Living costs are rising in Malaysia. Consumers are increasingly price sensitive and have smaller budgets for food. Breakfast cereals cost more than conventional foodservice breakfast options such as fried noodles or nasi lemak, as well as packaged bread. Despite a Malaysian tax holiday between June to August 2018, post general election, the retail selling price of breakfast cereals was on an uptrend owing to the imported nature of the product and the weakening Malaysian Ringgit in 2017 and 2018.
Euromonitor International's Breakfast Cereals in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Hot Cereals, RTE Cereals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
BREAKFAST CEREALS IN MALAYSIA
Euromonitor International
November 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Price Increase Discourages Consumers From Purchasing Breakfast Cereals
Consumers Have Other Sources for Grains and Oats
Competitive Landscape
Players Add Premiumisation With Healthier Ingredients
Federal Oat Mills Is Reinventing Its Growth Strategy
Category Data
Table 1 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 2 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 7 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023
Executive Summary
Government Policy Reforms Boost Packaged Food Consumption in 2018
Summary: Get latest Market Research Reports on Breakfast Cereals in Malaysia. Industry analysis & Market Report on Breakfast Cereals in Malaysia is a syndicated market report, published as Breakfast Cereals in Malaysia. It is complete Research Study and Industry Analysis of Breakfast Cereals in Malaysia market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.