For years, the category of breakfast cereals has been registering significant declines. Large manufacturers have responded with a host of different strategies in order to reverse this trend, although positive results have remained elusive. One of the most consistent approaches has been the promotion of health and wellness qualities, with products increasingly offering more protein, less sugar, non-GMO ingredients and other similar health claims. Despite the appeal of some of this labelling and a...
Euromonitor International's Breakfast Cereals in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Hot Cereals, RTE Cereals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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BREAKFAST CEREALS IN THE US
Euromonitor International
November 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
No Longer Just A Breakfast Food, As the Tone Shifts Towards Snacking
Hot Cereals Rises From the Dead, Providing Momentum for Future Growth
Nostalgic Appeal Paves the Way
Competitive Landscape
Innovation Defines the Strategy for Large Manufacturers
Portable and Customisable, Oatmeal Sees Renewed Innovation
Health and Wellness Set To Continue Leading Growth in the Coming Years
Category Data
Table 1 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 2 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 7 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023
Executive Summary
Innovation Emerges As Key To Growth in An Increasingly Competitive Market
Revamping of Traditional Concepts of Packaged Food Products
Mergers and Acquisitions Continue To Provide Opportunities for Growth
Online Grocery Retailing Slated for Aggressive Expansion
Further Consolidation and Innovation Expected
Foodservice
Sales To Foodservice
Consumer Foodservice
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023
Summary: Get latest Market Research Reports on Breakfast Cereals in the US. Industry analysis & Market Report on Breakfast Cereals in the US is a syndicated market report, published as Breakfast Cereals in the US. It is complete Research Study and Industry Analysis of Breakfast Cereals in the US market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.