Consumer Health in Taiwan

CONSUMER HEALTH IN TAIWAN

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Pending OTC Switches Remain in the Pipeline Due To Medical Community Opposition

Sales Growth Boosted by Increasingly Busy Lifestyles Among Urban Consumers

Leading Brands Face Competition From Private Labels of Drugstores/parapharmacies

Health and Beauty Specialist Retailers Dominant in the Distribution of Consumer Health

Rising Interest in Self-medication To Support Sales Growth in Consumer Health

Market Indicators

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 2 Life Expectancy at Birth 2013-2018

Market Data

Table 3 Sales of Consumer Health by Category: Value 2013-2018

Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

Table 8 Distribution of Consumer Health by Format: % Value 2013-2018

Table 9 Distribution of Consumer Health by Format and Category: % Value 2018

Table 10 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Sources

Summary 1 Research Sources

Headlines

Prospects

Sales Growth in Analgesics Slowing Down As These Products Are Seen As Unhealthy

Topical Analgesics Set To Remain the Dominant Analgesics Category

Acetaminophen Remains the Most Popular Category of Systemic Analgesics

Competitive Landscape

Leading Player GlaxoSmithKline Remains Well Out in Front

Topical Analgesics/anaesthetic Brands Round Out the Top Five Names in Analgesics

Advertising Campaigns Featuring Doctors Remain A Popular Form of Marketing

Category Data

Table 12 Sales of Analgesics by Category: Value 2013-2018

Table 13 Sales of Analgesics by Category: % Value Growth 2013-2018

Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018

Table 15 NBO Company Shares of Analgesics: % Value 2014-2018

Table 16 LBN Brand Shares of Analgesics: % Value 2015-2018

Table 17 Forecast Sales of Analgesics by Category: Value 2018-2023

Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Prospects

Headlines

Prospects

the Rising Prevalence of Allergies To Support Growth, With Rx-otc Switches Pending

More Intense Pressure To Perform at Work Set To Support Growth in Sales

Slower Growth Set To Flow From the Rising Preference for Preventative Healthcare

Competitive Landscape

Intense Competition Continues To Define Combination Products

Asian Brands Remain Among the Most Popular Names in Cough Remedies

Leading Players Continue To Invest Heavily in Social Media Marketing

Category Data

Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018

Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018

Table 21 Sales of Decongestants by Category: Value 2013-2018

Table 22 Sales of Decongestants by Category: % Value Growth 2013-2018

Table 23 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018

Table 24 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018

Table 25 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023

Table 26 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Sales of Dermatologicals Set To Continue Being Supported by Prevalent Skin Problems

Topical Antifungals and Medicated Shampoos To Remain the Most Dynamic Categories

Holistic and Preventative Approach To Skin Health To Suppress Growth Rates

Competitive Landscape

International Brands Lead Sales in Medicated Shampoos and Topical Antifungals

Leading Companies and Brands Maintain Strong Advantages Over Smaller Rivals

Pending Regulatory Changes To Alter the Competitive Landscape in Topical Antifungals

Category Data

Table 27 Sales of Dermatologicals by Category: Value 2013-2018

Table 28 Sales of Dermatologicals by Category: % Value Growth 2013-2018

Table 29 NBO Company Shares of Dermatologicals: % Value 2014-2018

Table 30 LBN Brand Shares of Dermatologicals: % Value 2015-2018

Table 31 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018

Table 32 Forecast Sales of Dermatologicals by Category: Value 2018-2023

Table 33 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Headlines

Prospects

Lifestyle Trends Set To Continue Supporting Sales Growth in Digestive Remedies

Widespread Concerns Over Food Safety Likely To Place Limits on Growth Potential

Pending Rx-otc Switches Have the Potential To Strongly Support Sales Growth

Competitive Landscape

Wakamoto Pharmaceutical Co Remains in the Leading Position

Major Global Brands Continue To Present Challenges To Strong Asian Players

Wakamoto Turns To Social Media To Promote Its Digestive Enzymes

Category Data

Table 34 Sales of Digestive Remedies by Category: Value 2013-2018

Table 35 Sales of Digestive Remedies by Category: % Value Growth 2013-2018

Table 36 NBO Company Shares of Digestive Remedies: % Value 2014-2018

Table 37 LBN Brand Shares of Digestive Remedies: % Value 2015-2018

Table 38 Forecast Sales of Digestive Remedies by Category: Value 2018-2023

Table 39 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Demand for Eye Care To Continue Being Supported by Increased Screen Time

Eye Care Set for Slower Growth Due To Rising Preference for Preventative Approach

the Pending OTC Switch for Ketotifen Has the Potential To Shake Up Allergy Eye Care

Competitive Landscape

Mentholatum and Its Brand Rohto Continue To Lead Sales in Eye Care

International Players Take Advantage of Diverse Product Portfolios To Remain on Top

Social Media Campaigns Increasingly Employed To Boost Awareness of Eye Care

Category Data

Table 40 Sales of Eye Care by Category: Value 2013-2018

Table 41 Sales of Eye Care by Category: % Value Growth 2013-2018

Table 42 Sales of Standard Eye Care by Format: % Value 2013-2018

Table 43 Sales of Standard Eye Care by Positioning: % Value 2013-2018

Table 44 NBO Company Shares of Eye Care: % Value 2014-2018

Table 45 LBN Brand Shares of Eye Care: % Value 2015-2018

Table 46 Forecast Sales of Eye Care by Category: Value 2018-2023

Table 47 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Progressive Anti-smoking Laws To Continue Pushing Long-term Smokers To Quit

Slumping Sales As Fewer People Are Smoking, While Fewer Smokers Want To Quit

Subsidised Nrt Smoking Cessation Aids Offered Through Institutional Channels To Continue Harming OTC Sales

Competitive Landscape

Johnson & Johnson Maintains Its Leading Position

Competition Remains Limited As Just Three Players Are Present

Falling Smoking Prevalence and Subsidised Nrt Likely To Discourage New Entrants

Category Indicators

Table 48 Number of Smokers by Gender 2013-2018

Category Data

Table 49 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018

Table 50 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018

Table 51 Sales of NRT Gum by Flavour: % Value 2013-2018

Table 52 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018

Table 53 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018

Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023

Table 55 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

Headlines

Prospects

Moderately Positive Growth Expected in Wound Care Over the Forecast Period

More Active Lifestyles Continue To Support Rising Demand for Wound Care

Slower Growth Set To Be Due People Paying Less Attention To Minor Injuries

Competitive Landscape

3m Is the Only Major Branded Player in Wound Care

Private Label Set To Continue Benefiting From Strong Preference for Low-priced Items

More Sophisticated Products Set To Support Private Label's Challenge To 3m

Category Data

Table 56 Sales of Wound Care by Category: Value 2013-2018

Table 57 Sales of Wound Care by Category: % Value Growth 2013-2018

Table 58 NBO Company Shares of Wound Care: % Value 2014-2018

Table 59 LBN Brand Shares of Wound Care: % Value 2015-2018

Table 60 Forecast Sales of Wound Care by Category: Value 2018-2023

Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Sport and Fitness Trends Support Rising Demand for Sports Nutrition Products

Online Channels Including Social Media Increasingly Used To Market Sports Nutrition

Product Packaging Becomes More Convenient for Busy Lifestyles

Competitive Landscape

Abbott Laboratories Maintains Its Leading Position Despite Losing Value Share

International Brands Remain Dominant Due To Strong Advantages

the Shift Towards Online Sales Erodes the Positions of the Category Leaders

Category Data

Table 62 Sales of Sports Nutrition by Category: Value 2013-2018

Table 63 Sales of Sports Nutrition by Category: % Value Growth 2013-2018

Table 64 NBO Company Shares of Sports Nutrition: % Value 2014-2018

Table 65 LBN Brand Shares of Sports Nutrition: % Value 2015-2018

Table 66 Forecast Sales of Sports Nutrition by Category: Value 2018-2023

Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Headlines

Prospects

Prevailing Health Trends Likely To Influence Growth Rates in Dietary Supplements

Population Ageing Set To Remain An Important Driver of Growth

the Increasing Importance of Beauty Trends To Boost Growth Rates

Competitive Landscape

Amway Remains the Leading Player

Innovation Set To Remain at the Forefront of Brand Strategies

Direct Selling Remains An Important Distribution Channel for Dietary Supplements

Category Data

Table 68 Sales of Dietary Supplements by Category: Value 2013-2018

Table 69 Sales of Dietary Supplements by Category: % Value Growth 2013-2018

Table 70 Sales of Dietary Supplements by Positioning: % Value 2013-2018

Table 71 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018

Table 72 NBO Company Shares of Dietary Supplements: % Value 2014-2018

Table 73 LBN Brand Shares of Dietary Supplements: % Value 2015-2018

Table 74 Forecast Sales of Dietary Supplements by Category: Value 2018-2023

Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Headlines

Prospects

Multivitamins Set To Remain Dominant by Registering the Strongest Growth Rates

Increasingly Hectic Lifestyles Set To Support Rising Demand for Vitamins

Brand Strategies To Remain Based on Age Segmentation

Competitive Landscape

Pfizer Maintains Its Leading Position by Offering Multiple Brands

Direct Selling Companies Continue To Influence Sales of Vitamins

Dominance of International Players Unlikely To Wane Considerably

Category Data

Table 76 Sales of Vitamins by Category: Value 2013-2018

Table 77 Sales of Vitamins by Category: % Value Growth 2013-2018

Table 78 Sales of Multivitamins by Positioning: % Value 2013-2018

Table 79 NBO Company Shares of Vitamins: % Value 2014-2018

Table 80 LBN Brand Shares of Vitamins: % Value 2015-2018

Table 81 Forecast Sales of Vitamins by Category: Value 2018-2023

Table 82 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Headlines

Prospects

Considerably Slower Growth Expected Over the Forecast Period

General Trends in Weight Loss To Continue Influencing Sales Trends

Rising Social Media Usage Promotes Healthier Lifestyle Trends

Competitive Landscape

Herbalife Leads the Category Despite Losing Value Share

Direct Selling Still the Category's Leading Distribution Channel

Local Players Present Mainly in Slimming Teas and Weight Loss Supplements

Category Data

Table 83 Sales of Weight Management and Wellbeing by Category: Value 2013-2018

Table 84 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018

Table 85 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018

Table 86 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018

Table 87 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023

Table 88 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Headlines

Prospects

Preference for Natural, Holistic Healthcare To Support Sales

Slower Growth Expected As the Consumer Base Continues To Contract

Widening Product Ranges Catering To Diverse Needs Important for Boosting Growth

Competitive Landscape

Sanyo Pharmaceutical Co Is Still the Strong Leader

Innovative New Launches Among the Most Popular Products

Local Players Set To Remain Dominant

Category Data

Table 89 Sales of Herbal/Traditional Products by Category: Value 2013-2018

Table 90 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018

Table 91 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

Table 92 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

Table 93 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023

Table 94 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

Headlines

Prospects

Limited Product Ranges To Continue Placing Limits on Sales

Paediatric Vitamins and Dietary Supplements To Remain Dominant

the Cautious Approach of Parents To Children's Health Remains A Barrier To Growth

Competitive Landscape

the Strength of the Leading Multivitamins Brand Centrum Places Pfizer on Top

Paediatric Cough/cold Remedies Remains Highly Consolidated As Three Players Lead

New Entrants Unlikely To Be Seen During the Forecast Period

Category Data

Table 95 Sales of Paediatric Consumer Health by Category: Value 2013-2018

Table 96 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018

Table 97 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018

Table 98 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018

Table 99 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018

Table 100 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023

Table 101 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023