Advertising Market Research: Global Status & Forecast by Geography, Type & Application (2017-2027)

Table of Content

1 Industrial Chain Overview

• 1.1 Advertising Industry
  • 1.1.1 Overview

Figure Advertising Picture List

• 1.1.2 Characteristics of Advertising

Figure Global Market Size and Forecast with Growth Rate, 2017-2027

• 1.5.2 Global Market Size and Forecast by Geography with CAGR, 2017-2027

Table Global Market Size and Forecast by Geography with Growth Rate, 2017-2027

• 1.5.3 Global Market Size and Forecast by Product Type with CAGR, 2017-2027

Table Global Market Size and Forecast by Type with Growth Rate, 2017-2027

• 1.5.4 Global Market Size and Forecast by End-Use with CAGR, 2017-2027

Table Global Market Size and Forecast by End-Use with Growth Rate, 2017-2027

2 Global Production & Consumption by Geography

• 2.1 Global Production & Consumption
  • 2.1.1 Global Production

Figure Global Production Amount Status and Growth Rate, 2017-2021, in Million USD

Table Global Production Amount Status and Growth Rate by Geography, 2017-2021, in Million USD

• 2.1.2 Global Consumption

Figure Global Market Amount and Growth Rate, 2017-2021, in Million USD

Table Global Market Amount and Growth Rate by Geography, 2017-2021, in Million USD

• 2.2 Geographic Production & Consumption
  • 2.2.1 Production
    • 2.2.1.1 Asia-Pacific

  Figure Asia-Pacific Production Amount Status and Growth Rate, 2017-2021, in Million USD

  Table Asia-Pacific Production Amount Status and Growth Rate by Region, 2017-2021, in Million USD

  • 2.2.1.2 North America

Figure North America Production Amount Status and Growth Rate, 2017-2021, in Million USD

Table North America Production Amount Status and Growth Rate by Region, 2017-2021, in Million USD

• 2.2.1.3 South America

Figure South America Production Amount Status and Growth Rate, 2017-2021, in Million USD

Table South America Production Amount Status and Growth Rate by Region, 2017-2021, in Million USD

• 2.2.1.4 Europe

Figure Europe Production Amount Status and Growth Rate, 2017-2021, in Million USD

Table Europe Production Amount Status and Growth Rate by Region, 2017-2021, in Million USD

• 2.2.1.5 Middle East & Africa

Figure Middle East & Africa Production Amount Status and Growth Rate, 2017-2021, in Million USD

Table Middle East & Africa Production Amount Status and Growth Rate by Region, 2017-2021, in Million USD

• 2.2.2 Consumption
  • 2.2.2.1 Asia-Pacific

Figure Asia-Pacific Market Amount and Growth Rate, 2017-2021, in Million USD

Table Asia-Pacific Market Amount and Growth Rate by Region, 2017-2021, in Million USD

• 2.2.2.2 North America

Figure North America Market Amount and Growth Rate, 2017-2021, in Million USD

Table North America Market Amount and Growth Rate by Region, 2017-2021, in Million USD

• 2.2.2.3 South America

Figure South America Market Amount and Growth Rate, 2017-2021, in Million USD

Table South America Market Amount and Growth Rate by Region, 2017-2021, in Million USD

• 2.2.2.4 Europe

Figure Europe Market Amount and Growth Rate, 2017-2021, in Million USD

Table Europe Market Amount and Growth Rate by Region, 2017-2021, in Million USD

• 2.2.2.5 Middle East & Africa

Figure Middle East & Africa Market Amount and Growth Rate, 2017-2021, in Million USD

Table Middle East & Africa Market Amount and Growth Rate by Region, 2017-2021, in Million USD

3 Major Manufacturers Introduction

• 3.1 Manufacturers Overview

Table Major Manufacturers Headquarters and Contact Information

Table Major Manufacturers Production Amount List in 2021

• 3.2 Manufacturers List
  • 3.2.1 Omnicom Group Overview

Table Omnicom Group Overview List

• 3.2.1.1 Product Specifications
• 3.2.1.2 Business Data (Production Amount (Million USD), Cost, Margin)

Table Advertising Business Operation of Omnicom Group (Production Amount (Million USD), Cost, Gross Margin)

• 3.2.1.3 Recent Developments
• 3.2.1.4 Future Strategic Planning

Table WPP Overview List

• 3.2.2.1 Product Specifications
• 3.2.2.2 Business Data (Production Amount (Million USD), Cost, Margin)

Table Advertising Business Operation of WPP (Production Amount (Million USD), Cost, Gross Margin)

• 3.2.2.3 Recent Developments
• 3.2.2.4 Future Strategic Planning

Table Dentsu Inc. Overview List

• 3.2.3.1 Product Specifications
• 3.2.3.2 Business Data (Production Amount (Million USD), Cost, Margin)

Table Advertising Business Operation of Dentsu Inc. (Production Amount (Million USD), Cost, Gross Margin)

• 3.2.3.3 Recent Developments
• 3.2.3.4 Future Strategic Planning

Table PublicisGroupe Overview List

• 3.2.4.1 Product Specifications
• 3.2.4.2 Business Data (Production Amount (Million USD), Cost, Margin)

Table Advertising Business Operation of PublicisGroupe (Production Amount (Million USD), Cost, Gross Margin)

• 3.2.4.3 Recent Developments
• 3.2.4.4 Future Strategic Planning

Table IPG Overview List

• 3.2.5.1 Product Specifications
• 3.2.5.2 Business Data (Production Amount (Million USD), Cost, Margin)

Table Advertising Business Operation of IPG (Production Amount (Million USD), Cost, Gross Margin)

• 3.2.5.3 Recent Developments
• 3.2.5.4 Future Strategic Planning

Table Havas SA Overview List

• 3.2.6.1 Product Specifications
• 3.2.6.2 Business Data (Production Amount (Million USD), Cost, Margin)

Table Advertising Business Operation of Havas SA (Production Amount (Million USD), Cost, Gross Margin)

• 3.2.6.3 Recent Developments
• 3.2.6.4 Future Strategic Planning

Table Focus Media Group Overview List

• 3.2.7.1 Product Specifications
• 3.2.7.2 Business Data (Production Amount (Million USD), Cost, Margin)

Table Advertising Business Operation of Focus Media Group (Production Amount (Million USD), Cost, Gross Margin)

• 3.2.7.3 Recent Developments
• 3.2.7.4 Future Strategic Planning

Table Guangdong Advertising Co., Ltd. Overview List

• 3.2.8.1 Product Specifications
• 3.2.8.2 Business Data (Production Amount (Million USD), Cost, Margin)

Table Advertising Business Operation of Guangdong Advertising Co., Ltd. (Production Amount (Million USD), Cost, Gross Margin)

• 3.2.8.3 Recent Developments
• 3.2.8.4 Future Strategic Planning

Table Bluefocus Communication Group Co., Ltd. Overview List

• 3.2.9.1 Product Specifications
• 3.2.9.2 Business Data (Production Amount (Million USD), Cost, Margin)

Table Advertising Business Operation of Bluefocus Communication Group Co., Ltd. (Production Amount (Million USD), Cost, Gross Margin)

• 3.2.9.3 Recent Developments
• 3.2.9.4 Future Strategic Planning

Table SiMei Media Overview List

• 3.2.10.1 Product Specifications
• 3.2.10.2 Business Data (Production Amount (Million USD), Cost, Margin)

Table Advertising Business Operation of SiMei Media (Production Amount (Million USD), Cost, Gross Margin)

• 3.2.10.3 Recent Developments
• 3.2.10.4 Future Strategic Planning

Table AVIC Culture Co.,Ltd. Overview List

• 3.2.11.1 Product Specifications
• 3.2.11.2 Business Data (Production Amount (Million USD), Cost, Margin)

Table Advertising Business Operation of AVIC Culture Co.,Ltd. (Production Amount (Million USD), Cost, Gross Margin)

• 3.2.11.3 Recent Developments
• 3.2.11.4 Future Strategic Planning

Table Yinlimedia Overview List

• 3.2.12.1 Product Specifications
• 3.2.12.2 Business Data (Production Amount (Million USD), Cost, Margin)

Table Advertising Business Operation of Yinlimedia (Production Amount (Million USD), Cost, Gross Margin)

• 3.2.12.3 Recent Developments
• 3.2.12.4 Future Strategic Planning

Table Hunan TV and Broadcast Intermediary Co., Ltd. Overview List

• 3.2.13.1 Product Specifications
• 3.2.13.2 Business Data (Production Amount (Million USD), Cost, Margin)

Table Advertising Business Operation of Hunan TV and Broadcast Intermediary Co., Ltd. (Production Amount (Million USD), Cost, Gross Margin)

• 3.2.13.3 Recent Developments
• 3.2.13.4 Future Strategic Planning

Table Guangdong Guangzhou Daily Media Co., Ltd. Overview List

• 3.2.14.1 Product Specifications
• 3.2.14.2 Business Data (Production Amount (Million USD), Cost, Margin)

Table Advertising Business Operation of Guangdong Guangzhou Daily Media Co., Ltd. (Production Amount (Million USD), Cost, Gross Margin)

• 3.2.14.3 Recent Developments
• 3.2.14.4 Future Strategic Planning

Table Beijing Bashi Media Co., Ltd. Overview List

• 3.2.15.1 Product Specifications
• 3.2.15.2 Business Data (Production Amount (Million USD), Cost, Margin)

Table Advertising Business Operation of Beijing Bashi Media Co., Ltd. (Production Amount (Million USD), Cost, Gross Margin)

• 3.2.15.3 Recent Developments
• 3.2.15.4 Future Strategic Planning

Table Dahe Group Overview List

• 3.2.16.1 Product Specifications
• 3.2.16.2 Business Data (Production Amount (Million USD), Cost, Margin)

Table Advertising Business Operation of Dahe Group (Production Amount (Million USD), Cost, Gross Margin)

• 3.2.16.3 Recent Developments
• 3.2.16.4 Future Strategic Planning

Table China Television Media Overview List

• 3.2.17.1 Product Specifications
• 3.2.17.2 Business Data (Production Amount (Million USD), Cost, Margin)

Table Advertising Business Operation of China Television Media (Production Amount (Million USD), Cost, Gross Margin)

• 3.2.17.3 Recent Developments
• 3.2.17.4 Future Strategic Planning

Table Spearhead Integrated Marketing Communication Group Overview List

• 3.2.18.1 Product Specifications
• 3.2.18.2 Business Data (Production Amount (Million USD), Cost, Margin)

Table Advertising Business Operation of Spearhead Integrated Marketing Communication Group (Production Amount (Million USD), Cost, Gross Margin)

• 3.2.18.3 Recent Developments
• 3.2.18.4 Future Strategic Planning

Table Shanghai Xinhua Media Co., Ltd. Overview List

• 3.2.19.1 Product Specifications
• 3.2.19.2 Business Data (Production Amount (Million USD), Cost, Margin)

Table Advertising Business Operation of Shanghai Xinhua Media Co., Ltd. (Production Amount (Million USD), Cost, Gross Margin)

• 3.2.19.3 Recent Developments
• 3.2.19.4 Future Strategic Planning

Table Chengdu B-ray Media Co., Ltd. Overview List

• 3.2.20.1 Product Specifications
• 3.2.20.2 Business Data (Production Amount (Million USD), Cost, Margin)

Table Advertising Business Operation of Chengdu B-ray Media Co., Ltd. (Production Amount (Million USD), Cost, Gross Margin)

• 3.2.20.3 Recent Developments
• 3.2.20.4 Future Strategic Planning

4 Market Competition Pattern

• 4.1 Market Size and Sketch

Figure Global Market Size and Growth Rate, 2017-2021, in Million USD

Figure Global Competition Sketch Overview

• 4.2 Company Market Share
  • 4.2.1 Global Production by Major Manufacturers

Table Global Production Amount List by Manufacturers, 2017-2021, in Million USD

Table Global Production Amount Share List by Manufacturers, 2017-2021, in Million USD

Figure Global Production Amount Share by Manufacturers in 2021, in Million USD

• 4.2.2 Market Concentration Analysis

5 Product Type Segment

• 5.1 Global Overview by Product Type Segment

Table Global Market Status and Growth Rate by Product Type Segment, 2017-2021, in Million USD

• 5.2 Segment Subdivision by Product Type
  • 5.2.1 Market in TV Advertising
    • 5.2.1.1 Market Size

  Figure Global Market Amount and Growth Rate in TV Advertising, 2017-2021, in USD Million

  • 5.2.1.2 Situation & Development
• 5.2.2 Market in Newspaper & Magazine Advertising
  • 5.2.2.1 Market Size

Figure Global Market Amount and Growth Rate in Newspaper & Magazine Advertising, 2017-2021, in USD Million

• 5.2.2.2 Situation & Development

Figure Global Market Amount and Growth Rate in Outdoors Advertising, 2017-2021, in USD Million

• 5.2.3.2 Situation & Development

Figure Global Market Amount and Growth Rate in Radio Advertising, 2017-2021, in USD Million

• 5.2.4.2 Situation & Development

Figure Global Market Amount and Growth Rate in Internet Advertising, 2017-2021, in USD Million

• 5.2.5.2 Situation & Development

Figure Global Market Amount and Growth Rate in Others, 2017-2021, in USD Million

• 5.2.6.2 Situation & Development

6 End-Use Segment

• 6.1 Global Overview by End-Use Segment

Table Global Market Status and Growth Rate by End-Use Segment, 2017-2021, in Million USD

• 6.2 Segment Subdivision
  • 6.2.1 Market in Food & Beverage Industry
    • 6.2.1.1 Market Size

  Figure Global Market Amount and Growth Rate in Food & Beverage Industry, 2017-2021, in USD Million

  • 6.2.1.2 Situation & Development
• 6.2.2 Market in Vehicles Industry
  • 6.2.2.1 Market Size

Figure Global Market Amount and Growth Rate in Vehicles Industry, 2017-2021, in USD Million

• 6.2.2.2 Situation & Development

Figure Global Market Amount and Growth Rate in Health and Medical Industry, 2017-2021, in USD Million

• 6.2.3.2 Situation & Development

Figure Global Market Amount and Growth Rate in Commercial and Personal Services, 2017-2021, in USD Million

• 6.2.4.2 Situation & Development

Figure Global Market Amount and Growth Rate in Consumer Goods, 2017-2021, in USD Million

• 6.2.5.2 Situation & Development

Figure Global Market Amount and Growth Rate in Others, 2017-2021, in USD Million

• 6.2.6.2 Situation & Development

7 Market Forecast & Trend

• 7.1 Regional Forecast

Table Global Market Forecast by Region Segment 2022-2027, in Million USD

• 7.2 Consumption Forecast
  • 7.2.1 Product Type Forecast

Table Global Market Amount by Product Type Segment 2022-2027, in Million USD

• 7.2.2 End-Use Forecast

Table Global Market Amount by End-Use Segment 2022-2027, in Million USD

• 7.3 Investment Trend
• 7.4 Consumption Trend

8 Price & Channel

• 8.1 Price and Cost
  • 8.1.1 Price
  • 8.1.2 Cost

Figure Cost Component Ratio

• 8.2 Channel Segment

9 Market Drivers & Investment Environment

• 9.1 Market Drivers
• 9.2 Investment Environment
• 9.3 Impact of Coronavirus on the Advertising Industry
  • 9.3.1 Impact on Industry Upstream
  • 9.3.2 Impact on Industry Downstream
  • 9.3.3 Impact on Industry Channels
  • 9.3.4 Impact on Industry Competition
  • 9.3.5 Impact on Industry Employment

10 Research Conclusion

List of Table

Table Global Market Size and Forecast by Geography with Growth Rate, 2017-2027

Table Global Market Size and Forecast by Type with Growth Rate, 2017-2027

Table Global Market Size and Forecast by End-Use with Growth Rate, 2017-2027

Table Global Production Amount Status and Growth Rate by Geography, 2017-2021, in Million USD

Table Global Market Amount and Growth Rate by Geography, 2017-2021, in Million USD

Table Asia-Pacific Production Amount Status and Growth Rate by Region, 2017-2021, in Million USD

Table North America Production Amount Status and Growth Rate by Region, 2017-2021, in Million USD

Table South America Production Amount Status and Growth Rate by Region, 2017-2021, in Million USD

Table Europe Production Amount Status and Growth Rate by Region, 2017-2021, in Million USD

Table Middle East & Africa Production Amount Status and Growth Rate by Region, 2017-2021, in Million USD

Table Asia-Pacific Market Amount and Growth Rate by Region, 2017-2021, in Million USD

Table North America Market Amount and Growth Rate by Region, 2017-2021, in Million USD

Table South America Market Amount and Growth Rate by Region, 2017-2021, in Million USD

Table Europe Market Amount and Growth Rate by Region, 2017-2021, in Million USD

Table Middle East & Africa Market Amount and Growth Rate by Region, 2017-2021, in Million USD

Table Major Manufacturers Headquarters and Contact Information

Table Major Manufacturers Production Amount List in 2021

Table Omnicom Group Overview List

Table Advertising Business Operation of Omnicom Group (Production Amount (Million USD), Cost, Gross Margin)

Table WPP Overview List

Table Advertising Business Operation of WPP (Production Amount (Million USD), Cost, Gross Margin)

Table Dentsu Inc. Overview List

Table Advertising Business Operation of Dentsu Inc. (Production Amount (Million USD), Cost, Gross Margin)

Table PublicisGroupe Overview List

Table Advertising Business Operation of PublicisGroupe (Production Amount (Million USD), Cost, Gross Margin)

Table IPG Overview List

Table Advertising Business Operation of IPG (Production Amount (Million USD), Cost, Gross Margin)

Table Havas SA Overview List

Table Advertising Business Operation of Havas SA (Production Amount (Million USD), Cost, Gross Margin)

Table Focus Media Group Overview List

Table Advertising Business Operation of Focus Media Group (Production Amount (Million USD), Cost, Gross Margin)

Table Guangdong Advertising Co., Ltd. Overview List

Table Advertising Business Operation of Guangdong Advertising Co., Ltd. (Production Amount (Million USD), Cost, Gross Margin)

Table Bluefocus Communication Group Co., Ltd. Overview List

Table Advertising Business Operation of Bluefocus Communication Group Co., Ltd. (Production Amount (Million USD), Cost, Gross Margin)

Table SiMei Media Overview List

Table Advertising Business Operation of SiMei Media (Production Amount (Million USD), Cost, Gross Margin)

Table AVIC Culture Co.,Ltd. Overview List

Table Advertising Business Operation of AVIC Culture Co.,Ltd. (Production Amount (Million USD), Cost, Gross Margin)

Table Yinlimedia Overview List

Table Advertising Business Operation of Yinlimedia (Production Amount (Million USD), Cost, Gross Margin)

Table Hunan TV and Broadcast Intermediary Co., Ltd. Overview List

Table Advertising Business Operation of Hunan TV and Broadcast Intermediary Co., Ltd. (Production Amount (Million USD), Cost, Gross Margin)

Table Guangdong Guangzhou Daily Media Co., Ltd. Overview List

Table Advertising Business Operation of Guangdong Guangzhou Daily Media Co., Ltd. (Production Amount (Million USD), Cost, Gross Margin)

Table Beijing Bashi Media Co., Ltd. Overview List

Table Advertising Business Operation of Beijing Bashi Media Co., Ltd. (Production Amount (Million USD), Cost, Gross Margin)

Table Dahe Group Overview List

Table Advertising Business Operation of Dahe Group (Production Amount (Million USD), Cost, Gross Margin)

Table China Television Media Overview List

Table Advertising Business Operation of China Television Media (Production Amount (Million USD), Cost, Gross Margin)

Table Spearhead Integrated Marketing Communication Group Overview List

Table Advertising Business Operation of Spearhead Integrated Marketing Communication Group (Production Amount (Million USD), Cost, Gross Margin)

Table Shanghai Xinhua Media Co., Ltd. Overview List

Table Advertising Business Operation of Shanghai Xinhua Media Co., Ltd. (Production Amount (Million USD), Cost, Gross Margin)

Table Chengdu B-ray Media Co., Ltd. Overview List

Table Advertising Business Operation of Chengdu B-ray Media Co., Ltd. (Production Amount (Million USD), Cost, Gross Margin)

Table Global Production Amount List by Manufacturers, 2017-2021, in Million USD

Table Global Production Amount Share List by Manufacturers, 2017-2021, in Million USD

Table Global Market Status and Growth Rate by Product Type Segment, 2017-2021, in Million USD

Table Global Market Status and Growth Rate by End-Use Segment, 2017-2021, in Million USD

Table Global Market Forecast by Region Segment 2022-2027, in Million USD

Table Global Market Amount by Product Type Segment 2022-2027, in Million USD

Table Global Market Amount by End-Use Segment 2022-2027, in Million USD

List of Figure

Figure Advertising Picture List

Figure Global Market Size and Forecast with Growth Rate, 2017-2027

Figure Global Production Amount Status and Growth Rate, 2017-2021, in Million USD

Figure Global Market Amount and Growth Rate, 2017-2021, in Million USD

Figure Asia-Pacific Production Amount Status and Growth Rate, 2017-2021, in Million USD

Figure North America Production Amount Status and Growth Rate, 2017-2021, in Million USD

Figure South America Production Amount Status and Growth Rate, 2017-2021, in Million USD

Figure Europe Production Amount Status and Growth Rate, 2017-2021, in Million USD

Figure Middle East & Africa Production Amount Status and Growth Rate, 2017-2021, in Million USD

Figure Asia-Pacific Market Amount and Growth Rate, 2017-2021, in Million USD

Figure North America Market Amount and Growth Rate, 2017-2021, in Million USD

Figure South America Market Amount and Growth Rate, 2017-2021, in Million USD

Figure Europe Market Amount and Growth Rate, 2017-2021, in Million USD

Figure Middle East & Africa Market Amount and Growth Rate, 2017-2021, in Million USD

Figure Global Market Size and Growth Rate, 2017-2021, in Million USD

Figure Global Competition Sketch Overview

Figure Global Production Amount Share by Manufacturers in 2021, in Million USD

Figure Global Market Amount and Growth Rate in TV Advertising, 2017-2021, in USD Million

Figure Global Market Amount and Growth Rate in Newspaper & Magazine Advertising, 2017-2021, in USD Million

Figure Global Market Amount and Growth Rate in Outdoors Advertising, 2017-2021, in USD Million

Figure Global Market Amount and Growth Rate in Radio Advertising, 2017-2021, in USD Million

Figure Global Market Amount and Growth Rate in Internet Advertising, 2017-2021, in USD Million

Figure Global Market Amount and Growth Rate in Others, 2017-2021, in USD Million

Figure Global Market Amount and Growth Rate in Food & Beverage Industry, 2017-2021, in USD Million

Figure Global Market Amount and Growth Rate in Vehicles Industry, 2017-2021, in USD Million

Figure Global Market Amount and Growth Rate in Health and Medical Industry, 2017-2021, in USD Million

Figure Global Market Amount and Growth Rate in Commercial and Personal Services, 2017-2021, in USD Million

Figure Global Market Amount and Growth Rate in Consumer Goods, 2017-2021, in USD Million

Figure Global Market Amount and Growth Rate in Others, 2017-2021, in USD Million

Figure Cost Component Ratio