Apparel and Footwear in Ukraine

APPAREL AND FOOTWEAR IN UKRAINE

Euromonitor International

March 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Apparel and Footwear Benefit From Restoring Consumer Spending Power

Brand Landscape Expands in Ukraine

Unbranded Products Generate the Bulk of Sales

Internet Retailing Keeps on Growing in the Country

Economic Factors Remain Key To Category's Potential

Market Data

Table 1 Sales of Apparel and Footwear by Category: Volume 2013-2018

Table 2 Sales of Apparel and Footwear by Category: Value 2013-2018

Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018

Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Apparel and Footwear: % Value 2014-2018

Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018

Table 7 Distribution of Apparel and Footwear by Format: % Value 2013-2018

Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2018

Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023

Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023

Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023

Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

Headlines

Prospects

Purchases for Children A Priority for Parents

Branded Childrenswear Increasingly Attracts Consumers

Category's Potential Hampered by Second-hand Childrenswear

Competitive Landscape

Lc Waikiki Gains the Lead in Childrenswear in 2018

Price, Quality and Variety Important for Boosting Sales

Category Data

Table 13 Sales of Childrenswear by Category: Volume 2013-2018

Table 14 Sales of Childrenswear by Category: Value 2013-2018

Table 15 Sales of Childrenswear by Category: % Volume Growth 2013-2018

Table 16 Sales of Childrenswear by Category: % Value Growth 2013-2018

Table 17 NBO Company Shares of Childrenswear: % Value 2014-2018

Table 18 LBN Brand Shares of Childrenswear: % Value 2015-2018

Table 19 Forecast Sales of Childrenswear by Category: Volume 2018-2023

Table 20 Forecast Sales of Childrenswear by Category: Value 2018-2023

Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2018-2023

Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2018-2023

Headlines

Prospects

Apparel Accessories Popular But Dependent on Consumer Incomes

Accessories Requiring Less Frequent Replacement Are Economised Upon

Fashion Trends Followed by Ukrainians

Competitive Landscape

Category Remains Fragmented

Hand-crafted Accessories Popular Among Ukrainians

Category Data

Table 23 Sales of Apparel Accessories by Category: Volume 2013-2018

Table 24 Sales of Apparel Accessories by Category: Value 2013-2018

Table 25 Sales of Apparel Accessories by Category: % Volume Growth 2013-2018

Table 26 Sales of Apparel Accessories by Category: % Value Growth 2013-2018

Table 27 NBO Company Shares of Apparel Accessories: % Value 2014-2018

Table 28 LBN Brand Shares of Apparel Accessories: % Value 2015-2018

Table 29 Forecast Sales of Apparel Accessories by Category: Volume 2018-2023

Table 30 Forecast Sales of Apparel Accessories by Category: Value 2018-2023

Table 31 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2018-2023

Table 32 Forecast Sales of Apparel Accessories by Category: % Value Growth 2018-2023

Headlines

Prospects

Pace of Economic Recovery Influences Performance

Jeans - the Most Popular Men's Apparel Type

Economy Brands Remain Popular

Competitive Landscape

Menswear Fragmented With Adidas Ukraine Dp in the Lead

Sportswear Brands Expand in Number

Category Data

Table 33 Sales of Menswear by Category: Volume 2013-2018

Table 34 Sales of Menswear by Category: Value 2013-2018

Table 35 Sales of Menswear by Category: % Volume Growth 2013-2018

Table 36 Sales of Menswear by Category: % Value Growth 2013-2018

Table 37 NBO Company Shares of Menswear: % Value 2014-2018

Table 38 LBN Brand Shares of Menswear: % Value 2015-2018

Table 39 NBO Company Shares of Men's Nightwear: % Value 2014-2018

Table 40 LBN Brand Shares of Men's Nightwear: % Value 2015-2018

Table 41 NBO Company Shares of Men's Outerwear: % Value 2014-2018

Table 42 LBN Brand Shares of Men's Outerwear: % Value 2015-2018

Table 43 NBO Company Shares of Men's Swimwear: % Value 2014-2018

Table 44 LBN Brand Shares of Men's Swimwear: % Value 2015-2018

Table 45 NBO Company Shares of Men's Underwear: % Value 2014-2018

Table 46 LBN Brand Shares of Men's Underwear: % Value 2015-2018

Table 47 Forecast Sales of Menswear by Category: Volume 2018-2023

Table 48 Forecast Sales of Menswear by Category: Value 2018-2023

Table 49 Forecast Sales of Menswear by Category: % Volume Growth 2018-2023

Table 50 Forecast Sales of Menswear by Category: % Value Growth 2018-2023

Headlines

Prospects

Economy Shapes Demand

Jeans and Trousers Highly Favoured by Ukrainian Women

Ukranians Actively Seek Discounts and Sales

Competitive Landscape

Multinationals Lead in A Highly Fragmented Category

Local Designers Increasingly Attract

Category Data

Table 51 Sales of Womenswear by Category: Volume 2013-2018

Table 52 Sales of Womenswear by Category: Value 2013-2018

Table 53 Sales of Womenswear by Category: % Volume Growth 2013-2018

Table 54 Sales of Womenswear by Category: % Value Growth 2013-2018

Table 55 NBO Company Shares of Womenswear: % Value 2014-2018

Table 56 LBN Brand Shares of Womenswear: % Value 2015-2018

Table 57 NBO Company Shares of Women's Nightwear: % Value 2014-2018

Table 58 LBN Brand Shares of Women's Nightwear: % Value 2015-2018

Table 59 NBO Company Shares of Women's Outerwear: % Value 2014-2018

Table 60 LBN Brand Shares of Women's Outerwear: % Value 2015-2018

Table 61 NBO Company Shares of Women's Swimwear: % Value 2014-2018

Table 62 LBN Brand Shares of Women's Swimwear: % Value 2015-2018

Table 63 NBO Company Shares of Women's Underwear: % Value 2014-2018

Table 64 LBN Brand Shares of Women's Underwear: % Value 2015-2018

Table 65 Forecast Sales of Womenswear by Category: Volume 2018-2023

Table 66 Forecast Sales of Womenswear by Category: Value 2018-2023

Table 67 Forecast Sales of Womenswear by Category: % Volume Growth 2018-2023

Table 68 Forecast Sales of Womenswear by Category: % Value Growth 2018-2023

Headlines

Prospects

Jeans - Look Trendy While Economising on Other Apparel Items

Economy Jeans Remains the Largest Category

Second-hand Continues Undermining the Potential of Jeans in Ukraine

Competitive Landscape

No-name Jeans and Brand Imitations Fare Well in Ukraine

Turkish Companies Steadily Enhance Positions in Jeans in Ukraine

Category Data

Table 69 Sales of Jeans by Category: Volume 2013-2018

Table 70 Sales of Jeans by Category: Value 2013-2018

Table 71 Sales of Jeans by Category: % Volume Growth 2013-2018

Table 72 Sales of Jeans by Category: % Value Growth 2013-2018

Table 73 Sales of Men's Jeans by Category: Volume 2013-2018

Table 74 Sales of Men's Jeans by Category: Value 2013-2018

Table 75 Sales of Men's Jeans by Category: % Volume Growth 2013-2018

Table 76 Sales of Men's Jeans by Category: % Value Growth 2013-2018

Table 77 Sales of Women's Jeans by Category: Volume 2013-2018

Table 78 Sales of Women's Jeans by Category: Value 2013-2018

Table 79 Sales of Women's Jeans by Category: % Volume Growth 2013-2018

Table 80 Sales of Women's Jeans by Category: % Value Growth 2013-2018

Table 81 NBO Company Shares of Jeans: % Value 2014-2018

Table 82 LBN Brand Shares of Jeans: % Value 2015-2018

Table 83 Forecast Sales of Jeans by Category: Volume 2018-2023

Table 84 Forecast Sales of Jeans by Category: Value 2018-2023

Table 85 Forecast Sales of Jeans by Category: % Volume Growth 2018-2023

Table 86 Forecast Sales of Jeans by Category: % Value Growth 2018-2023

Table 87 Forecast Sales of Men's Jeans by Category: Volume 2018-2023

Table 88 Forecast Sales of Men's Jeans by Category: Value 2018-2023

Table 89 Forecast Sales of Men's Jeans by Category: % Volume Growth 2018-2023

Table 90 Forecast Sales of Men's Jeans by Category: % Value Growth 2018-2023

Table 91 Forecast Sales of Women's Jeans by Category: Volume 2018-2023

Table 92 Forecast Sales of Women's Jeans by Category: Value 2018-2023

Table 93 Forecast Sales of Women's Jeans by Category: % Volume Growth 2018-2023

Table 94 Forecast Sales of Women's Jeans by Category: % Value Growth 2018-2023

Headlines

Prospects

Hosiery's Growth Prospects Dependent on Speed of Economic Recovery

Non-sheer Hosiery More Popular Than Sheer

Innovations - A Driving Force in Hosiery

Competitive Landscape

Conte Ukraine Tov Leads Hosiery

Local Companies Fare Well in Hosiery

Category Data

Table 95 Sales of Hosiery by Category: Volume 2013-2018

Table 96 Sales of Hosiery by Category: Value 2013-2018

Table 97 Sales of Hosiery by Category: % Volume Growth 2013-2018

Table 98 Sales of Hosiery by Category: % Value Growth 2013-2018

Table 99 NBO Company Shares of Hosiery: % Value 2014-2018

Table 100 LBN Brand Shares of Hosiery: % Value 2015-2018

Table 101 Forecast Sales of Hosiery by Category: Volume 2018-2023

Table 102 Forecast Sales of Hosiery by Category: Value 2018-2023

Table 103 Forecast Sales of Hosiery by Category: % Volume Growth 2018-2023

Table 104 Forecast Sales of Hosiery by Category: % Value Growth 2018-2023

Headlines

Prospects

Rising Consumer Spending Power To Benefit Category

Economy Footwear Variants Preserve Appeal To Consumers

Women's Footwear Generates the Bulk of Footwear Sales

Competitive Landscape

Category Remains Fragmented

Multinational Brands Are in the Lead

Category Data

Table 105 Sales of Footwear by Category: Volume 2013-2018

Table 106 Sales of Footwear by Category: Value 2013-2018

Table 107 Sales of Footwear by Category: % Volume Growth 2013-2018

Table 108 Sales of Footwear by Category: % Value Growth 2013-2018

Table 109 NBO Company Shares of Footwear: % Value 2014-2018

Table 110 LBN Brand Shares of Footwear: % Value 2015-2018

Table 111 Distribution of Footwear by Format: % Value 2013-2018

Table 112 Forecast Sales of Footwear by Category: Volume 2018-2023

Table 113 Forecast Sales of Footwear by Category: Value 2018-2023

Table 114 Forecast Sales of Footwear by Category: % Volume Growth 2018-2023

Table 115 Forecast Sales of Footwear by Category: % Value Growth 2018-2023

Headlines

Prospects

Sports-inspired Apparel and Footwear Attract With Convenience and Style

Ukrainians Are Likely To Become More Enthusiatic About Sports

Men Are Core Consumers of Sportswear in Ukraine

Competitive Landscape

Multinational Brands Establish Strong Foothold

Brand Imitations Remain A Problem

New Sportswear Brands Attracted To Ukraine

Category Data

Table 116 Sales of Sportswear by Category: Value 2013-2018

Table 117 Sales of Sportswear by Category: % Value Growth 2013-2018

Table 118 NBO Company Shares of Sportswear: % Value 2014-2018

Table 119 LBN Brand Shares of Sportswear: % Value 2015-2018

Table 120 Distribution of Sportswear by Format: % Value 2013-2018

Table 121 Forecast Sales of Sportswear by Category: Value 2018-2023

Table 122 Forecast Sales of Sportswear by Category: % Value Growth 2018-2023