As expected, breakfast cereals in Japan reversed its negative volume and value growth in 2018, supported by manufacturers’ strategic focus on digestive health. In 2017, breakfast cereals in Japan recorded a sharp decline for the first time since 2011, failing to attract new consumers as well as repeat consumers. Muesli and granola, which recorded double-digit growth for four consecutive years to become the largest category, also registered a sharp decline in 2017.
Euromonitor International's Breakfast Cereals in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Hot Cereals, RTE Cereals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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BREAKFAST CEREALS IN JAPAN
Euromonitor International
November 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Digestive Health Is Key for Growth
Renewed Packaging Also Revives Sales
Competitive Landscape
Calbee Foods Maintains Its Leading Position
Kellogg (japan) Is Moving Beyond Breakfast
Shime Granola - A New Concept in Pubs
Category Data
Table 1 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 2 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 7 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023
Executive Summary
Ageing Population Influences Performance of Packaged Food
Health and Convenience the Key Trends Over the Review Period
Domestic Companies Remain Dominant Despite Rise in Imports
Store-based Retailing Dominates But Internet Retailing Shows Promise
Health and Convenience Likely To Remain on the Agenda for Ageing Population
Foodservice
Sales To Foodservice
Consumer Foodservice
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023
Summary: Get latest Market Research Reports on Breakfast Cereals in Japan. Industry analysis & Market Report on Breakfast Cereals in Japan is a syndicated market report, published as Breakfast Cereals in Japan. It is complete Research Study and Industry Analysis of Breakfast Cereals in Japan market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.