Unified brand intelligence (UBI) software is used by marketing leaders to improve their brand health and expand the top of the marketing funnel. Marketing teams for consumer-facing brands leverage unified brand intelligence solutions to understand what their consumers or buyers feel or think about the brand daily or periodically.
UBI platforms capture online signals across all digital channels, including advertisements, web traffic, social media, public relations, and online reviews. These signals are analyzed to determine if a brand's presence exceeds its competitor’s and if the brand marketing resonates with buyers. UBI platforms provide specific recommendations on brand improvement efforts.
The global market for Brand Intelligence Software is estimated to increase from US$ million in 2021 to reach US$ million by 2028, exhibiting a CAGR of % during 2022-2028. Keeping in mind the uncertainties of COVID-19 and Russia-Ukraine War, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use sectors. These insights are included in the report as a major market contributor.
The APAC Brand Intelligence Software market is expected at value of US$ million in 2022 and grow at approximately % CAGR during 2022 and 2028.
The United States Brand Intelligence Software market is expected at value of US$ million in 2022 and grow at approximately % CAGR during 2022 and 2028.
The Europe Brand Intelligence Software market is expected at value of US$ million in 2022 and grow at approximately % CAGR during 2022 and 2028.
The China Brand Intelligence Software market is expected at value of US$ million in 2022 and grow at approximately % CAGR during 2022 and 2028.
Global key Brand Intelligence Software players cover Brandwatch, Attest, Qualtrics, BrandMentions and ProQuo AI, etc. In terms of revenue, the global largest two companies occupy a share nearly % in 2021.
Report Coverage
This latest report provides a deep insight into the global Brand Intelligence Software market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, value chain analysis, etc.
This report aims to provide a comprehensive picture of the global Brand Intelligence Software market, with both quantitative and qualitative data, to help readers understand how the Brand Intelligence Software market scenario changed across the globe during the pandemic and Russia-Ukraine War.
The base year considered for analyses is 2021, while the market estimates and forecasts are given from 2022 to 2028. The market estimates are provided in terms of revenue in USD millions.
Market Segmentation:
The study segments the Brand Intelligence Software market and forecasts the market size by Type (Cloud Based and On Premises,), by Application (Large Enterprises and SMEs.), and region (APAC, Americas, Europe, and Middle East & Africa).
Segmentation by type
Cloud Based
On Premises
Segmentation by application
Large Enterprises
SMEs
Segmentation by region
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
Major companies covered
Brandwatch
Attest
Qualtrics
BrandMentions
ProQuo AI
NowVertical
Quantilope
BlueOcean.ai
BrandTotal
BERA
BrandOps.io
Savanta
CoreBrand Data Science
Dalia Research
Social-Karma
The Harris Poll
Survata
YouGov
Chapter Introduction
Chapter 1: Scope of Brand Intelligence Software, Research Methodology, etc.
Chapter 2: Executive Summary, global Brand Intelligence Software market size and CAGR, Brand Intelligence Software market size by region, by type, by application, historical data from 2017 to 2022, and forecast to 2028.
Chapter 3: Brand Intelligence Software revenue, global market share, and industry ranking by company, 2017-2022
Chapter 4: Global Brand Intelligence Software revenue by region and by country. Country specific data and market value analysis for the U.S., Canada, Europe, China, Japan, South Korea, Southeast Asia, India, Latin America and Middle East & Africa.
Chapter 5, 6, 7, 8: Americas, APAC, Europe, Middle East & Africa, revenue segment by country, by type, and application.
Chapter 9: Analysis of the current market trends, market forecast, opportunities and economic trends that are affecting the future marketplace
Chapter 10: Manufacturing cost structure analysis
Chapter 11: Sales channel, distributors, and customers
Chapter 12: Global Brand Intelligence Software market size forecast by region, by country, by type, and application
Chapter 13: Comprehensive company profiles of the leading players, including Brandwatch, Attest, Qualtrics, BrandMentions, ProQuo AI, NowVertical, Quantilope, BlueOcean.ai and BrandTotal, etc.
Chapter 14: Research Findings and Conclusion
Summary:
Get latest Market Research Reports on Brand Intelligence Software. Industry analysis & Market Report on Brand Intelligence Software is a syndicated market report, published as Global Brand Intelligence Software Market Growth (Status and Outlook) 2022-2028. It is complete Research Study and Industry Analysis of Brand Intelligence Software market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.