Breakfast cereals are traditionally associated with high sugar content. Health concerns surrounding the intake of sugar, subsequent innovations and new product developments will define this category. Producers are already reducing their sugar content and attempting innovation by adding fibre, for example. With growing awareness regarding the detrimental effect of overconsumption of sugar, retailers also seek to present themselves positively by acting on such concerns. Retailers promote healthy a...
Euromonitor International's Breakfast Cereals in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Hot Cereals, RTE Cereals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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BREAKFAST CEREALS IN THE NETHERLANDS
Euromonitor International
November 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Producers Attempt Health-orientated Innovation
Hot Cereals Experiences Sustained Growth
Marketing Strategies Change To Increasingly Target Parents
Competitive Landscape
Launch of Bolletje Breakfast Cereal Successful
Retail Leader Introduces Gluten-free Cereals
Jumbo Lowers Sugars in Private Label Breakfast Cereals
Category Data
Table 1 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 2 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 7 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023
Executive Summary
Growth Driven by Healthy Food and Premium Products in 2018
Campaign To Reduce Sugar Consumption As Prevention for Obesity
Larger Traditional Manufacturers Using Social Media As Effective Advertising Tool
Shift Towards Online Shopping, As Well As Variety Stores and Discounters
Health and Sustainability To Impact Packaged Food Demand
Foodservice
Sales To Foodservice
Consumer Foodservice
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 18 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 19 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 20 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 22 Penetration of Private Label by Category: % Value 2013-2018
Table 23 Distribution of Packaged Food by Format: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format and Category: % Value 2018
Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023
Summary: Get latest Market Research Reports on Breakfast Cereals in the Netherlands. Industry analysis & Market Report on Breakfast Cereals in the Netherlands is a syndicated market report, published as Breakfast Cereals in the Netherlands. It is complete Research Study and Industry Analysis of Breakfast Cereals in the Netherlands market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.