Beauty and Personal Care in India

BEAUTY AND PERSONAL CARE IN INDIA

Euromonitor International

May 2018

LIST OF CONTENTS AND TABLES

Executive Summary

Beauty and Personal Care Registers A Strong Performance in 2017

the Impact of the Implementation of Goods and Services Tax (gst)

Product Innovation and Customisation Set To Increase Consumption in the Future

Bath and Shower and Hair Care Will Continue To Dominate in Value Terms

Demand Is Expected To Remain Strong Over the Forecast Period

Market Data

Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017

Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017

Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017

Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017

Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017

Table 6 Distribution of Beauty and Personal Care by Format: % Value 2012-2017

Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2017

Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022

Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Sources

Summary 1 Research Sources

Headlines

Prospects

Baby and Child-specific Toiletries Leads Due To the High Penetration of Baby Bar Soap

Baby and Child-specific Skin Care Increases As New Players Enter the Market

Demand for Natural Baby and Child-specific Products Is on the Rise

Competitive Landscape

Johnson & Johnson (india) Remains Dominant

Domestic Players Command A Small Share of Sales

Following the Natural Trend

Category Data

Table 10 Sales of Baby and Child-specific Products by Category: Value 2012-2017

Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017

Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017

Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017

Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017

Table 15 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017

Table 16 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022

Table 17 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022

Table 18 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Headlines

Prospects

Bar Soap Continues To Dominate Bath and Shower

Body Wash/shower Gel Is Trying To Become Established in India

Premiumisation Picks Up Within Bath and Shower

Competitive Landscape

Hindustan Unilever Continues To Lead Bath and Shower

Patanjali Ayurved Expands Its Retail Presence

Launches Follow the Premiumisation Trend

Category Data

Table 19 Sales of Bath and Shower by Category: Value 2012-2017

Table 20 Sales of Bath and Shower by Category: % Value Growth 2012-2017

Table 21 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017

Table 22 NBO Company Shares of Bath and Shower: % Value 2013-2017

Table 23 LBN Brand Shares of Bath and Shower: % Value 2014-2017

Table 24 Forecast Sales of Bath and Shower by Category: Value 2017-2022

Table 25 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022

Table 26 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022

Headlines

Prospects

the Focus on Beauty and Personal Grooming Drives Growth

Lip Products Remain Dominant in Colour Cosmetics

A Large Number of Small Regional Brands Are Available in Colour Cosmetics

Competitive Landscape

Hindustan Unilever Continues To Lead Colour Cosmetics

the Gap Narrows Between L'Oréal India and Hindustan Unilever

Encouraging Consumers To Trade Up

Category Data

Table 27 Sales of Colour Cosmetics by Category: Value 2012-2017

Table 28 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017

Table 29 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017

Table 30 NBO Company Shares of Colour Cosmetics: % Value 2013-2017

Table 31 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017

Table 32 LBN Brand Shares of Eye Make-up: % Value 2014-2017

Table 33 LBN Brand Shares of Facial Make-up: % Value 2014-2017

Table 34 LBN Brand Shares of Lip Products: % Value 2014-2017

Table 35 LBN Brand Shares of Nail Products: % Value 2014-2017

Table 36 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017

Table 37 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022

Table 38 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022

Table 39 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Headlines

Prospects

Deodorant Pumps Leads Growth in the Review Period

the Launch of New Fragrances To Drive Revenues

Demand for Herbal Deodorants Is Set To Gain Momentum

Competitive Landscape

Vini Cosmetics Remains the Leading Player in Deodorants

Deodorant Roll-ons Remains A Niche Category

New Customised Packaging in Deodorants

Category Data

Table 40 Sales of Deodorants by Category: Value 2012-2017

Table 41 Sales of Deodorants by Category: % Value Growth 2012-2017

Table 42 Sales of Deodorants by Premium vs Mass: % Value 2012-2017

Table 43 NBO Company Shares of Deodorants: % Value 2013-2017

Table 44 LBN Brand Shares of Deodorants: % Value 2014-2017

Table 45 LBN Brand Shares of Premium Deodorants: % Value 2014-2017

Table 46 Forecast Sales of Deodorants by Category: Value 2017-2022

Table 47 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022

Table 48 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022

Headlines

Prospects

the Increase in Bleaching and Hair Removal at Home Drives Growth

Implementation of Gst Is Expected To Drive Growth Going Forward

Brands Incorporate Skin Care Properties

Competitive Landscape

Reckitt Benckiser (india) Leads Depilatories With Its Veet Brand

Dabur India Is the Leading Domestic Player Within Depilatories

Category Data

Table 49 Sales of Depilatories by Category: Value 2012-2017

Table 50 Sales of Depilatories by Category: % Value Growth 2012-2017

Table 51 NBO Company Shares of Depilatories: % Value 2013-2017

Table 52 LBN Brand Shares of Depilatories: % Value 2014-2017

Table 53 Forecast Sales of Depilatories by Category: Value 2017-2022

Table 54 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022

Headlines

Prospects

Premium Women's Fragrances Continues To See the Highest Sales

Growth in Men's Aftershave Is Aided by the Rising Trend of Men's Grooming

Fragrances Continues To Face the Challenge of the Unorganised Market

Competitive Landscape

Old Spice Aftershave Is the Leading Brand Within Fragrances in India

Category Data

Table 55 Sales of Fragrances by Category: Value 2012-2017

Table 56 Sales of Fragrances by Category: % Value Growth 2012-2017

Table 57 NBO Company Shares of Fragrances: % Value 2013-2017

Table 58 LBN Brand Shares of Fragrances: % Value 2014-2017

Table 59 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017

Table 60 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017

Table 61 Forecast Sales of Fragrances by Category: Value 2017-2022

Table 62 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Headlines

Prospects

Salon Professional Hair Care Registers the Fastest Growth

Conditioners and Treatments Remains the Biggest Category

the Personal Grooming Trend Drives the Growth of Styling Agents

Competitive Landscape

Marico Ltd With Its Strong Presence Within Conditioners Continues To Lead Hair Care

Hindustan Unilever Ltd Still the Number Two Player in Hair Care Due To Its Strong Presence Within Shampoos

the Move Towards Natural Products

Category Data

Table 63 Sales of Hair Care by Category: Value 2012-2017

Table 64 Sales of Hair Care by Category: % Value Growth 2012-2017

Table 65 Sales of Hair Care by Premium vs Mass: % Value 2012-2017

Table 66 NBO Company Shares of Hair Care: % Value 2013-2017

Table 67 NBO Company Shares of Salon Hair Care: % Value 2013-2017

Table 68 LBN Brand Shares of Hair Care: % Value 2014-2017

Table 69 LBN Brand Shares of Colourants: % Value 2014-2017

Table 70 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017

Table 71 LBN Brand Shares of Styling Agents: % Value 2014-2017

Table 72 LBN Brand Shares of Premium Hair Care: % Value 2014-2017

Table 73 Forecast Sales of Hair Care by Category: Value 2017-2022

Table 74 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022

Table 75 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022

Headlines

Prospects

the Youth Population Is Set To Drive Growth in Men's Grooming

Channel Consolidation Expected Through Mergers and Acquisitions

Men's Toiletries Is Expected To Lead Men's Grooming at the End of the Forecast Period

Competitive Landscape

Gillette India Continues To Lead Men's Shaving in Value Terms

Hindustan Unilever Remains the Leader in Men's Toiletries

the Entry of More Start-ups in Men's Grooming

Category Data

Table 76 Sales of Men's Grooming by Category: Value 2012-2017

Table 77 Sales of Men's Grooming by Category: % Value Growth 2012-2017

Table 78 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017

Table 79 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017

Table 80 NBO Company Shares of Men's Grooming: % Value 2013-2017

Table 81 LBN Brand Shares of Men's Grooming: % Value 2014-2017

Table 82 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017

Table 83 Forecast Sales of Men's Grooming by Category: Value 2017-2022

Table 84 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022

Headlines

Prospects

Natural and Herbal Products Set To Dominate in the Future

Consumer Awareness Set To Drive Revenues

Niche Demand for Mouthwash and Dental Floss To Continue

Competitive Landscape

Colgate-Palmolive India Continues To Lead Oral Care

Patanjali Ayurved Overtakes Dabur India in Toothpaste

Launches of Value-added Products

Category Data

Table 85 Sales of Oral Care by Category: Value 2012-2017

Table 86 Sales of Oral Care by Category: % Value Growth 2012-2017

Table 87 Sales of Toothbrushes by Category: Value 2012-2017

Table 88 Sales of Toothbrushes by Category: % Value Growth 2012-2017

Table 89 Sales of Toothpaste by Type: % Value Breakdown 2013-2017

Table 90 NBO Company Shares of Oral Care: % Value 2013-2017

Table 91 LBN Brand Shares of Oral Care: % Value 2014-2017

Table 92 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017

Table 93 LBN Brand Shares of Toothpaste: % Value 2014-2017

Table 94 Forecast Sales of Oral Care by Category: Value 2017-2022

Table 95 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022

Table 96 Forecast Sales of Toothbrushes by Category: Value 2017-2022

Table 97 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022

Headlines

Prospects

Facial Care Will Continue To Dominate Skin Care

Bespoke Skin Care Products Are Set To Drive Sales

Technological Innovation Will Boost Sales in Skin Care

Competitive Landscape

Hindustan Unilever Continues To Lead Skin Care

L'oréal India Remains the Second Biggest Player

the Launch of Customised Products

Category Data

Table 98 Sales of Skin Care by Category: Value 2012-2017

Table 99 Sales of Skin Care by Category: % Value Growth 2012-2017

Table 100 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017

Table 101 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017

Table 102 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017

Table 103 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017

Table 104 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017

Table 105 NBO Company Shares of Skin Care: % Value 2013-2017

Table 106 LBN Brand Shares of Skin Care: % Value 2014-2017

Table 107 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017

Table 108 LBN Brand Shares of Anti-agers: % Value 2014-2017

Table 109 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017

Table 110 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017

Table 111 LBN Brand Shares of Premium Skin Care: % Value 2014-2017

Table 112 Forecast Sales of Skin Care by Category: Value 2017-2022

Table 113 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Rising Awareness of Sun Protection Drives Growth

Social Media and Beauty Blogs Influence the Usage of Sun Protection Products

Lifestyle Changes and Travel Drive the Use of Sun Protection

Competitive Landscape

Hindustan Unilever Continues To Lead Sun Care

International Brands Dominate Sun Care With Their Wide Product Assortments

Consumer Education Will Remain Important

Category Data

Table 114 Sales of Sun Care by Category: Value 2012-2017

Table 115 Sales of Sun Care by Category: % Value Growth 2012-2017

Table 116 Sales of Sun Care by Premium vs Mass: % Value 2012-2017

Table 117 NBO Company Shares of Sun Care: % Value 2013-2017

Table 118 LBN Brand Shares of Sun Care: % Value 2014-2017

Table 119 Forecast Sales of Sun Care by Category: Value 2017-2022

Table 120 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022

Table 121 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022

Headlines

Prospects

Premiumisation Drives Growth

Premium Fragrances Leads Premium Beauty and Personal Care

the Strength of Premium Hair Care

Competitive Landscape

L'Oréal India Leads Premium Beauty and Personal Care

Elca Cosmetics Follows L'Oréal

the Expansion of L'oréal Professionnel

Category Data

Table 122 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017

Table 123 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017

Table 124 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017

Table 125 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017

Table 126 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022

Table 127 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Mass Beauty and Personal Care Dominates

Bath and Shower Products Leads Mass Beauty and Personal Care

Mass Colour Cosmetics Registers the Fastest Growth

Competitive Landscape

Hindustan Unilever Continues To Lead Mass Beauty and Personal Care

Number Two Player Marico Has A Strong Presence in Hair Care

Godrej Consumer Products Has A Strong Presence in Bath and Shower and Hair Care

Category Data

Table 128 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017

Table 129 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017

Table 130 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017

Table 131 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017

Table 132 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022

Table 133 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022