Consumer Health in Poland

CONSUMER HEALTH IN POLAND

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Good Economic Situation, Flu Epidemic and Growing Trend Towards Self-care Support Sales

Customers Do Not Distinguish Between OTC Medicines and Dietary Supplements; They Look for Rapid Results

Category Is Very Fragmented and Balanced Between Domestic and International Players

Chemists/pharmacies Remains the Biggest Distribution Channel

Consumer Health in Poland Has A Positive Outlook Over the Medium Term

Market Indicators

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 2 Life Expectancy at Birth 2013-2018

Market Data

Table 3 Sales of Consumer Health by Category: Value 2013-2018

Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 7 Distribution of Consumer Health by Format: % Value 2013-2018

Table 8 Distribution of Consumer Health by Format and Category: % Value 2018

Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Summary 1 OTC: Switches

Sources

Summary 2 Research Sources

Headlines

Prospects

Poles Are Looking for Quick Solutions To Relieve Pain

Advertising Remains the Strongest Stimulus for Growth

Regulatory Risk and Growing Consumer Awareness Are Potentially the Greatest Threats To Further Growth

Competitive Landscape

US Pharmacia Remains Category Leader

Little Innovation But Plenty of Advertising

Analgesics Is Relatively Concentrated and Based on Various Distribution Channels

Category Data

Table 11 Sales of Analgesics by Category: Value 2013-2018

Table 12 Sales of Analgesics by Category: % Value Growth 2013-2018

Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018

Table 14 NBO Company Shares of Analgesics: % Value 2014-2018

Table 15 LBN Brand Shares of Analgesics: % Value 2015-2018

Table 16 Forecast Sales of Analgesics by Category: Value 2018-2023

Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Headlines

Prospects

the Number of People Suffering From Sleep Disorders Is Constantly Increasing

Modern Lifestyle Is One of the Major Factors Behind the Increase in the Number of People With Sleep Disorders

An Ageing Society and the Constant Presence of Electronic Devices To Drive Demand

Competitive Landscape

Sleep Aids Is Led by GlaxoSmithKline Consumer Healthcare

International Brands Dominate Sales of Sleep Aids

Competition From Dietary Supplements and Herbal Products Is A Threat

Category Data

Table 18 Sales of Sleep Aids: Value 2013-2018

Table 19 Sales of Sleep Aids: % Value Growth 2013-2018

Table 20 NBO Company Shares of Sleep Aids: % Value 2014-2018

Table 21 LBN Brand Shares of Sleep Aids: % Value 2015-2018

Table 22 Forecast Sales of Sleep Aids: Value 2018-2023

Table 23 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Headlines

Prospects

the Cold End To Winter and the Low Popularity of Vaccinations Result in A Record Number of Flu Cases

Advertisements Encourage Self-treatment

Government Reimbursement of Influenza Vaccination May Limit Further Increases

Competitive Landscape

GlaxoSmithKline Consumer Healthcare Continues To Lead

Efficient Advertising Is Still the Key

Specialisation and A Variety of Applications Desired by the Consumer

Category Data

Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018

Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018

Table 26 Sales of Decongestants by Category: Value 2013-2018

Table 27 Sales of Decongestants by Category: % Value Growth 2013-2018

Table 28 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018

Table 29 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018

Table 30 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023

Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Sales Are Driven by A Growing Number of Allergy Sufferers

Consumers Are Looking for High-quality and Trusted Products

Demand for Dermocosmetics With Pro-health and Functional Properties Is Growing

Competitive Landscape

Johnson & Johnson Poland Maintains Its Leadership of Dermatologicals, Followed Closely by GlaxoSmithKline Consumer Healthcare

Category Is Fragmented As Players Dominate Their Respective Areas

Forecasts Are Positive, But Growth Potential Is Limited

Category Data

Table 32 Sales of Dermatologicals by Category: Value 2013-2018

Table 33 Sales of Dermatologicals by Category: % Value Growth 2013-2018

Table 34 NBO Company Shares of Dermatologicals: % Value 2014-2018

Table 35 LBN Brand Shares of Dermatologicals: % Value 2015-2018

Table 36 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018

Table 37 Forecast Sales of Dermatologicals by Category: Value 2018-2023

Table 38 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Headlines

Prospects

Hectic Lifestyles and Disregarding Gastric Problems Drive Sales

Ageing Society and Frequent Trips Are Conducive To Digestion Problems

Customers Tend To Treat OTC Digestive Remedies in the Same Way As Supplements and Herbs

Competitive Landscape

Bayer Remains Category Leader

Category Is Still Relatively Fragmented and Dominated by Foreign Players

Wide Distribution and Application Formats Are A Must

Category Data

Table 39 Sales of Digestive Remedies by Category: Value 2013-2018

Table 40 Sales of Digestive Remedies by Category: % Value Growth 2013-2018

Table 41 NBO Company Shares of Digestive Remedies: % Value 2014-2018

Table 42 LBN Brand Shares of Digestive Remedies: % Value 2015-2018

Table 43 Forecast Sales of Digestive Remedies by Category: Value 2018-2023

Table 44 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

the Number of Patients With Vision Problems Increases

Office Workers and Children Have An Increased Chance of Eye Problems

Almost All People Aged 40+ Have Presbyopia

Competitive Landscape

Polfa Warszawa Leads Eye Care

the Popularity of Contact Lenses Strengthens the Sale of Products Without Preservatives

the Growing Position of Supplements Creates Competition for Eye Care

Category Data

Table 45 Sales of Eye Care by Category: Value 2013-2018

Table 46 Sales of Eye Care by Category: % Value Growth 2013-2018

Table 47 Sales of Standard Eye Care by Format: % Value 2013-2018

Table 48 Sales of Standard Eye Care by Positioning: % Value 2013-2018

Table 49 NBO Company Shares of Eye Care: % Value 2014-2018

Table 50 LBN Brand Shares of Eye Care: % Value 2015-2018

Table 51 Forecast Sales of Eye Care by Category: Value 2018-2023

Table 52 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Healthy Lifestyle Trend and Increased Consumer Awareness Result in A Decrease in the Number of Smokers

Regulation and the Rising Prices of Cigarettes Encourage Quitting

Positive Short- and Medium-term Prospects for Nrt Smoking Cessation Aids

Competitive Landscape

Johnson & Johnson Poland Dominates

Nrt Gum Remains the Most Popular Type of Aid

E-cigarettes and Smokeless Cigarettes Are Strong Competitors

Category Indicators

Table 53 Number of Smokers by Gender 2013-2018

Category Data

Table 54 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018

Table 55 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018

Table 56 Sales of NRT Gum by Flavour: % Value 2013-2018

Table 57 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018

Table 58 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018

Table 59 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023

Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

Headlines

Prospects

Wound Care in Poland Records Healthy Growth in 2018

Active Lifestyle Trend Supports Category Growth

Stable But Quite Slow Growth Predicted Due To the Relative Maturity of the Category

Competitive Landscape

3m Poland Continues Its Domination

Private Label Increasing Its Presence Within Wound Care

Specialisation and An Innovative Approach Are Desired

Category Data

Table 61 Sales of Wound Care by Category: Value 2013-2018

Table 62 Sales of Wound Care by Category: % Value Growth 2013-2018

Table 63 NBO Company Shares of Wound Care: % Value 2014-2018

Table 64 LBN Brand Shares of Wound Care: % Value 2015-2018

Table 65 Forecast Sales of Wound Care by Category: Value 2018-2023

Table 66 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Headlines

Prospects

the Global Trend Towards Being Fit Drives Sales of Sports Nutrition in Poland

the Product Offer and Range Continue To Grow

Prospects for Sports Nutrition Are Bright

Competitive Landscape

Olimp Laboratories Is the Clear Leader Within Sports Nutrition

Domestic Players Dominate

Distribution Base on Bricks-and-mortar Shops and Fitness Clubs, But Internet Retailing Is the Fastest Growing

Category Data

Table 67 Sales of Sports Nutrition by Category: Value 2013-2018

Table 68 Sales of Sports Nutrition by Category: % Value Growth 2013-2018

Table 69 NBO Company Shares of Sports Nutrition: % Value 2014-2018

Table 70 LBN Brand Shares of Sports Nutrition: % Value 2015-2018

Table 71 Forecast Sales of Sports Nutrition by Category: Value 2018-2023

Table 72 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Headlines

Prospects

Industry Needs Regulation

Associations Try To Overcome Bad Publicity

Ageing of the Population Fuels Demand for Specific Dietary Supplements

Competitive Landscape

Polski Lek Leads Dietary Supplements Due To the Iconic Plusssz Brand

Producers Keep Investing in Advertising

Category Data

Table 73 Sales of Dietary Supplements by Category: Value 2013-2018

Table 74 Sales of Dietary Supplements by Category: % Value Growth 2013-2018

Table 75 Sales of Dietary Supplements by Positioning: % Value 2013-2018

Table 76 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018

Table 77 NBO Company Shares of Dietary Supplements: % Value 2014-2018

Table 78 LBN Brand Shares of Dietary Supplements: % Value 2015-2018

Table 79 Forecast Sales of Dietary Supplements by Category: Value 2018-2023

Table 80 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Headlines

Prospects

Changing Lifestyles Create Demand

Vitamins Will Have To Compete With Fortified/functional Food and Beverages

E-pharmacies Are A Fertile Ground for Vitamins

Competitive Landscape

Plusssz Sets the Tone for Multivitamins

Positioning Is Key To the Heart of A Polish Consumer

Split in the Approach of Private Label Depending on the Channel

Category Data

Table 81 Sales of Vitamins by Category: Value 2013-2018

Table 82 Sales of Vitamins by Category: % Value Growth 2013-2018

Table 83 Sales of Multivitamins by Positioning: % Value 2013-2018

Table 84 NBO Company Shares of Vitamins: % Value 2014-2018

Table 85 LBN Brand Shares of Vitamins: % Value 2015-2018

Table 86 Forecast Sales of Vitamins by Category: Value 2018-2023

Table 87 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Headlines

Prospects

the Number of Overweight People in Poland Continues To Grow

the Pressure To Be Fit Drives Sales

Social Awareness Regarding the Consequences of Obesity Is Growing

Competitive Landscape

Naturhouse Continues To Lead

Fast and Visible Results Are in Demand

Trend Towards A Healthy Lifestyle Also Supports Alternative Ways of Losing Weight

Category Data

Table 88 Sales of Weight Management and Wellbeing by Category: Value 2013-2018

Table 89 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018

Table 90 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018

Table 91 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018

Table 92 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023

Table 93 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Headlines

Prospects

Number of Consumers Interested in Traditional Medicine Is Growing

Herbal/traditional Products Are Often Used As An Aid To Regular Therapy

Safety Is A Big Advantage, But the Effectiveness of Herbal/traditional Products Raises Doubts

Competitive Landscape

Aflofarm Farmacja Polska Maintains Its Leading Position

Herbal/traditional Products Is Very Fragmented and Split Between Domestic and Global Companies

Advertising Is the Key To Driving Sales Growth

Category Data

Table 94 Sales of Herbal/Traditional Products by Category: Value 2013-2018

Table 95 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018

Table 96 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

Table 97 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

Table 98 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023

Table 99 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

Headlines

Prospects

Mixed Picture Regarding the Birth Rate

the Increase in the Level of Affluence and Consumer Optimism Drive Sales

Growing Awareness of the Difference Between Medicines for Adults and for Children

Competitive Landscape

Johnson & Johnson Poland Leads Paediatric Consumer Health

the Category Is Largely Controlled by International Players

Application Form and Safety Are Key

Category Data

Table 100 Sales of Paediatric Consumer Health by Category: Value 2013-2018

Table 101 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018

Table 102 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018

Table 103 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018

Table 104 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018

Table 105 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023

Table 106 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023