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Service & Software Global Contextual Advertising Market 2024 by Company, Regions, Type and Application, Forecast to 2030

  • RnM4594775
    • |
  • 12 June, 2024
    • |
  • Global
    • |
  • 138 Pages
    • |
  • GIR (Global Info Research)
    • |
  • Service & Software

According to our (Global Info Research) latest study, the global Contextual Advertising market size was valued at USD 131430 million in 2023 and is forecast to a readjusted size of USD 260050 million by 2030 with a CAGR of 10.2% during review period.
Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the identity of the user and the content displayed.
North America holds the largest share of the contextual advertising market owing to the strong presence of key players offering advertising technologies in this region. North America is expected to hold the largest share of the global contextual advertising market in 2018, while the market in APAC is expected to witness the highest growth during the forecast period. The high growth of the market in APAC can be attributed to the presence of countries such as China, Japan, and India in this region. These countries have a large number of internet users, which, in turn, creates huge opportunities for advertisers.
The Global Info Research report includes an overview of the development of the Contextual Advertising industry chain, the market status of Consumer Goods, Retail and Restaurants (Activity-based Advertising, Location-based Advertising), Telecom and IT (Activity-based Advertising, Location-based Advertising), and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of Contextual Advertising.
Regionally, the report analyzes the Contextual Advertising markets in key regions. North America and Europe are experiencing steady growth, driven by government initiatives and increasing consumer awareness. Asia-Pacific, particularly China, leads the global Contextual Advertising market, with robust domestic demand, supportive policies, and a strong manufacturing base.
Key Features:
The report presents comprehensive understanding of the Contextual Advertising market. It provides a holistic view of the industry, as well as detailed insights into individual components and stakeholders. The report analysis market dynamics, trends, challenges, and opportunities within the Contextual Advertising industry.
The report involves analyzing the market at a macro level:
Market Sizing and Segmentation: Report collect data on the overall market size, including the revenue generated, and market share of different by Type (e.g., Activity-based Advertising, Location-based Advertising).
Industry Analysis: Report analyse the broader industry trends, such as government policies and regulations, technological advancements, consumer preferences, and market dynamics. This analysis helps in understanding the key drivers and challenges influencing the Contextual Advertising market.
Regional Analysis: The report involves examining the Contextual Advertising market at a regional or national level. Report analyses regional factors such as government incentives, infrastructure development, economic conditions, and consumer behaviour to identify variations and opportunities within different markets.
Market Projections: Report covers the gathered data and analysis to make future projections and forecasts for the Contextual Advertising market. This may include estimating market growth rates, predicting market demand, and identifying emerging trends.
The report also involves a more granular approach to Contextual Advertising:
Company Analysis: Report covers individual Contextual Advertising players, suppliers, and other relevant industry players. This analysis includes studying their financial performance, market positioning, product portfolios, partnerships, and strategies.
Consumer Analysis: Report covers data on consumer behaviour, preferences, and attitudes towards Contextual Advertising This may involve surveys, interviews, and analysis of consumer reviews and feedback from different by Application (Consumer Goods, Retail and Restaurants, Telecom and IT).
Technology Analysis: Report covers specific technologies relevant to Contextual Advertising. It assesses the current state, advancements, and potential future developments in Contextual Advertising areas.
Competitive Landscape: By analyzing individual companies, suppliers, and consumers, the report present insights into the competitive landscape of the Contextual Advertising market. This analysis helps understand market share, competitive advantages, and potential areas for differentiation among industry players.
Market Validation: The report involves validating findings and projections through primary research, such as surveys, interviews, and focus groups.
Market Segmentation
Contextual Advertising market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.
Market segment by Type
Activity-based Advertising
Location-based Advertising
Others
Market segment by Application
Consumer Goods, Retail and Restaurants
Telecom and IT
Banking, Financial Services and Insurance (BFSI)
Media and Entertainment
Travel, Transportation and Automobile
Healthcare
Academia and Government
Others
Market segment by players, this report covers
Google
Beijing Miteno Communication Technology
Facebook
Microsoft
Amazon
Aol
Yahoo
Twitter
IAC
Amobee
Act-On Software
Simplycast
Inmobi
Flytxt
Infolinks
Adobe Systems
Sap
Marketo
Millennial Media
Market segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
South America (Brazil, Argentina and Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Contextual Advertising product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Contextual Advertising, with revenue, gross margin and global market share of Contextual Advertising from 2019 to 2024.
Chapter 3, the Contextual Advertising competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2019 to 2030.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2019 to 2024.and Contextual Advertising market forecast, by regions, type and application, with consumption value, from 2025 to 2030.
Chapter 11, market dynamics, drivers, restraints, trends and Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Contextual Advertising.
Chapter 13, to describe Contextual Advertising research findings and conclusion.


1 Market Overview

  • 1.1 Product Overview and Scope of Contextual Advertising
  • 1.2 Market Estimation Caveats and Base Year
  • 1.3 Classification of Contextual Advertising by Type
    • 1.3.1 Overview: Global Contextual Advertising Market Size by Type: 2019 Versus 2023 Versus 2030
    • 1.3.2 Global Contextual Advertising Consumption Value Market Share by Type in 2023
    • 1.3.3 Activity-based Advertising
    • 1.3.4 Location-based Advertising
    • 1.3.5 Others
  • 1.4 Global Contextual Advertising Market by Application
    • 1.4.1 Overview: Global Contextual Advertising Market Size by Application: 2019 Versus 2023 Versus 2030
    • 1.4.2 Consumer Goods, Retail and Restaurants
    • 1.4.3 Telecom and IT
    • 1.4.4 Banking, Financial Services and Insurance (BFSI)
    • 1.4.5 Media and Entertainment
    • 1.4.6 Travel, Transportation and Automobile
    • 1.4.7 Healthcare
    • 1.4.8 Academia and Government
    • 1.4.9 Others
  • 1.5 Global Contextual Advertising Market Size & Forecast
  • 1.6 Global Contextual Advertising Market Size and Forecast by Region
    • 1.6.1 Global Contextual Advertising Market Size by Region: 2019 VS 2023 VS 2030
    • 1.6.2 Global Contextual Advertising Market Size by Region, (2019-2030)
    • 1.6.3 North America Contextual Advertising Market Size and Prospect (2019-2030)
    • 1.6.4 Europe Contextual Advertising Market Size and Prospect (2019-2030)
    • 1.6.5 Asia-Pacific Contextual Advertising Market Size and Prospect (2019-2030)
    • 1.6.6 South America Contextual Advertising Market Size and Prospect (2019-2030)
    • 1.6.7 Middle East and Africa Contextual Advertising Market Size and Prospect (2019-2030)

2 Company Profiles

  • 2.1 Google
    • 2.1.1 Google Details
    • 2.1.2 Google Major Business
    • 2.1.3 Google Contextual Advertising Product and Solutions
    • 2.1.4 Google Contextual Advertising Revenue, Gross Margin and Market Share (2019-2024)
    • 2.1.5 Google Recent Developments and Future Plans
  • 2.2 Beijing Miteno Communication Technology
    • 2.2.1 Beijing Miteno Communication Technology Details
    • 2.2.2 Beijing Miteno Communication Technology Major Business
    • 2.2.3 Beijing Miteno Communication Technology Contextual Advertising Product and Solutions
    • 2.2.4 Beijing Miteno Communication Technology Contextual Advertising Revenue, Gross Margin and Market Share (2019-2024)
    • 2.2.5 Beijing Miteno Communication Technology Recent Developments and Future Plans
  • 2.3 Facebook
    • 2.3.1 Facebook Details
    • 2.3.2 Facebook Major Business
    • 2.3.3 Facebook Contextual Advertising Product and Solutions
    • 2.3.4 Facebook Contextual Advertising Revenue, Gross Margin and Market Share (2019-2024)
    • 2.3.5 Facebook Recent Developments and Future Plans
  • 2.4 Microsoft
    • 2.4.1 Microsoft Details
    • 2.4.2 Microsoft Major Business
    • 2.4.3 Microsoft Contextual Advertising Product and Solutions
    • 2.4.4 Microsoft Contextual Advertising Revenue, Gross Margin and Market Share (2019-2024)
    • 2.4.5 Microsoft Recent Developments and Future Plans
  • 2.5 Amazon
    • 2.5.1 Amazon Details
    • 2.5.2 Amazon Major Business
    • 2.5.3 Amazon Contextual Advertising Product and Solutions
    • 2.5.4 Amazon Contextual Advertising Revenue, Gross Margin and Market Share (2019-2024)
    • 2.5.5 Amazon Recent Developments and Future Plans
  • 2.6 Aol
    • 2.6.1 Aol Details
    • 2.6.2 Aol Major Business
    • 2.6.3 Aol Contextual Advertising Product and Solutions
    • 2.6.4 Aol Contextual Advertising Revenue, Gross Margin and Market Share (2019-2024)
    • 2.6.5 Aol Recent Developments and Future Plans
  • 2.7 Yahoo
    • 2.7.1 Yahoo Details
    • 2.7.2 Yahoo Major Business
    • 2.7.3 Yahoo Contextual Advertising Product and Solutions
    • 2.7.4 Yahoo Contextual Advertising Revenue, Gross Margin and Market Share (2019-2024)
    • 2.7.5 Yahoo Recent Developments and Future Plans
  • 2.8 Twitter
    • 2.8.1 Twitter Details
    • 2.8.2 Twitter Major Business
    • 2.8.3 Twitter Contextual Advertising Product and Solutions
    • 2.8.4 Twitter Contextual Advertising Revenue, Gross Margin and Market Share (2019-2024)
    • 2.8.5 Twitter Recent Developments and Future Plans
  • 2.9 IAC
    • 2.9.1 IAC Details
    • 2.9.2 IAC Major Business
    • 2.9.3 IAC Contextual Advertising Product and Solutions
    • 2.9.4 IAC Contextual Advertising Revenue, Gross Margin and Market Share (2019-2024)
    • 2.9.5 IAC Recent Developments and Future Plans
  • 2.10 Amobee
    • 2.10.1 Amobee Details
    • 2.10.2 Amobee Major Business
    • 2.10.3 Amobee Contextual Advertising Product and Solutions
    • 2.10.4 Amobee Contextual Advertising Revenue, Gross Margin and Market Share (2019-2024)
    • 2.10.5 Amobee Recent Developments and Future Plans
  • 2.11 Act-On Software
    • 2.11.1 Act-On Software Details
    • 2.11.2 Act-On Software Major Business
    • 2.11.3 Act-On Software Contextual Advertising Product and Solutions
    • 2.11.4 Act-On Software Contextual Advertising Revenue, Gross Margin and Market Share (2019-2024)
    • 2.11.5 Act-On Software Recent Developments and Future Plans
  • 2.12 Simplycast
    • 2.12.1 Simplycast Details
    • 2.12.2 Simplycast Major Business
    • 2.12.3 Simplycast Contextual Advertising Product and Solutions
    • 2.12.4 Simplycast Contextual Advertising Revenue, Gross Margin and Market Share (2019-2024)
    • 2.12.5 Simplycast Recent Developments and Future Plans
  • 2.13 Inmobi
    • 2.13.1 Inmobi Details
    • 2.13.2 Inmobi Major Business
    • 2.13.3 Inmobi Contextual Advertising Product and Solutions
    • 2.13.4 Inmobi Contextual Advertising Revenue, Gross Margin and Market Share (2019-2024)
    • 2.13.5 Inmobi Recent Developments and Future Plans
  • 2.14 Flytxt
    • 2.14.1 Flytxt Details
    • 2.14.2 Flytxt Major Business
    • 2.14.3 Flytxt Contextual Advertising Product and Solutions
    • 2.14.4 Flytxt Contextual Advertising Revenue, Gross Margin and Market Share (2019-2024)
    • 2.14.5 Flytxt Recent Developments and Future Plans
  • 2.15 Infolinks
    • 2.15.1 Infolinks Details
    • 2.15.2 Infolinks Major Business
    • 2.15.3 Infolinks Contextual Advertising Product and Solutions
    • 2.15.4 Infolinks Contextual Advertising Revenue, Gross Margin and Market Share (2019-2024)
    • 2.15.5 Infolinks Recent Developments and Future Plans
  • 2.16 Adobe Systems
    • 2.16.1 Adobe Systems Details
    • 2.16.2 Adobe Systems Major Business
    • 2.16.3 Adobe Systems Contextual Advertising Product and Solutions
    • 2.16.4 Adobe Systems Contextual Advertising Revenue, Gross Margin and Market Share (2019-2024)
    • 2.16.5 Adobe Systems Recent Developments and Future Plans
  • 2.17 Sap
    • 2.17.1 Sap Details
    • 2.17.2 Sap Major Business
    • 2.17.3 Sap Contextual Advertising Product and Solutions
    • 2.17.4 Sap Contextual Advertising Revenue, Gross Margin and Market Share (2019-2024)
    • 2.17.5 Sap Recent Developments and Future Plans
  • 2.18 Marketo
    • 2.18.1 Marketo Details
    • 2.18.2 Marketo Major Business
    • 2.18.3 Marketo Contextual Advertising Product and Solutions
    • 2.18.4 Marketo Contextual Advertising Revenue, Gross Margin and Market Share (2019-2024)
    • 2.18.5 Marketo Recent Developments and Future Plans
  • 2.19 Millennial Media
    • 2.19.1 Millennial Media Details
    • 2.19.2 Millennial Media Major Business
    • 2.19.3 Millennial Media Contextual Advertising Product and Solutions
    • 2.19.4 Millennial Media Contextual Advertising Revenue, Gross Margin and Market Share (2019-2024)
    • 2.19.5 Millennial Media Recent Developments and Future Plans

3 Market Competition, by Players

  • 3.1 Global Contextual Advertising Revenue and Share by Players (2019-2024)
  • 3.2 Market Share Analysis (2023)
    • 3.2.1 Market Share of Contextual Advertising by Company Revenue
    • 3.2.2 Top 3 Contextual Advertising Players Market Share in 2023
    • 3.2.3 Top 6 Contextual Advertising Players Market Share in 2023
  • 3.3 Contextual Advertising Market: Overall Company Footprint Analysis
    • 3.3.1 Contextual Advertising Market: Region Footprint
    • 3.3.2 Contextual Advertising Market: Company Product Type Footprint
    • 3.3.3 Contextual Advertising Market: Company Product Application Footprint
  • 3.4 New Market Entrants and Barriers to Market Entry
  • 3.5 Mergers, Acquisition, Agreements, and Collaborations

4 Market Size Segment by Type

  • 4.1 Global Contextual Advertising Consumption Value and Market Share by Type (2019-2024)
  • 4.2 Global Contextual Advertising Market Forecast by Type (2025-2030)

5 Market Size Segment by Application

  • 5.1 Global Contextual Advertising Consumption Value Market Share by Application (2019-2024)
  • 5.2 Global Contextual Advertising Market Forecast by Application (2025-2030)

6 North America

  • 6.1 North America Contextual Advertising Consumption Value by Type (2019-2030)
  • 6.2 North America Contextual Advertising Consumption Value by Application (2019-2030)
  • 6.3 North America Contextual Advertising Market Size by Country
    • 6.3.1 North America Contextual Advertising Consumption Value by Country (2019-2030)
    • 6.3.2 United States Contextual Advertising Market Size and Forecast (2019-2030)
    • 6.3.3 Canada Contextual Advertising Market Size and Forecast (2019-2030)
    • 6.3.4 Mexico Contextual Advertising Market Size and Forecast (2019-2030)

7 Europe

  • 7.1 Europe Contextual Advertising Consumption Value by Type (2019-2030)
  • 7.2 Europe Contextual Advertising Consumption Value by Application (2019-2030)
  • 7.3 Europe Contextual Advertising Market Size by Country
    • 7.3.1 Europe Contextual Advertising Consumption Value by Country (2019-2030)
    • 7.3.2 Germany Contextual Advertising Market Size and Forecast (2019-2030)
    • 7.3.3 France Contextual Advertising Market Size and Forecast (2019-2030)
    • 7.3.4 United Kingdom Contextual Advertising Market Size and Forecast (2019-2030)
    • 7.3.5 Russia Contextual Advertising Market Size and Forecast (2019-2030)
    • 7.3.6 Italy Contextual Advertising Market Size and Forecast (2019-2030)

8 Asia-Pacific

  • 8.1 Asia-Pacific Contextual Advertising Consumption Value by Type (2019-2030)
  • 8.2 Asia-Pacific Contextual Advertising Consumption Value by Application (2019-2030)
  • 8.3 Asia-Pacific Contextual Advertising Market Size by Region
    • 8.3.1 Asia-Pacific Contextual Advertising Consumption Value by Region (2019-2030)
    • 8.3.2 China Contextual Advertising Market Size and Forecast (2019-2030)
    • 8.3.3 Japan Contextual Advertising Market Size and Forecast (2019-2030)
    • 8.3.4 South Korea Contextual Advertising Market Size and Forecast (2019-2030)
    • 8.3.5 India Contextual Advertising Market Size and Forecast (2019-2030)
    • 8.3.6 Southeast Asia Contextual Advertising Market Size and Forecast (2019-2030)
    • 8.3.7 Australia Contextual Advertising Market Size and Forecast (2019-2030)

9 South America

  • 9.1 South America Contextual Advertising Consumption Value by Type (2019-2030)
  • 9.2 South America Contextual Advertising Consumption Value by Application (2019-2030)
  • 9.3 South America Contextual Advertising Market Size by Country
    • 9.3.1 South America Contextual Advertising Consumption Value by Country (2019-2030)
    • 9.3.2 Brazil Contextual Advertising Market Size and Forecast (2019-2030)
    • 9.3.3 Argentina Contextual Advertising Market Size and Forecast (2019-2030)

10 Middle East & Africa

  • 10.1 Middle East & Africa Contextual Advertising Consumption Value by Type (2019-2030)
  • 10.2 Middle East & Africa Contextual Advertising Consumption Value by Application (2019-2030)
  • 10.3 Middle East & Africa Contextual Advertising Market Size by Country
    • 10.3.1 Middle East & Africa Contextual Advertising Consumption Value by Country (2019-2030)
    • 10.3.2 Turkey Contextual Advertising Market Size and Forecast (2019-2030)
    • 10.3.3 Saudi Arabia Contextual Advertising Market Size and Forecast (2019-2030)
    • 10.3.4 UAE Contextual Advertising Market Size and Forecast (2019-2030)

11 Market Dynamics

  • 11.1 Contextual Advertising Market Drivers
  • 11.2 Contextual Advertising Market Restraints
  • 11.3 Contextual Advertising Trends Analysis
  • 11.4 Porters Five Forces Analysis
    • 11.4.1 Threat of New Entrants
    • 11.4.2 Bargaining Power of Suppliers
    • 11.4.3 Bargaining Power of Buyers
    • 11.4.4 Threat of Substitutes
    • 11.4.5 Competitive Rivalry

12 Industry Chain Analysis

  • 12.1 Contextual Advertising Industry Chain
  • 12.2 Contextual Advertising Upstream Analysis
  • 12.3 Contextual Advertising Midstream Analysis
  • 12.4 Contextual Advertising Downstream Analysis

13 Research Findings and Conclusion

    14 Appendix

    • 14.1 Methodology
    • 14.2 Research Process and Data Source

    Summary:
    Get latest Market Research Reports on Contextual Advertising. Industry analysis & Market Report on Contextual Advertising is a syndicated market report, published as Global Contextual Advertising Market 2024 by Company, Regions, Type and Application, Forecast to 2030. It is complete Research Study and Industry Analysis of Contextual Advertising market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.

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