Consumer Health in Malaysia

CONSUMER HEALTH IN MALAYSIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

External Environment Affects Performance of Consumer Health

Stronger Performance in Consumer Health

Large Number of Players in Competitive Landscape

A Mix of Both Online and Offline Channels

Positive Outlook for Consumer Health

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Market Indicators

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 2 Life Expectancy at Birth 2013-2018

Market Data

Table 3 Sales of Consumer Health by Category: Value 2013-2018

Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 7 Distribution of Consumer Health by Format: % Value 2013-2018

Table 8 Distribution of Consumer Health by Format and Category: % Value 2018

Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Headlines

Prospects

New Product Innovations

Changing Lifestyles Impact Demand

Strong Demand for Generic Brands

Competitive Landscape

GlaxoSmithKline Remains Highly Competitive

Strong Physical Distribution Network

Category Data

Table 11 Sales of Analgesics by Category: Value 2013-2018

Table 12 Sales of Analgesics by Category: % Value Growth 2013-2018

Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018

Table 14 NBO Company Shares of Analgesics: % Value 2014-2018

Table 15 LBN Brand Shares of Analgesics: % Value 2015-2018

Table 16 Forecast Sales of Analgesics by Category: Value 2018-2023

Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Prospects

Negligible Category

Headlines

Prospects

Deterioration in Air Quality

Herbal/traditional Ranges Remain Strong

Competition From Vitamins and Dietary Supplements

Competitive Landscape

Stronger Preference for Medicated Confectionery and Pharyngeal Preparations

Domination by Physical Distribution

Category Data

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018

Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018

Table 20 Sales of Decongestants by Category: Value 2013-2018

Table 21 Sales of Decongestants by Category: % Value Growth 2013-2018

Table 22 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018

Table 23 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018

Table 24 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023

Table 25 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Strong Demand for Nappy (diaper) Rash Treatments

Topical Germicidals/antiseptics Remain Popular

Competitive Landscape

Strong Sales Performance From International Players

Private Label Shows A Stronger Presence

Category Data

Table 26 Sales of Dermatologicals by Category: Value 2013-2018

Table 27 Sales of Dermatologicals by Category: % Value Growth 2013-2018

Table 28 NBO Company Shares of Dermatologicals: % Value 2014-2018

Table 29 LBN Brand Shares of Dermatologicals: % Value 2015-2018

Table 30 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018

Table 31 Forecast Sales of Dermatologicals by Category: Value 2018-2023

Table 32 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Headlines

Prospects

Stressful Lifestyles Impact Demand

Innovation in Product Formats and Features

Probiotics As Prevention Against Digestive Issues

Competitive Landscape

International Brands Dominate Sales

Online Retailing Shows Limited Presence

Category Data

Table 33 Sales of Digestive Remedies by Category: Value 2013-2018

Table 34 Sales of Digestive Remedies by Category: % Value Growth 2013-2018

Table 35 NBO Company Shares of Digestive Remedies: % Value 2014-2018

Table 36 LBN Brand Shares of Digestive Remedies: % Value 2015-2018

Table 37 Forecast Sales of Digestive Remedies by Category: Value 2018-2023

Table 38 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Continued Product Sophistication

Technological Advances Impact Demand

Competition From Eye Health Supplements

Competitive Landscape

Mix of Both International and Domestic Brands

Offline Retail Channels Dominate Distribution

Limited Private Label Ranges

Category Data

Table 39 Sales of Eye Care by Category: Value 2013-2018

Table 40 Sales of Eye Care by Category: % Value Growth 2013-2018

Table 41 Sales of Standard Eye Care by Format: % Value 2013-2018

Table 42 Sales of Standard Eye Care by Positioning: % Value 2013-2018

Table 43 NBO Company Shares of Eye Care: % Value 2014-2018

Table 44 LBN Brand Shares of Eye Care: % Value 2015-2018

Table 45 Forecast Sales of Eye Care by Category: Value 2018-2023

Table 46 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Rising Level of Health Awareness

Emergence of E-cigarettes and Vaping

Lozenges Are Favourite Format

Competitive Landscape

Johnson & Johnson Leads Sales

Chemists/pharmacies Channel Leads Distribution

Category Indicators

Table 47 Number of Smokers by Gender 2013-2018

Category Data

Table 48 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018

Table 49 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018

Table 50 Sales of NRT Gum by Flavour: % Value 2013-2018

Table 51 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018

Table 52 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018

Table 53 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023

Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

Headlines

Prospects

Higher Demand for Sticking Plasters/adhesive Bandages

New Product Innovation

Competitive Landscape

Hansaplast Continues With Product Innovation

Physical Distribution Channels

Private Label

Category Data

Table 55 Sales of Wound Care by Category: Value 2013-2018

Table 56 Sales of Wound Care by Category: % Value Growth 2013-2018

Table 57 NBO Company Shares of Wound Care: % Value 2014-2018

Table 58 LBN Brand Shares of Wound Care: % Value 2015-2018

Table 59 Forecast Sales of Wound Care by Category: Value 2018-2023

Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Active Lifestyles Spur Demand

Sports Protein Powder Remains the Biggest Category

Rapid New Product Launches

Competitive Landscape

General Nutrition Centers (gnc) Achieves Outstanding Sales

Internet Retailing Shows Rising Distribution Share

Category Data

Table 61 Sales of Sports Nutrition by Category: Value 2013-2018

Table 62 Sales of Sports Nutrition by Category: % Value Growth 2013-2018

Table 63 NBO Company Shares of Sports Nutrition: % Value 2014-2018

Table 64 LBN Brand Shares of Sports Nutrition: % Value 2015-2018

Table 65 Forecast Sales of Sports Nutrition by Category: Value 2018-2023

Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Headlines

Prospects

Health-conscious Malaysians Seek Preventive Measures

Booming Tonics With Beauty Positioning

Evolving Lifestyles Impact Choice of Dietary Supplements

Competitive Landscape

Direct Sellers Lead Performance

Improving Internet Retailing Share

Strong Price Competition

Category Data

Table 67 Sales of Dietary Supplements by Category: Value 2013-2018

Table 68 Sales of Dietary Supplements by Category: % Value Growth 2013-2018

Table 69 Sales of Dietary Supplements by Positioning: % Value 2013-2018

Table 70 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018

Table 71 NBO Company Shares of Dietary Supplements: % Value 2014-2018

Table 72 LBN Brand Shares of Dietary Supplements: % Value 2015-2018

Table 73 Forecast Sales of Dietary Supplements by Category: Value 2018-2023

Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Headlines

Prospects

Vitamin C Is Most Popular Option

Rising Health Awareness Stimulates Demand

Multivitamins As Convenient Format of Vitamins

Competitive Landscape

International Brands Lead Sales

Pharmacies and Beauty and Healthcare Specialists Lead Distribution

Emerging Private Label Ranges

Category Data

Table 75 Sales of Vitamins by Category: Value 2013-2018

Table 76 Sales of Vitamins by Category: % Value Growth 2013-2018

Table 77 Sales of Multivitamins by Positioning: % Value 2013-2018

Table 78 NBO Company Shares of Vitamins: % Value 2014-2018

Table 79 LBN Brand Shares of Vitamins: % Value 2015-2018

Table 80 Forecast Sales of Vitamins by Category: Value 2018-2023

Table 81 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Headlines

Prospects

Rising Popularity of Supplement Nutrition Drinks

Leading Healthier Lifestyles

Competitive Landscape

Direct Sellers Remain Highly Competitive

Large and Wide Distribution Networks

Aggressive Promotional Strategies Through Price Competition

Category Data

Table 82 Sales of Weight Management and Wellbeing by Category: Value 2013-2018

Table 83 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018

Table 84 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018

Table 85 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018

Table 86 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023

Table 87 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Headlines

Prospects

Cultural Background Boosts Demand for Herbal/traditional Products

Stronger Visibility of Herbal/traditional Vitamins and Dietary Supplements

Competitive Landscape

Brand's Achieves Excellent Sales Performance

Traditional Medicine Halls Lead Distribution Share

Category Data

Table 88 Sales of Herbal/Traditional Products by Category: Value 2013-2018

Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018

Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023

Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

Headlines

Prospects

Strong Demand for Paediatric Vitamins and Dietary Supplements

Character Licensing As Advertising Strategy

Competitive Landscape

GlaxoSmithKline Shows Strong Performance

Guardian Becomes Active With Private Label Range

Category Data

Table 94 Sales of Paediatric Consumer Health by Category: Value 2013-2018

Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018

Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018

Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018

Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018

Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023

Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023