total Revenue
  • 10.12.3 Quantcast Advertise Programmatic Marketing and Advertising Introduction
  • 10.12.4 Quantcast Advertise Revenue in Programmatic Marketing and Advertising Business (2015-2020)
  • 10.12.5 Quantcast Advertise Recent Development
• 13.13 Adobe Media Optimizer
  • 10.13.1 Adobe Media Optimizer Company Details
  • 10.13.2 Adobe Media Optimizer Business Overview and Its Total Revenue
  • 10.13.3 Adobe Media Optimizer Programmatic Marketing and Advertising Introduction
  • 10.13.4 Adobe Media Optimizer Revenue in Programmatic Marketing and Advertising Business (2015-2020)
  • 10.13.5 Adobe Media Optimizer Recent Development
• 13.14 Facebook Business
  • 10.14.1 Facebook Business Company Details
  • 10.14.2 Facebook Business Business Overview and Its Total Revenue
  • 10.14.3 Facebook Business Programmatic Marketing and Advertising Introduction
  • 10.14.4 Facebook Business Revenue in Programmatic Marketing and Advertising Business (2015-2020)
  • 10.14.5 Facebook Business Recent Development

14 Analyst's Viewpoints/Conclusions

15 Appendix

• 15.1 Research Methodology
  • 15.1.1 Methodology/Research Approach
  • 15.1.2 Data Source
• 15.2 Disclaimer