Consumer Health in Sweden

CONSUMER HEALTH IN SWEDEN

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Technology Changes Consumer Behaviour in Sweden

Changing Consumer Preference Affects Developments in Consumer Health

Broadening Profiles and Multichannel Penetration Will Increase the Competition

Pharmacies Are Evolving in the Era of Internet Retailing

Sports Nutrition Will Sprint Ahead in Consumer Health

Market Indicators

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 2 Life Expectancy at Birth 2013-2018

Market Data

Table 3 Sales of Consumer Health by Category: Value 2013-2018

Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

Table 8 Distribution of Consumer Health by Format: % Value 2013-2018

Table 9 Distribution of Consumer Health by Format and Category: % Value 2018

Table 10 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Definitions

Sources

Summary 1 Research Sources

Headlines

Prospects

the Ban on Acetaminophen Tablets in Grocery Retailers

A Decline Is Seen by Topical Analgesics/anaesthetic

Swedes Tend Not To Purchase Generics

Competitive Landscape

Brand Loyalty Determines Value Shares

Protection in the Coming Price War in Analgesics

Internet Retailing Could Be Next To See Regulatory Limits on Sales

Category Data

Table 12 Sales of Analgesics by Category: Value 2013-2018

Table 13 Sales of Analgesics by Category: % Value Growth 2013-2018

Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018

Table 15 NBO Company Shares of Analgesics: % Value 2014-2018

Table 16 LBN Brand Shares of Analgesics: % Value 2015-2018

Table 17 Forecast Sales of Analgesics by Category: Value 2018-2023

Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Headlines

Prospects

New Products Are Used As Sedatives, With No Side-effects

Increased Pressure Amongst Adolescents Could Stimulate Growth in Sleep Aids

Herbal/traditional Medication Dominates Sleep Aids in Sweden

Competitive Landscape

New Competitors Shake Up the Positions and Expand in Sleep Aids

Growth in Rx Sleep Aids Could Hamper the Growth of OTC Sleep Aids

Herbal/traditional Classification Limits Channel Competition

Category Data

Table 19 Sales of Sleep Aids: Value 2013-2018

Table 20 Sales of Sleep Aids: % Value Growth 2013-2018

Table 21 NBO Company Shares of Sleep Aids: % Value 2014-2018

Table 22 LBN Brand Shares of Sleep Aids: % Value 2015-2018

Table 23 Forecast Sales of Sleep Aids: Value 2018-2023

Table 24 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Headlines

Prospects

the Severe Influenza and Pollen Season Sustain Growth

Growth in Cold Treatments Due To the Severe Influenza Season

Cough Remedies Is on the Decline

Competitive Landscape

Strong Competition To Remedy Swedes' Sore Throats

Consumer Behaviour Hampers Growth in Internet Retailing

Recognisable Products on the Rise As Swedes Turn To the Internet

Category Data

Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018

Table 26 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018

Table 27 Sales of Decongestants by Category: Value 2013-2018

Table 28 Sales of Decongestants by Category: % Value Growth 2013-2018

Table 29 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018

Table 30 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018

Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023

Table 32 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Discomfort for Increasingly Sporty Swedes

Premiumisation Turns Swedish Parents From Pharmacy Counters Towards Nature

Increasing Eczema Problems for Young Children Impacts Antipruritics

Competitive Landscape

Slow Innovation Leads To Stagnation and Increases Brand Importance

Increasing Dynamism and the Broadening of Skin Care Products

Changing Consumer Behaviour Will Influence the Growth of Dermatologicals

Category Data

Table 33 Sales of Dermatologicals by Category: Value 2013-2018

Table 34 Sales of Dermatologicals by Category: % Value Growth 2013-2018

Table 35 NBO Company Shares of Dermatologicals: % Value 2014-2018

Table 36 LBN Brand Shares of Dermatologicals: % Value 2015-2018

Table 37 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018

Table 38 Forecast Sales of Dermatologicals by Category: Value 2018-2023

Table 39 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Headlines

Prospects

Younger Women Do Not Take Digestive Issues Seriously

Extreme Temperatures Aid Sales of Some Diarrhoeal Remedies

Digestive Remedies To See Competition From Outside the Category

Competitive Landscape

Segmentation in Digestive Remedies

Digestive Remedies Loses Out To Probiotics

Combatting False Medication With A New Packaging Requirement

Category Data

Table 40 Sales of Digestive Remedies by Category: Value 2013-2018

Table 41 Sales of Digestive Remedies by Category: % Value Growth 2013-2018

Table 42 NBO Company Shares of Digestive Remedies: % Value 2014-2018

Table 43 LBN Brand Shares of Digestive Remedies: % Value 2015-2018

Table 44 Forecast Sales of Digestive Remedies by Category: Value 2018-2023

Table 45 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

the Severe Pollen Season Drives Growth in Allergy Eye Care

Dry Eye Formulations Are Key To Growth in Eye Care

New Dry Eye Treatments Could Lower the Growth in Eye Care

Competitive Landscape

Internet Retailing Increases the Competition in Standard Eye Care

Stagnant Competition in Allergy Eye Care

Opticians Could Increase the Channel Competition in Dry Eye Treatments

Category Data

Table 46 Sales of Eye Care by Category: Value 2013-2018

Table 47 Sales of Eye Care by Category: % Value Growth 2013-2018

Table 48 Sales of Standard Eye Care by Format: % Value 2013-2018

Table 49 Sales of Standard Eye Care by Positioning: % Value 2013-2018

Table 50 NBO Company Shares of Eye Care: % Value 2014-2018

Table 51 LBN Brand Shares of Eye Care: % Value 2015-2018

Table 52 Forecast Sales of Eye Care by Category: Value 2018-2023

Table 53 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Social Acceptance and the Health Trend Drive Growth

the Popularity of Mouth Powder Products

the Uncertain Effect of Vaping on Nrt Smoking Cessation Aids

Competitive Landscape

Innovative Company To Fight for An Increasing Share

Internet Retailing Causes Disruption in Nrt Smoking Cessation Aids

Increased Out of Category Competition To Shake Up Nrt Smoking Cessation Aids

Category Indicators

Table 54 Number of Smokers by Gender 2013-2018

Category Data

Table 55 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018

Table 56 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018

Table 57 Sales of NRT Gum by Flavour: % Value 2013-2018

Table 58 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018

Table 59 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018

Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023

Table 61 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

Headlines

Prospects

Outdoor Activities and Premiumisation Increase Growth in 2018

the Health Trend Increases Sales of Blister Plasters

Wound Care Has Matured and Is Projected To See Slowing Growth

Competitive Landscape

Orkla Care Strengthens Its Grip on Wound Care

Private Label Lines Challenge, But Only One Truly Competes

Internet Retailing Could Open Up Wound Care

Category Data

Table 62 Sales of Wound Care by Category: Value 2013-2018

Table 63 Sales of Wound Care by Category: % Value Growth 2013-2018

Table 64 NBO Company Shares of Wound Care: % Value 2014-2018

Table 65 LBN Brand Shares of Wound Care: % Value 2015-2018

Table 66 Forecast Sales of Wound Care by Category: Value 2018-2023

Table 67 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Headlines

Prospects

the Normalisation of Sports Nutrition Offers New Opportunities

Increased Sports Angle Blurs the Line Between Snack Bars and Sports Nutrition Bars

the Future for Sports Non-protein Products in Sports Nutrition

Competitive Landscape

Orkla Acquires Scandinavia's Largest Internet Retailer of Sports Nutrition

New Competitive Landscape in Sports Nutrition

the Normalisation of Sports Nutrition Offers Opportunities for Grocery Retailers

Category Data

Table 68 Sales of Sports Nutrition by Category: Value 2013-2018

Table 69 Sales of Sports Nutrition by Category: % Value Growth 2013-2018

Table 70 NBO Company Shares of Sports Nutrition: % Value 2014-2018

Table 71 LBN Brand Shares of Sports Nutrition: % Value 2015-2018

Table 72 Forecast Sales of Sports Nutrition by Category: Value 2018-2023

Table 73 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Headlines

Prospects

Increased Interest in Certified Vegan Products

the Sustained Sports Trend Supports Strong Sales of Mineral Supplements

Sales of Joint Health Dietary Supplements Increase Along With the Ageing Population

Competitive Landscape

the Landscape Is Changing in Dietary Supplements

Holland & Barrett Expands and Is Set To Conquer

Internet Retailing Increases the Opportunities for Dietary Supplements

Category Data

Table 74 Sales of Dietary Supplements by Category: Value 2013-2018

Table 75 Sales of Dietary Supplements by Category: % Value Growth 2013-2018

Table 76 Sales of Dietary Supplements by Positioning: % Value 2013-2018

Table 77 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018

Table 78 NBO Company Shares of Dietary Supplements: % Value 2014-2018

Table 79 LBN Brand Shares of Dietary Supplements: % Value 2015-2018

Table 80 Forecast Sales of Dietary Supplements by Category: Value 2018-2023

Table 81 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Headlines

Prospects

Clouds on the Horizon for the "sun Vitamin" Craze

Potential Limits on Maximum Dosages To Curb Swedes' Consumption of Vitamins

Competitive Landscape

Brand Balance and Potential for Growth

Price Pressure From Two Fronts

Retail Channels Create Natural Differentiation in Vitamins

Category Data

Table 82 Sales of Vitamins by Category: Value 2013-2018

Table 83 Sales of Vitamins by Category: % Value Growth 2013-2018

Table 84 Sales of Multivitamins by Positioning: % Value 2013-2018

Table 85 NBO Company Shares of Vitamins: % Value 2014-2018

Table 86 LBN Brand Shares of Vitamins: % Value 2015-2018

Table 87 Forecast Sales of Vitamins by Category: Value 2018-2023

Table 88 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Headlines

Prospects

the Health Trend Hampers Growth in Weight Management and Wellbeing

Sports Nutrition Outperforms Weight Management

the Ageing Population Ensures Growth in Supplement Nutrition Drinks

Competitive Landscape

Channel Competition Affects Brand Growth

Herbalife Continues To Grow

Expansion in Pharmacies Could Positively Affect Weight Management

Category Data

Table 89 Sales of Weight Management and Wellbeing by Category: Value 2013-2018

Table 90 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018

Table 91 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018

Table 92 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018

Table 93 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023

Table 94 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Headlines

Prospects

Harsh Legislation Puts A Lid on Brand Availability and Competition

Internet Retailing Could Increase the Availability of Herbal/traditional Remedies

Expansion of Herbal/traditional Sleep Aids Due To New Products

Competitive Landscape

Players in Medicated Confectionery Remain the Largest

the Effect of Holland and Barrett's Expansion

Brand Management As Internet Retailing Enters the Fray

Category Data

Table 95 Sales of Herbal/Traditional Products by Category: Value 2013-2018

Table 96 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018

Table 97 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

Table 98 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

Table 99 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023

Table 100 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

Headlines

Prospects

the Positioning of Paediatric Vitamins and Dietary Supplements Becomes Important

Vitamin D Recommendation for Children Sustains Sales

the Increasing Child Population and Changes in Parents' Consumption Patterns

Competitive Landscape

GlaxoSmithKline Consumer Healthcare Remains on Top

Internet Retailers Compete With Store-based Retailers

Increased Brand Innovation and Positioning Drive the Competition

Category Data

Table 101 Sales of Paediatric Consumer Health by Category: Value 2013-2018

Table 102 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018

Table 103 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018

Table 104 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018

Table 105 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018

Table 106 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023

Table 107 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023