Consumer Appliances in the Philippines

CONSUMER APPLIANCES IN THE PHILIPPINES

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Socioeconomic and Demographic Factors Support Growth of Consumer Appliances

Consumer Price Sensitivity Continues To Drive Categories With Affordable Options and Substitutes

Local Companies Characterise Small Appliances While Internationals Lead in Major Appliances

No Strong Growth for Internet Retailing Due To Consumer Buying Behaviour and Logistical Difficulties

Strong Growth Prospects for Consumer Appliances in the Forecast Period

Market Indicators

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018

Table 2 Replacement Cycles of Consumer Appliances by Category 2013-2018

Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023

Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

Market Data

Table 5 Sales of Consumer Appliances by Category: Volume 2013-2018

Table 6 Sales of Consumer Appliances by Category: Value 2013-2018

Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018

Table 8 Sales of Consumer Appliances by Category: % Value Growth 2013-2018

Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018

Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018

Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018

Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018

Table 13 Sales of Small Appliances by Category: Volume 2013-2018

Table 14 Sales of Small Appliances by Category: Value 2013-2018

Table 15 Sales of Small Appliances by Category: % Volume Growth 2013-2018

Table 16 Sales of Small Appliances by Category: % Value Growth 2013-2018

Table 17 NBO Company Shares of Major Appliances: % Volume 2014-2018

Table 18 LBN Brand Shares of Major Appliances: % Volume 2015-2018

Table 19 NBO Company Shares of Small Appliances: % Volume 2014-2018

Table 20 LBN Brand Shares of Small Appliances: % Volume 2015-2018

Table 21 Distribution of Major Appliances by Format: % Volume 2013-2018

Table 22 Distribution of Small Appliances by Format: % Volume 2013-2018

Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023

Table 24 Forecast Sales of Consumer Appliances by Category: Value 2018-2023

Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023

Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023

Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023

Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023

Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023

Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023

Table 31 Forecast Sales of Small Appliances by Category: Volume 2018-2023

Table 32 Forecast Sales of Small Appliances by Category: Value 2018-2023

Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023

Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Headlines

Prospects

Growth of Dishwashers Driven by Small and Affluent Households in Urban Areas

Rapid Growth of New Housing Developments Also Boosts Demand for Dishwashers

Freestanding Dishwashers Set To Generate Higher Growth

Competitive Landscape

Small Number of Players in Dishwashers

Category Leaders Benefit From Consumer Trust and Loyalty

Shares Fragment As Distribution Channels of Dishwashers Grow and Consumers Gain Access To A Wider Range of Products

Category Data

Table 35 Sales of Dishwashers by Category: Volume 2013-2018

Table 36 Sales of Dishwashers by Category: Value 2013-2018

Table 37 Sales of Dishwashers by Category: % Volume Growth 2013-2018

Table 38 Sales of Dishwashers by Category: % Value Growth 2013-2018

Table 39 Sales of Dishwashers by Format: % Volume 2013-2018

Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018

Table 41 NBO Company Shares of Dishwashers: % Volume 2014-2018

Table 42 LBN Brand Shares of Dishwashers: % Volume 2015-2018

Table 43 Distribution of Dishwashers by Format: % Volume 2013-2018

Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018

Table 45 Forecast Sales of Dishwashers by Category: Volume 2018-2023

Table 46 Forecast Sales of Dishwashers by Category: Value 2018-2023

Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023

Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023

Headlines

Prospects

Laundromats in Cities Stunt Growth of Automatic Washer Dryers

Strong Growth Prospects for Automatic Washing Machines

New Technical Developments Boost Prospects for Automatic Washing Machines

Competitive Landscape

Samsung Leads in Automatic Washer Dryers and Automatic Washing Machines

Samsung Set To Continue Expansion While Lg's Focus on Washer Dryers Limits Its Potential

Sharp and Panasonic Lead in Semi-automatic Washing Machines

Category Data

Table 49 Sales of Home Laundry Appliances by Category: Volume 2013-2018

Table 50 Sales of Home Laundry Appliances by Category: Value 2013-2018

Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2013-2018

Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2013-2018

Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2014-2018

Table 54 Sales of Automatic Washing Machines by Format: % Volume 2013-2018

Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2013-2018

Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2014-2018

Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2014-2018

Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2015-2018

Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2013-2018

Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2013-2018

Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2018-2023

Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2018-2023

Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023

Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Cookers Is the Strongest Performing Category

Wider Credit Options Set To Boost Category Growth

Growing Disposable Incomes Spur Growth of More Sophisticated Large Cooking Appliances

Competitive Landscape

High Quality Brands That Focus on Both Form and Function Increase Their Presence

Elba and La Germania Maintain Their Strength in Large Cooking Appliances

Consumers Seek Professional Recommendation Hampering Growth of Internet Retailing

Category Data

Table 65 Sales of Large Cooking Appliances by Category: Volume 2013-2018

Table 66 Sales of Large Cooking Appliances by Category: Value 2013-2018

Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018

Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018

Table 69 Sales of Built-in Hobs by Format: % Volume 2013-2018

Table 70 Sales of Ovens by Connected Appliances: % Volume 2014-2018

Table 71 NBO Company Shares of Large Cooking Appliances: % Volume 2014-2018

Table 72 LBN Brand Shares of Large Cooking Appliances: % Volume 2015-2018

Table 73 NBO Company Shares of Built-in Hobs: % Volume 2014-2018

Table 74 NBO Company Shares of Ovens: % Volume 2014-2018

Table 75 NBO Company Shares of Cooker Hoods: % Volume 2014-2018

Table 76 NBO Company Shares of Built-in Cooker Hoods: % Volume 2014-2018

Table 77 NBO Company Shares of Cookers: % Volume 2014-2018

Table 78 NBO Company Shares of Range Cookers: % Volume 2014-2018

Table 79 Distribution of Large Cooking Appliances by Format: % Volume 2013-2018

Table 80 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2013-2018

Table 81 Forecast Sales of Large Cooking Appliances by Category: Volume 2018-2023

Table 82 Forecast Sales of Large Cooking Appliances by Category: Value 2018-2023

Table 83 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023

Table 84 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Growth of Microwaves Is Boosted by the Lifestyle and Eating Habits of Filipinos

Microwaves Suit Small-apartment Living

Despite Rising Popularity Ongoing Low Household Penetration Likely

Competitive Landscape

Fragmented Category Led by Cya Industries

International Players Retain the Strongest Positions

Distribution Important, Especially for International Players

Category Data

Table 85 Sales of Microwaves by Category: Volume 2013-2018

Table 86 Sales of Microwaves by Category: Value 2013-2018

Table 87 Sales of Microwaves by Category: % Volume Growth 2013-2018

Table 88 Sales of Microwaves by Category: % Value Growth 2013-2018

Table 89 Sales of Microwaves by Connected Appliances: % Volume 2014-2018

Table 90 NBO Company Shares of Microwaves: % Volume 2014-2018

Table 91 LBN Brand Shares of Microwaves: % Volume 2015-2018

Table 92 Distribution of Microwaves by Format: % Volume 2013-2018

Table 93 Production, Imports and Exports of Microwaves: Total Volume 2013-2018

Table 94 Forecast Sales of Microwaves by Category: Volume 2018-2023

Table 95 Forecast Sales of Microwaves by Category: Value 2018-2023

Table 96 Forecast Sales of Microwaves by Category: % Volume Growth 2018-2023

Table 97 Forecast Sales of Microwaves by Category: % Value Growth 2018-2023

Headlines

Prospects

Strong Growth Prospects for Fridge Freezers

Built-in Models Are Unlikely To Take Off in the Forecast Period

Companies Need To Take the Lead on Sustainable Development

Competitive Landscape

Concepcion and Panasonic Lead in Refrigeration Appliances

Category Leaders Face Growing Competition

Energy Efficiency and Value-added Features Are Key in Spreading Brand Awareness

Category Data

Table 98 Sales of Refrigeration Appliances by Category: Volume 2013-2018

Table 99 Sales of Refrigeration Appliances by Category: Value 2013-2018

Table 100 Sales of Refrigeration Appliances by Category: % Volume Growth 2013-2018

Table 101 Sales of Refrigeration Appliances by Category: % Value Growth 2013-2018

Table 102 Sales of Freezers by Format: % Volume 2013-2018

Table 103 Sales of Freezers by Volume Capacity: % Volume 2013-2018

Table 104 Sales of Fridge Freezers by Format: % Volume 2013-2018

Table 105 Sales of Fridge Freezers by Volume Capacity: % Volume 2013-2018

Table 106 Sales of Fridge Freezers by Connected Appliances: % Volume 2014-2018

Table 107 Sales of Fridges by Volume Capacity: % Volume 2013-2018

Table 108 NBO Company Shares of Refrigeration Appliances: % Volume 2014-2018

Table 109 LBN Brand Shares of Refrigeration Appliances: % Volume 2015-2018

Table 110 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2014-2018

Table 111 NBO Company Shares of Freestanding Fridges: % Volume 2014-2018

Table 112 Distribution of Refrigeration Appliances by Format: % Volume 2013-2018

Table 113 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2013-2018

Table 114 Forecast Sales of Refrigeration Appliances by Category: Volume 2018-2023

Table 115 Forecast Sales of Refrigeration Appliances by Category: Value 2018-2023

Table 116 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023

Table 117 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Cooling Fans Is Projected To Record Strong Growth in the Forecast Period

As Incomes Rise, More Consumers Will Switch From Window To Split Air Conditioners

Declining Growth of Air Purifiers and Air Coolers

Competitive Landscape

Strong Growth in Cooling Fans Enables Players To Expand Their Shares

Changing Climate and Rising Disposable Incomes Will Help Boost Forecast Period Sales

Growing Focus Among Manufacturers on Energy-efficient Air Treatment Appliances

Category Data

Table 118 Sales of Air Treatment Products by Category: Volume 2013-2018

Table 119 Sales of Air Treatment Products by Category: Value 2013-2018

Table 120 Sales of Air Treatment Products by Category: % Volume Growth 2013-2018

Table 121 Sales of Air Treatment Products by Category: % Value Growth 2013-2018

Table 122 Sales of Air Conditioners by Connected Appliances: % Volume 2014-2018

Table 123 NBO Company Shares of Air Treatment Products: % Volume 2014-2018

Table 124 LBN Brand Shares of Air Treatment Products: % Volume 2015-2018

Table 125 Distribution of Air Treatment Products by Format: % Volume 2013-2018

Table 126 Production, Imports and Exports of Air Conditioners: Total Volume 2013-2018

Table 127 Forecast Sales of Air Treatment Products by Category: Volume 2018-2023

Table 128 Forecast Sales of Air Treatment Products by Category: Value 2018-2023

Table 129 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2018-2023

Table 130 Forecast Sales of Air Treatment Products by Category: % Value Growth 2018-2023

Headlines

Prospects

Consumers Become Increasingly Reliant on Takeaways and Consumer Foodservice

Government Tackles Growing Obesity Rates

Accessibility of Food Preparation Appliances Makes Them A Necessity in Some Homes

Competitive Landscape

Evergood Is the Most Prominent Player in 2018

Philips' Targeting of Specific Consumer Groups Pays Dividends

Spectrum Brands Holdings Completes Merger With Hrg Group

Category Data

Table 131 Sales of Food Preparation Appliances by Category: Volume 2013-2018

Table 132 Sales of Food Preparation Appliances by Category: Value 2013-2018

Table 133 Sales of Food Preparation Appliances by Category: % Volume Growth 2013-2018

Table 134 Sales of Food Preparation Appliances by Category: % Value Growth 2013-2018

Table 135 NBO Company Shares of Food Preparation Appliances: % Volume 2014-2018

Table 136 LBN Brand Shares of Food Preparation Appliances: % Volume 2015-2018

Table 137 Distribution of Food Preparation Appliances by Format: % Volume 2013-2018

Table 138 Forecast Sales of Food Preparation Appliances by Category: Volume 2018-2023

Table 139 Forecast Sales of Food Preparation Appliances by Category: Value 2018-2023

Table 140 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023

Table 141 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Economic Growth Boosts Demand for Personal Care Appliances

Further Segmentation Likely

Social Media Influencers Drive Growth of Hair Care Appliances

Competitive Landscape

Philips Leads in Personal Care Appliances

Procter & Gamble Retains Outright Lead in Oral Care Appliances

Northern Islands Remains Strong Thanks To Longstanding Presence in the Country

Category Data

Table 142 Sales of Personal Care Appliances by Category: Volume 2013-2018

Table 143 Sales of Personal Care Appliances by Category: Value 2013-2018

Table 144 Sales of Personal Care Appliances by Category: % Volume Growth 2013-2018

Table 145 Sales of Personal Care Appliances by Category: % Value Growth 2013-2018

Table 146 Sales of Body Shavers by Format: % Volume 2013-2018

Table 147 Sales of Hair Care Appliances by Format: % Volume 2013-2018

Table 148 NBO Company Shares of Personal Care Appliances 2014-2018

Table 149 LBN Brand Shares of Personal Care Appliances 2015-2018

Table 150 Distribution of Personal Care Appliances by Format: % Volume 2013-2018

Table 151 Forecast Sales of Personal Care Appliances by Category: Volume 2018-2023

Table 152 Forecast Sales of Personal Care Appliances by Category: Value 2018-2023

Table 153 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023

Table 154 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Players in Coffee Machines Are Cautiously Optimistic About Potential Future Growth

Consumers Remain Price-sensitive in Small Cooking Appliances

Filipino Preference for Dining Out Limits the Growth Potential of Several Categories

Competitive Landscape

Affordable Brands Continue To Lead Sales

Bertazzoni Leads in Freestanding Hobs

Hanabishi Philippines Maintains Share

Category Data

Table 155 Sales of Small Cooking Appliances by Category: Volume 2013-2018

Table 156 Sales of Small Cooking Appliances by Category: Value 2013-2018

Table 157 Sales of Small Cooking Appliances by Category: % Volume Growth 2013-2018

Table 158 Sales of Small Cooking Appliances by Category: % Value Growth 2013-2018

Table 159 Sales of Freestanding Hobs by Format: % Volume 2013-2018

Table 160 NBO Company Shares of Small Cooking Appliances: % Volume 2014-2018

Table 161 LBN Brand Shares of Small Cooking Appliances: % Volume 2015-2018

Table 162 Distribution of Small Cooking Appliances by Format: % Volume 2013-2018

Table 163 Forecast Sales of Small Cooking Appliances by Category: Volume 2018-2023

Table 164 Forecast Sales of Small Cooking Appliances by Category: Value 2018-2023

Table 165 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023

Table 166 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023

Headlines

Prospects

Low Penetration Rate of Vacuum Cleaners Limits the Category's Growth Potential

Growing Health Awareness Could Boost Sales of Vacuum Cleaners

Professional Cleaning Services Continue To Be Favoured by Affluent Consumers

Competitive Landscape

Electrolux Retains Its Lead

Evergood Ranks Some Distance Behind in Second Spot

Small But Growing Presence of Dyson in Vacuum Cleaners in the Philippines

Category Data

Table 167 Sales of Vacuum Cleaners by Category: Volume 2013-2018

Table 168 Sales of Vacuum Cleaners by Category: Value 2013-2018

Table 169 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018

Table 170 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018

Table 171 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018

Table 172 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018

Table 173 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018

Table 174 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023

Table 175 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023

Table 176 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023

Table 177 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023