Report Detail

Other Bleach in Australia

  • RnM3084514
  • |
  • 08 March, 2019
  • |
  • Global
  • |
  • 11 Pages
  • |
  • Euromonitor
  • |
  • Other

In 2018, bleach continued to experience a decline in current value terms. Value sales of bleach continued to contract due to falling volume sales, strong price competition within bleach, driven by private label lines, and the lower prices of alternative products, such as multipurpose cleaners and home disinfectants. The price competition within the category, however, did not prompt consumers to purchase more bleach.

Euromonitor International's Bleach in Australia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


BLEACH IN AUSTRALIA

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              the Value Decline in Bleach Continues in 2018

                Health Concerns Prevent Growth

                  Competitive Landscape

                    Pental Products Continues To Lead Despite the Overall Decline in Bleach

                      Marketing Initiatives To Attract Younger Consumers

                        Category Data

                          Table 1 Sales of Bleach: Value 2013-2018

                            Table 2 Sales of Bleach: % Value Growth 2013-2018

                              Table 3 NBO Company Shares of Bleach: % Value 2014-2018

                                Table 4 LBN Brand Shares of Bleach: % Value 2015-2018

                                  Table 5 Forecast Sales of Bleach: Value 2018-2023

                                    Table 6 Forecast Sales of Bleach: % Value Growth 2018-2023

                                      Executive Summary

                                        Home Care Registers Another Year of Value Growth

                                          Consumer Demand for Sustainable Home Care Products Continues To Grow

                                            Price Discounting Hinders Value Growth in Home Care

                                              Product Efficacy Remains A Key Factor in Consumers' Decisions

                                                Home Care Is Set To Experience A Marginal Constant Value Decline

                                                  Market Indicators

                                                    Table 7 Households 2013-2018

                                                      Market Data

                                                        Table 8 Sales of Home Care by Category: Value 2013-2018

                                                          Table 9 Sales of Home Care by Category: % Value Growth 2013-2018

                                                            Table 10 NBO Company Shares of Home Care: % Value 2014-2018

                                                              Table 11 LBN Brand Shares of Home Care: % Value 2015-2018

                                                                Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018

                                                                  Table 13 Distribution of Home Care by Format: % Value 2013-2018

                                                                    Table 14 Distribution of Home Care by Format and Category: % Value 2018

                                                                      Table 15 Forecast Sales of Home Care by Category: Value 2018-2023

                                                                        Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

                                                                          Sources

                                                                            Summary 1 Research Sources

                                                                            Summary:
                                                                            Get latest Market Research Reports on Bleach. Industry analysis & Market Report on Bleach is a syndicated market report, published as Bleach in Australia. It is complete Research Study and Industry Analysis of Bleach market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.

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