Global Advertising Market Analysis 2013-2018 and Forecast 2019-2024

Table of Contents

1 Industry Overview

• 1.1 Advertising Industry
  • 1.1.1 Overview
  • 1.1.2 Development of Advertising
• 1.2 Market Segment
  • 1.2.1 Upstream
  • 1.2.2 Downstream
• 1.3 Cost Analysis

2 Industry Environment (PEST Analysis)

• 2.1 Policy
• 2.2 Economics
• 2.3 Sociology
• 2.4 Technology

3 Advertising Market by Type

• 3.1 By Type
  • 3.1.1 TV Advertising
  • 3.1.2 Newspaper & Magazine Advertising
  • 3.1.3 Outdoors Advertising
  • 3.1.4 Radio Advertising
  • 3.1.5 Internet Advertising
  • 3.1.6 Others
• 3.2 Market Size
• 3.3 Market Forecast

4 Major Companies List

4.Advertising Omnicom Group (Company Profile, Sales Data etc.)

• 4.2 WPP (Company Profile, Sales Data etc.)
• 4.3 Dentsu Inc. (Company Profile, Sales Data etc.)
• 4.4 PublicisGroupe (Company Profile, Sales Data etc.)
• 4.5 IPG (Company Profile, Sales Data etc.)
• 4.6 Havas SA (Company Profile, Sales Data etc.)
• 4.7 Focus Media Group (Company Profile, Sales Data etc.)
• 4.8 Guangdong Advertising Co., Ltd. (Company Profile, Sales Data etc.)
• 4.9 Bluefocus Communication Group Co., Ltd. (Company Profile, Sales Data etc.)
• 4.10 SiMei Media (Company Profile, Sales Data etc.)
• 4.11 AVIC Culture Co.,Ltd. (Company Profile, Sales Data etc.)
• 4.12 Yinlimedia (Company Profile, Sales Data etc.)
• 4.13 Hunan TV and Broadcast Intermediary Co., Ltd. (Company Profile, Sales Data etc.)
• 4.14 Guangdong Guangzhou Daily Media Co., Ltd. (Company Profile, Sales Data etc.)
• 4.15 Beijing Bashi Media Co., Ltd. (Company Profile, Sales Data etc.)
• 4.16 Dahe Group (Company Profile, Sales Data etc.)
• 4.17 China Television Media (Company Profile, Sales Data etc.)
• 4.18 Spearhead Integrated Marketing Communication Group (Company Profile, Sales Data etc.)
• 4.19 Shanghai Xinhua Media Co., Ltd. (Company Profile, Sales Data etc.)
• 4.20 Chengdu B-ray Media Co., Ltd. (Company Profile, Sales Data etc.)

5 Market Competition

• 5.1 Company Competition
• 5.2 Regional Market by Company

6 Demand by End Market

• 6.1 Demand Situation
  • 6.1.1 Demand in Food & Beverage Industry
  • 6.1.2 Demand in Vehicles Industry
  • 6.1.3 Demand in Health and Medical Industry
  • 6.1.4 Demand in Commercial and Personal Services
  • 6.1.5 Demand in Consumer Goods
  • 6.1.6 Demand in Others
• 6.2 Regional Demand Comparison
• 6.3 Demand Forecast

7 Region Operation

• 7.1 Regional Production
• 7.2 Regional Market
• 7.3 by Region
  • 7.3.1 North America
    • 7.3.1.1 Overview
    • 7.3.1.2 by Country (U.S., Canada, Mexico)
  • 7.3.2 Europe
    • 7.3.2.1 Overview
    • 7.3.2.2 by Country (Germany, U.K., France, Italy, Russia, Spain etc.)
  • 7.3.3 Asia-Pacific
    • 7.3.3.1 Overview
    • 7.3.3.2 by Country (China, India, Japan, Southeast Asia etc.)
  • 7.3.4 South America
    • 7.3.4.1 Overview
    • 7.3.4.2 by Country (Brazil, Argentina etc.)
  • 7.3.5 Middle East & Africa
    • 7.3.5.1 Overview
    • 7.3.5.2 by Country (Saudi Arabia, South Africa etc.)
• 7.4 Regional Import & Export
• 7.5 Regional Forecast

8 Marketing & Price

• 8.1 Price and Margin
  • 8.1.1 Price Trends
  • 8.1.2 Factors of Price Change
  • 8.1.3 Manufacturers Gross Margin Analysis
• 8.2 Marketing Channel

9 Research Conclusion

List of Tables

Table Upstream Segment of Advertising

Table Application Segment of Advertising

Table Global Advertising Market 2013-2024, by Application, in USD Million

Table Major Company List of TV Advertising

Table Major Company List of Newspaper & Magazine Advertising

Table Major Company List of Outdoors Advertising

Table Major Company List of Radio Advertising

Table Major Company List of Internet Advertising

Table Major Company List of Others

Table Global Advertising Market 2013-2018, by Type, in USD Million

Table Global Advertising Market Forecast 2019-2024, by Type, in USD Million

Table Omnicom Group Overview List

Table Advertising Business Operation of Omnicom Group (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

Table WPP Overview List

Table Advertising Business Operation of WPP (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

Table Dentsu Inc. Overview List

Table Advertising Business Operation of Dentsu Inc. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

Table PublicisGroupe Overview List

Table Advertising Business Operation of PublicisGroupe (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

Table IPG Overview List

Table Advertising Business Operation of IPG (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

Table Havas SA Overview List

Table Advertising Business Operation of Havas SA (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

Table Focus Media Group Overview List

Table Advertising Business Operation of Focus Media Group (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

Table Guangdong Advertising Co., Ltd. Overview List

Table Advertising Business Operation of Guangdong Advertising Co., Ltd. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

Table Bluefocus Communication Group Co., Ltd. Overview List

Table Advertising Business Operation of Bluefocus Communication Group Co., Ltd. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

Table SiMei Media Overview List

Table Advertising Business Operation of SiMei Media (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

Table AVIC Culture Co.,Ltd. Overview List

Table Advertising Business Operation of AVIC Culture Co.,Ltd. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

Table Yinlimedia Overview List

Table Advertising Business Operation of Yinlimedia (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

Table Hunan TV and Broadcast Intermediary Co., Ltd. Overview List

Table Advertising Business Operation of Hunan TV and Broadcast Intermediary Co., Ltd. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

Table Guangdong Guangzhou Daily Media Co., Ltd. Overview List

Table Advertising Business Operation of Guangdong Guangzhou Daily Media Co., Ltd. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

Table Beijing Bashi Media Co., Ltd. Overview List

Table Advertising Business Operation of Beijing Bashi Media Co., Ltd. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

Table Dahe Group Overview List

Table Advertising Business Operation of Dahe Group (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

Table China Television Media Overview List

Table Advertising Business Operation of China Television Media (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

Table Spearhead Integrated Marketing Communication Group Overview List

Table Advertising Business Operation of Spearhead Integrated Marketing Communication Group (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

Table Shanghai Xinhua Media Co., Ltd. Overview List

Table Advertising Business Operation of Shanghai Xinhua Media Co., Ltd. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

Table Chengdu B-ray Media Co., Ltd. Overview List

Table Advertising Business Operation of Chengdu B-ray Media Co., Ltd. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

Table Global Advertising Sales Revenue 2013-2018, by Company, in USD Million

Table Global Advertising Sales Revenue Share, by Company, in USD Million

Table Major Consumers List and Overview

Table Regional Demand Comparison List

Table Major Application in Different Regions

Table Advertising Demand Forecast 2019-2024, by Application, in USD Million

Table Advertising Production 2013-2018, by Region, in USD Million

Table Global Advertising Market 2013-2018, by Region, in USD Million

Table Global Advertising Market Share 2013-2018, by Region, in USD Million

Table North America Advertising Market Size 2013-2018, by Country, in USD Million

Table Europe Advertising Market Size 2013-2018, by Country, in USD Million

Table Asia-Pacific Advertising Market Size 2013-2018, by Country, in USD Million

Table South America Advertising Market Size 2013-2018, by Country, in USD Million

Table Middle East & Africa Advertising Market Size 2013-2018, by Country, in USD Million

Table Advertising Market Forecast 2019-2024, by Region, in USD Million

Table Price Factors List

List of Figures

Figure Global Advertising Market Growth 2013-2018, by Type, in USD Million

Figure North America Advertising Market Concentration, in 2018

Figure Europe Advertising Market Market Concentration, in 2018

Figure Asia-Pacific Advertising MMarket Concentration, in 2018

Figure South America Advertising Market Concentration, in 2018

Figure Middle East & Africa Advertising Market Concentration, in 2018

Figure Advertising Demand in Food & Beverage Industry, 2013-2018, in USD Million

Figure Advertising Demand in Vehicles Industry, 2013-2018, in USD Million

Figure Advertising Demand in Health and Medical Industry, 2013-2018, in USD Million

Figure Advertising Demand in Commercial and Personal Services, 2013-2018, in USD Million

Figure Advertising Demand in Consumer Goods, 2013-2018, in USD Million

Figure Advertising Demand in Others, 2013-2018, in USD Million

Figure North America Advertising Market Size and Growth 2013-2018, in USD Million

Figure Europe Advertising Market Size and Growth 2013-2018, in USD Million

Figure Asia-Pacific Advertising Market Size and Growth 2013-2018, in USD Million

Figure South America Advertising Market Size and Growth 2013-2018, in USD Million

Figure Middle East & Africa Advertising Market Size and Growth 2013-2018, in USD Million

Figure Marketing Channels Overview