Report Detail

Other Breakfast Cereals in Malaysia

  • RnM2890899
  • |
  • 07 February, 2019
  • |
  • Global
  • |
  • 19 Pages
  • |
  • Euromonitor
  • |
  • Other

Living costs are rising in Malaysia. Consumers are increasingly price sensitive and have smaller budgets for food. Breakfast cereals cost more than conventional foodservice breakfast options such as fried noodles or nasi lemak, as well as packaged bread. Despite a Malaysian tax holiday between June to August 2018, post general election, the retail selling price of breakfast cereals was on an uptrend owing to the imported nature of the product and the weakening Malaysian Ringgit in 2017 and 2018.

Euromonitor International's Breakfast Cereals in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


BREAKFAST CEREALS IN MALAYSIA

    Euromonitor International

      November 2018

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              Price Increase Discourages Consumers From Purchasing Breakfast Cereals

                Consumers Have Other Sources for Grains and Oats

                  Competitive Landscape

                    Players Add Premiumisation With Healthier Ingredients

                      Federal Oat Mills Is Reinventing Its Growth Strategy

                        Category Data

                          Table 1 Sales of Breakfast Cereals by Category: Volume 2013-2018

                            Table 2 Sales of Breakfast Cereals by Category: Value 2013-2018

                              Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018

                                Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018

                                  Table 5 NBO Company Shares of Breakfast Cereals: % Value 2014-2018

                                    Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018

                                      Table 7 Distribution of Breakfast Cereals by Format: % Value 2013-2018

                                        Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023

                                          Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023

                                            Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023

                                              Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

                                                Executive Summary

                                                  Government Policy Reforms Boost Packaged Food Consumption in 2018

                                                    Changing Consumer Preferences Fuel Aggressive Innovation

                                                      Leading Players Enter New Categories and Focus on Attracting Foodservice Clients

                                                        Brick-and-mortar Grocery Retailers Set To Continue Downsizing

                                                          Food Safety Scandals Will Lead More Manufacturers To Seek Official Certifications

                                                            Foodservice

                                                              Sales To Foodservice

                                                                Consumer Foodservice

                                                                  Category Data

                                                                    Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

                                                                      Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

                                                                        Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

                                                                          Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

                                                                            Market Data

                                                                              Table 16 Sales of Packaged Food by Category: Volume 2013-2018

                                                                                Table 17 Sales of Packaged Food by Category: % Volume Growth 2013-2018

                                                                                  Table 18 Sales of Packaged Food by Category: % Value Growth 2013-2018

                                                                                    Table 19 GBO Company Shares of Packaged Food: % Value 2014-2018

                                                                                      Table 20 NBO Company Shares of Packaged Food: % Value 2014-2018

                                                                                        Table 21 LBN Brand Shares of Packaged Food: % Value 2015-2018

                                                                                          Table 22 Penetration of Private Label by Category: % Value 2013-2018

                                                                                            Table 23 Distribution of Packaged Food by Format: % Value 2013-2018

                                                                                              Table 24 Distribution of Packaged Food by Format and Category: % Value 2018

                                                                                                Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023

                                                                                                  Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023

                                                                                                    Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

                                                                                                      Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

                                                                                                        Sources

                                                                                                          Summary 1 Research Sources

                                                                                                          Summary:
                                                                                                          Get latest Market Research Reports on Breakfast Cereals in Malaysia. Industry analysis & Market Report on Breakfast Cereals in Malaysia is a syndicated market report, published as Breakfast Cereals in Malaysia. It is complete Research Study and Industry Analysis of Breakfast Cereals in Malaysia market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.

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