Report on the Chinese Baby Formula Industry 2015-2020

1 Market analysis for babies’ milk powders

• 1.1 Chinese babies’ milk powder industry developments
  • 1.1.1 Product characteristics and types
  • 1.1.2 Main characteristics
  • 1.1.3 Production growth
  • 1.1.4 Source weaknesses
  • 1.1.5 Imported milk powder brands
• 1.2 Market overview
  • 1.2.1 Market size growth
  • 1.2.2 After-service analysis
  • 1.2.3 The Matthew Effect
  • 1.2.4 Chinese milk powder importers
  • 1.2.5 Mid-tier market analysis
• 1.3 Market size analysis
  • 1.3.1 Chinese baby food market size analysis
  • 1.3.2 Baby formula retail volumes
  • 1.3.3 Baby formula retail figures
  • 1.3.4 Baby formula market structure
    • 1.3.4.1 Standard baby formula
    • 1.3.4.2 Follow-up formulas
    • 1.3.4.3 Adolescents’ formulas
• 1.4 The impact of imported milk powders
  • 1.4.1 Foreign trade analysis for Chinese milk powders
    • 1.4.1.1 Import volumes
    • 1.4.1.2 Import prices
    • 1.4.1.3 Export volumes
  • 1.4.2 Lower prices on imported milk
  • 1.4.3 Imported milk powder brand advantages
  • 1.4.4 The effect of imported milk powder on the Chinese market
  • 1.4.5 The influence of imported brands on Chinese brands
• 1.5 Chinese market for high-end milk powders
  • 1.5.1 Rapid growth
  • 1.5.2 Gradual transition from low-end to high-end products
  • 1.5.3 Market characteristics
  • 1.5.4 High-end foreign brands’ market share
  • 1.5.5 Chinese high-end brands
• 1.6 Online sales analysis
  • 1.6.1 C2C platforms brand shares
  • 1.6.2 B2C platforms brand shares
  • 1.6.3 Milk powder prices on other platforms

2 Chongqing milk powder market size and brand competitiveness analysis

• 2.1 Market characteristics
  • 2.1.1 Milk powder production analysis
  • 2.1.2 Dairy products’ production analysis
  • 2.1.3 Dairy products processing market analysis
• 2.2 Market size analysis
  • 2.2.1 Retail volumes analysis
  • 2.2.2 Retail figures analysis
  • 2.2.3 Market structure analysis
    • 2.2.3.1 1st stage milk powder market
    • 2.2.3.2 2nd stage milk powder market
    • 2.2.3.3 3rd stage milk powder market
• 2.3 Chongqing milk powder market brand competition
  • 2.3.1 Baby milk powder market brand competition
  • 2.3.2 Main brands
    • 2.3.2.1 Wyeth
    • 2.3.2.2 Dumex
    • 2.3.2.3 Mead Johnson Nutrition
    • 2.3.2.4 Synutra
• 2.4 Chongqing baby milk powder market structure analysis
  • 2.4.1 High-end milk powder (above 300 CNY per can)
  • 2.4.2 Medium high-end milk powder (200-299 CNY per can)
  • 2.4.3 Medium-class milk powder (150-199 CNY per can)
  • 2.4.4 Medium low-end milk powder (Under 149 CNY per can)

3 Chongqing milk powder industry economic analysis

• 3.1 2013-2015 Chongqing milk powder and dairy product industry development analysis
  • 3.1.1 2013
  • 3.1.2 2014
  • 3.1.3 2015
• 3.2 Industry size analysis
  • 3.2.1 Number of companies
  • 3.2.2 Capital growth
  • 3.2.3 Sales growth
  • 3.2.4 Profit growth
• 3.3 Industry costs analysis
  • 3.3.1 Sales costs
  • 3.3.2 Main costs
• 3.4 Operational analysis
  • 3.4.1 Debt repayment capabilities
  • 3.4.2 Profitability
  • 3.4.3 Operational capabilities

4 Chengdu baby milk powder consumer analysis

• 4.1 Chinese child-rearing methods
  • 4.1.1 Third wave of child births
  • 4.1.2 Post 80s generation and motherhood
  • 4.1.3 Chinese mothers’ child education methods
  • 4.1.4 Chinese child education expenses
• 4.2 Chengdu milk powder consumer analysis
  • 4.2.1 Birth rates
  • 4.2.2 Number of 1-3-year-olds
  • 4.2.3 Percentage of breast-fed children
  • 4.2.4 Reasons for using baby formula
• 4.3 Chongqing consumers’ perception of milk powder
  • 4.3.1 Ingredients
  • 4.3.2 Brand preferences
  • 4.3.3 Reasons for choosing particular brands
  • 4.3.4 Awareness of milk powder effect amongst consumers
  • 4.3.5 Purchase channels
  • 4.3.6 Consumer channels of getting to know baby formula
  • 4.3.7 Consumer expenditure on baby formulas

5 Chongqing milk powder market competitiveness analysis

• 5.1 Competitive structure analysis
  • 5.1.1 Degree of competition
  • 5.1.2 Threat of new entrants
  • 5.1.3 Threat of substitutes
  • 5.1.4 Supplier bargaining power
  • 5.1.5 Buyer bargaining power
• 5.2 Milk powder companies market competitiveness analysis
  • 5.2.1 Brand competitiveness
  • 5.2.2 Price competitiveness
  • 5.2.3 Channel competitiveness
  • 5.2.4 Cost competitiveness
• 5.3 Chongqing milk powder suppliers’ competitiveness indicators
  • 5.3.1 Company capital
  • 5.3.2 Income comparison
  • 5.3.3 Company profits
  • 5.3.4 Gross profits
• 5.4 Competitive strategies analysis
  • 5.4.1 Focusing on core business
  • 5.4.2 Creating quality channels
  • 5.4.3 Integrating quality resources
  • 5.4.4 Upgrading operational capabilities
  • 5.4.5 Creating a brand image
  • 5.4.6 Adjusting market strategies

6 Marketing strategies analysis

• 6.1 Purchasing channels
  • 6.1.1 Supermarket channels
  • 6.1.2 Mother/child stores
  • 6.1.3 Purchasing agents
  • 6.1.4 Medical channels
  • 6.1.5 Drug stores
  • 6.1.6 Online channels
• 6.2 Companies’ marketing strategies
  • 6.2.1 Interactivity between consumers
  • 6.2.2 Event marketing
  • 6.2.3 Online marketing
  • 6.2.4 Word-of-mouth
• 6.3 Development trends
  • 6.3.1 Differentiation marketing
  • 6.3.2 Database marketing
  • 6.3.3 Integrated marketing
  • 6.3.4 Cooperative marketing
  • 6.3.5 Retail marketing
  • 6.3.6 Word-of-mouth

7 Chongqing baby milk powder market strategies analysis

• 7.1 Chongqing companies’ entry into the high-end market
  • 7.1.1 Target market analysis
  • 7.1.2 High-end brand structure positioning
  • 7.1.3 High-end market product innovation
  • 7.1.4 High-end brand promotion strategies
  • 7.1.5 High-end channel management strategies
• 7.2 Marketing strategy choices
  • 7.2.1 Raising product quality
  • 7.2.2 Improving brand image
  • 7.2.3 Integration between knowledge and product marketing
  • 7.2.4 Development of new channels for baby milk powders

8 Key companies

• 8.1 Danone
  • 8.1.1 General overview
  • 8.1.2 Main products
  • 8.1.3 Operational analysis
  • 8.1.4 Chinese branch introduction
• 8.2 Mead Johnson Nutrition
  • 8.2.1 General overview
  • 8.2.2 Main products
  • 8.2.3 Operational analysis
  • 8.2.4 Development advantages
  • 8.2.5 Chinese branch introduction
• 8.3 Abbott
  • 8.3.1 General overview
  • 8.3.2 Main products
  • 8.3.3 Operational analysis
  • 8.3.4 Production overview
  • 8.3.5 The Abbott Foundation
• 8.4 Yili
  • 8.4.1 General overview
  • 8.4.2 Operational analysis
  • 8.4.3 Operational analysis
  • 8.4.4 Economic indicators
  • 8.4.5 Profitability analysis
  • 8.4.6 Debt repayment capabilities
  • 8.4.7 Operational capabilities
  • 8.4.8 Costs analysis
  • 8.4.9 Competitive advantages
• 8.5 Mengniu
  • 8.5.1 General overview
  • 8.5.2 Main products
  • 8.5.3 Operational analysis
  • 8.5.4 Economic indicators
  • 8.5.5 Profitability analysis
  • 8.5.6 Debt repayment capabilities
  • 8.5.7 Operational capabilities
  • 8.5.8 Costs analysis
  • 8.5.9 Company prospects
• 8.6 Bright Dairy
  • 8.6.1 General overview
  • 8.6.2 Main products
  • 8.6.3 Operational analysis
  • 8.6.4 Profitability analysis
  • 8.6.5 Debt repayment capabilities
  • 8.6.6 Operational capabilities
  • 8.6.7 Costs analysis
• 8.7 Ausnutria
  • 8.7.1 General overview
  • 8.7.2 Main products
  • 8.7.3 Economic Indicators
  • 8.7.4 Profitability analysis
  • 8.7.5 Debt repayment capabilities
  • 8.7.6 Operational capabilities
  • 8.7.7 Costs analysis
  • 8.7.8 Corporate development analysis
• 8.8 Being Mate
  • 8.8.1 General overview
  • 8.8.2 Main products
  • 8.8.3 Operational analysis
  • 8.8.4 Economic Indicators
  • 8.8.5 Profitability analysis
  • 8.8.6 Debt repayment capabilities
  • 8.8.7 Operational analysis
  • 8.8.8 Costs analysis
  • 8.8.9 Brand marketing analysis
• 8.9 Biostime
  • 8.9.1 General overview
  • 8.9.2 Main products
  • 8.9.3 Operational analysis
  • 8.9.4 Economic indicators
  • 8.9.5 Profitability analysis
  • 8.9.6 Debt repayment capabilities
  • 8.9.7 Operational capabilities
  • 8.9.8 Costs analysis
• 8.10 Yashili international
  • 8.10.1 General overview
  • 8.10.2 Main products
  • 8.10.3 Operational analysis
  • 8.10.4 Economic indicators
  • 8.10.5 Profitability analysis
  • 8.10.6 Debt repayment capabilities
  • 8.10.7 Operational capabilities
  • 8.10.8 Costs analysis
  • 8.10.9 Brand marketing analysis
• 8.11 Tianyou Dairy
  • 8.11.1 General overview
  • 8.11.2 Main products
  • 8.11.3 Operational analysis
  • 8.11.4 Sales networks
  • 8.11.5 Competitive advantages
  • 8.11.6 Latest news
• 8.12 Wyeth
  • 8.12.1 General overview
  • 8.12.2 Main products
  • 8.12.3 Operational analysis