Consumer Health in Canada

CONSUMER HEALTH IN CANADA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Mature Categories Shaped by Ageing Population Embracing Wellness and Self-care

2018 Delivers Mix of Category Dependent Growth Ranging From Static To Dynamic

Landscape for Consumer Health Remains Fragmented and Competitive

Pharmacy Industry Consolidates While OTC E-commerce Remains Largely Untapped

Short-term Uncertainty Ahead As "perfect Storm" of Regulatory Changes Looms Large

Market Indicators

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 2 Life Expectancy at Birth 2013-2018

Market Data

Table 3 Sales of Consumer Health by Category: Value 2013-2018

Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

Table 8 Distribution of Consumer Health by Format: % Value 2013-2018

Table 9 Distribution of Consumer Health by Format and Category: % Value 2018

Table 10 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration Classification

Self-medication/self-care and Preventive Medicine Care

Switches

Sources

Summary 1 Research Sources

Headlines

Prospects

Topical Analgesics Driven by Ageing Yet Physically Active Population

Growing Awareness of Health Risks of Acetaminophen Presents Challenges

Regulatory Changes Including OTC Labelling Requirements May Hamper Growth

Competitive Landscape

Large Pharmaceutical Companies Continue To Dominate Landscape

Private Label Competition From Drugstores Challenges Brand Success

E-commerce Presents Opportunity and Challenges

Category Data

Table 12 Sales of Analgesics by Category: Value 2013-2018

Table 13 Sales of Analgesics by Category: % Value Growth 2013-2018

Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018

Table 15 NBO Company Shares of Analgesics: % Value 2014-2018

Table 16 LBN Brand Shares of Analgesics: % Value 2015-2018

Table 17 Forecast Sales of Analgesics by Category: Value 2018-2023

Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Headlines

Prospects

Sleep Aids Driven by Poor Duration and Quality of Sleep Among Canadians

Women Are Most Affected by Troubled and Insufficient Sleep

Consumers Seeking Healthier More Natural Remedies

Competitive Landscape

Competitive Landscape of Sleep Aids Remains Concentrated

Consumers Display Greater Trust in Known Brands

Manufacturers Differentiate Through Product Development and Innovation

Category Data

Table 19 Sales of Sleep Aids: Value 2013-2018

Table 20 Sales of Sleep Aids: % Value Growth 2013-2018

Table 21 NBO Company Shares of Sleep Aids: % Value 2014-2018

Table 22 LBN Brand Shares of Sleep Aids: % Value 2015-2018

Table 23 Forecast Sales of Sleep Aids: Value 2018-2023

Table 24 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Headlines

Prospects

Research Suggests Climate Change Is Lengthening the Allergy Season

Ongoing Seasonal Flu and Colds Continue To Bolster Category Sales

Combination Products Deliver Strong Growth in Severe Flu Season

Competitive Landscape

Brand Names Continue To Dominate Retail Value Sales

Drugstores/parapharmacies Remains Leading Distribution Channel

Substitutes Challenge Manufacturers

Category Data

Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018

Table 26 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018

Table 27 Sales of Decongestants by Category: Value 2013-2018

Table 28 Sales of Decongestants by Category: % Value Growth 2013-2018

Table 29 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018

Table 30 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018

Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023

Table 32 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Ageing Population Boosts Demand for Haemorrhoid Treatments

Vaginal Antifungals Positioned for Strong Retail Value Growth

Antiparasitics/lice and Nappy (diaper) Rash Treatments Set for Positive Value Growth

Competitive Landscape

Competitive Landscape Between International and Domestic Players

Private Label Competes With Brands

Combination Packaging Offers Opportunity for Product Differentiation

Category Data

Table 33 Sales of Dermatologicals by Category: Value 2013-2018

Table 34 Sales of Dermatologicals by Category: % Value Growth 2013-2018

Table 35 NBO Company Shares of Dermatologicals: % Value 2014-2018

Table 36 LBN Brand Shares of Dermatologicals: % Value 2015-2018

Table 37 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018

Table 38 Forecast Sales of Dermatologicals by Category: Value 2018-2023

Table 39 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Headlines

Prospects

Competing Population Trends Create Mixed Results for Digestive Remedies

Ageing Population and Lifestyle Trends Bolster Growth of Digestive Remedies

Increasing Number of Obese and Overweight Canadians Supports Growth

Competitive Landscape

Major Branded and Private Label Players Compete in Fragmented Landscape

Proactive Natural Health and Lifestyle Solutions Challenge OTC Products

Traditional Distribution Channels Expected To Remain Dominant

Category Data

Table 40 Sales of Digestive Remedies by Category: Value 2013-2018

Table 41 Sales of Digestive Remedies by Category: % Value Growth 2013-2018

Table 42 NBO Company Shares of Digestive Remedies: % Value 2014-2018

Table 43 LBN Brand Shares of Digestive Remedies: % Value 2015-2018

Table 44 Forecast Sales of Digestive Remedies by Category: Value 2018-2023

Table 45 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Eye-straining Digital Lifestyles Continue To Support Growth

Ageing Population Bolsters Demand

Rising Incidence of Allergies Boosts Demand for Allergy Eye Care

Competitive Landscape

Large Players Continue To Dominate Eye Care in Canada

Broad Range of Product Formats and Applications in Eye Care

Competition and Cobranding With Vitamins and Supplements

Category Data

Table 46 Sales of Eye Care by Category: Value 2013-2018

Table 47 Sales of Eye Care by Category: % Value Growth 2013-2018

Table 48 Sales of Standard Eye Care by Format: % Value 2013-2018

Table 49 Sales of Standard Eye Care by Positioning: % Value 2013-2018

Table 50 NBO Company Shares of Eye Care: % Value 2014-2018

Table 51 LBN Brand Shares of Eye Care: % Value 2015-2018

Table 52 Forecast Sales of Eye Care by Category: Value 2018-2023

Table 53 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Declining Number of Smokers Leads To Diminishing Consumer Base

E-cigarettes and Smoking Cessation Programmes Provide Challenges

Nrt Gum and Patches Maintain Positions As Dominant Formats

Competitive Landscape

Mcneil Consumer Healthcare Continues To Dominate Landscape

Private Label Remains Active in Nrt Smoking Cessation Aids

Drugstores/parapharmacies, Hypermarkets and Mass Merchandisers Lead Distribution

Category Indicators

Table 54 Number of Smokers by Gender 2013-2018

Category Data

Table 55 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018

Table 56 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018

Table 57 Sales of NRT Gum by Flavour: % Value 2013-2018

Table 58 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018

Table 59 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018

Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023

Table 61 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

Headlines

Prospects

Household Staples in Mature, Low Growth Category

Demographic and Lifestyle Trends Reduce Growth

Sticking Plasters/adhesive Bandages Continues As Best Performer

Competitive Landscape

Johnson & Johnson (canada) Maintains Leadership in 2018

Leader Also Leads Innovation in Wound Care

Private Label Competes Effectively With Lower Price Points

Category Data

Table 62 Sales of Wound Care by Category: Value 2013-2018

Table 63 Sales of Wound Care by Category: % Value Growth 2013-2018

Table 64 NBO Company Shares of Wound Care: % Value 2014-2018

Table 65 LBN Brand Shares of Wound Care: % Value 2015-2018

Table 66 Forecast Sales of Wound Care by Category: Value 2018-2023

Table 67 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Active Lifestyles and Fitness Trends Drive Growth of Sports Nutrition

Connected Consumers Create Knowledgeable, Informed Market

Sports Protein Powder Continues Its Dominance of Sports Nutrition

Competitive Landscape

Fragmented Competitive Landscape of Sports Nutrition

Sports Nutrition Expands Across Multiple Retail Channels But Non-grocery Specialists Dominate

Lifestyle Trends and Consumer Needs Fuel New Product Developments

Category Data

Table 68 Sales of Sports Nutrition by Category: Value 2013-2018

Table 69 Sales of Sports Nutrition by Category: % Value Growth 2013-2018

Table 70 NBO Company Shares of Sports Nutrition: % Value 2014-2018

Table 71 LBN Brand Shares of Sports Nutrition: % Value 2015-2018

Table 72 Forecast Sales of Sports Nutrition by Category: Value 2018-2023

Table 73 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Headlines

Prospects

Dietary Supplements Experiences Mix of Growth and Decline

Ageing Population and Lifestyles Drive Growth in Protein and Probiotics

Mixed Value Growth Prospects for Forecast Period

Competitive Landscape

Dietary Supplements Is Highly Fragmented and Competitive

Product Development Targets Convenience and Taste

Potential Change in Regulations for Dietary Supplements

Category Data

Table 74 Sales of Dietary Supplements by Category: Value 2013-2018

Table 75 Sales of Dietary Supplements by Category: % Value Growth 2013-2018

Table 76 Sales of Dietary Supplements by Positioning: % Value 2013-2018

Table 77 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018

Table 78 NBO Company Shares of Dietary Supplements: % Value 2014-2018

Table 79 LBN Brand Shares of Dietary Supplements: % Value 2015-2018

Table 80 Forecast Sales of Dietary Supplements by Category: Value 2018-2023

Table 81 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Headlines

Prospects

Mature Category With Pockets of Growth

Ageing Population and Women Are the Key Drivers

Greater Product Variety and Segmentation in Multivitamins

Competitive Landscape

Wyeth Consumer Healthcare Retains Leadership of Vitamins

Private Label Provides Fierce Competition in Vitamins

Internet Retailing Presents Opportunities and Challenges

Category Data

Table 82 Sales of Vitamins by Category: Value 2013-2018

Table 83 Sales of Vitamins by Category: % Value Growth 2013-2018

Table 84 Sales of Multivitamins by Positioning: % Value 2013-2018

Table 85 NBO Company Shares of Vitamins: % Value 2014-2018

Table 86 LBN Brand Shares of Vitamins: % Value 2015-2018

Table 87 Forecast Sales of Vitamins by Category: Value 2018-2023

Table 88 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Headlines

Prospects

Ageing Population Continues To Drive Supplement Nutrition Drinks

Increasing Obesity Fails To Drive Growth in Weight Management and Wellbeing

Connected Consumers Taking Control of Health and Wellbeing

Competitive Landscape

Abbott Laboratories Continues To Lead Sales in Canada

Brands Dominate Competitive Landscape

Weight Loss Supplements Faces Headwinds

Category Data

Table 89 Sales of Weight Management and Wellbeing by Category: Value 2013-2018

Table 90 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018

Table 91 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018

Table 92 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018

Table 93 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023

Table 94 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Headlines

Prospects

Herbal/traditional Products Continue To Grow in Popularity

Natural Health Trend Drives Demand for Herbal/traditional Products

Immigration Adds To Demand for Herbal/traditional Products

Competitive Landscape

Cadbury Adams Canada Retains Leadership in 2018

Consumer Packaged Goods Companies Compete in Herbal/traditional Products

Proposed Changes To Natural Health Product Regulations May Challenge Small Players

Category Data

Table 95 Sales of Herbal/Traditional Products by Category: Value 2013-2018

Table 96 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018

Table 97 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

Table 98 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

Table 99 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023

Table 100 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

Headlines

Prospects

Unfavourable Demographic Trends Continue To Inhibit Category Potential

Paediatric Vitamins and Dietary Supplements Benefit From the Health and Wellness Trend

Competitive Landscape

Well-known Brand Names Lead Paediatric Consumer Health Sales

Manufacturers Focus on Child-friendly Flavours and Formats

Category Data

Table 101 Sales of Paediatric Consumer Health by Category: Value 2013-2018

Table 102 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018

Table 103 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018

Table 104 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018

Table 105 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018

Table 106 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023

Table 107 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023