The birth rate in Malaysia is slowing down as consumers are marrying later, having fewer children or staying single altogether. This has slowed down the growth of milk formula. Scandals involving counterfeit milk formula such as the raid on Enfalac A+ in convenience stores and drugstores in December 2017 have also dented consumer confidence. In an attempt to rectify this situation, brand owner Mead Johnson Nutrition (M) highlighted through social media how to identify fake formula. It also organ...
Euromonitor International's Baby Food in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Baby Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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BABY FOOD IN MALAYSIA
Euromonitor International
August 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Declining Birth Rate and Scandals Slow the Growth of Milk Formula
Breastfeeding and Home-cooked Baby Food Gain Traction
Competitive Landscape
Manufacturers Focus on Premiumisation With Quality Assurance
Players Use Pricing and Promotion To Gain Share Within Internet Retailing
Category Data
Table 1 Sales of Baby Food by Category: Volume 2013-2018
Table 2 Sales of Baby Food by Category: Value 2013-2018
Table 3 Sales of Baby Food by Category: % Volume Growth 2013-2018
Table 4 Sales of Baby Food by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Baby Food: % Value 2014-2018
Table 6 LBN Brand Shares of Baby Food: % Value 2015-2018
Table 7 Distribution of Baby Food by Format: % Value 2013-2018
Table 8 Forecast Sales of Baby Food by Category: Volume 2018-2023
Table 9 Forecast Sales of Baby Food by Category: Value 2018-2023
Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023
Executive Summary
Government Policy Reforms Boost Packaged Food Consumption in 2018
Summary: Get latest Market Research Reports on Baby Food in Malaysia. Industry analysis & Market Report on Baby Food in Malaysia is a syndicated market report, published as Baby Food in Malaysia. It is complete Research Study and Industry Analysis of Baby Food in Malaysia market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.