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Service & Software Global Ad Tech Software Market 2024 by Company, Regions, Type and Application, Forecast to 2030

  • RnM3816556
    • |
  • 13 August, 2024
    • |
  • Global
    • |
  • 128 Pages
    • |
  • GIR (Global Info Research)
    • |
  • Service & Software

According to our (Global Info Research) latest study, the global Ad Tech Software market size was valued at USD million in 2023 and is forecast to a readjusted size of USD million by 2030 with a CAGR of % during review period.
The ad tech market as the technology for managing advertisements across channels, including search, display, video, mobile and social, with functions for targeting, campaign design, bid-management, analysis, optimization and automation of digital advertising.
The Global Info Research report includes an overview of the development of the Ad Tech Software industry chain, the market status of Large Enterprises(1000+ Users) (Cloud-Based, On-Premises), Medium-Sized Enterprise(499-1000 Users) (Cloud-Based, On-Premises), and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of Ad Tech Software.
Regionally, the report analyzes the Ad Tech Software markets in key regions. North America and Europe are experiencing steady growth, driven by government initiatives and increasing consumer awareness. Asia-Pacific, particularly China, leads the global Ad Tech Software market, with robust domestic demand, supportive policies, and a strong manufacturing base.
Key Features:
The report presents comprehensive understanding of the Ad Tech Software market. It provides a holistic view of the industry, as well as detailed insights into individual components and stakeholders. The report analysis market dynamics, trends, challenges, and opportunities within the Ad Tech Software industry.
The report involves analyzing the market at a macro level:
Market Sizing and Segmentation: Report collect data on the overall market size, including the revenue generated, and market share of different by Type (e.g., Cloud-Based, On-Premises).
Industry Analysis: Report analyse the broader industry trends, such as government policies and regulations, technological advancements, consumer preferences, and market dynamics. This analysis helps in understanding the key drivers and challenges influencing the Ad Tech Software market.
Regional Analysis: The report involves examining the Ad Tech Software market at a regional or national level. Report analyses regional factors such as government incentives, infrastructure development, economic conditions, and consumer behaviour to identify variations and opportunities within different markets.
Market Projections: Report covers the gathered data and analysis to make future projections and forecasts for the Ad Tech Software market. This may include estimating market growth rates, predicting market demand, and identifying emerging trends.
The report also involves a more granular approach to Ad Tech Software:
Company Analysis: Report covers individual Ad Tech Software players, suppliers, and other relevant industry players. This analysis includes studying their financial performance, market positioning, product portfolios, partnerships, and strategies.
Consumer Analysis: Report covers data on consumer behaviour, preferences, and attitudes towards Ad Tech Software This may involve surveys, interviews, and analysis of consumer reviews and feedback from different by Application (Large Enterprises(1000+ Users), Medium-Sized Enterprise(499-1000 Users)).
Technology Analysis: Report covers specific technologies relevant to Ad Tech Software. It assesses the current state, advancements, and potential future developments in Ad Tech Software areas.
Competitive Landscape: By analyzing individual companies, suppliers, and consumers, the report present insights into the competitive landscape of the Ad Tech Software market. This analysis helps understand market share, competitive advantages, and potential areas for differentiation among industry players.
Market Validation: The report involves validating findings and projections through primary research, such as surveys, interviews, and focus groups.
Market Segmentation
Ad Tech Software market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.
Market segment by Type
Cloud-Based
On-Premises
Market segment by Application
Large Enterprises(1000+ Users)
Medium-Sized Enterprise(499-1000 Users)
Small Enterprises(1-499 Users)
Market segment by players, this report covers
The Trade Desk
AdRoll
Criteo
Google
MediaMath
4C Insights
InMobi
Amobee
Adform
IgnitionOne
Kenshoo
AppNexus
Quantcast
Centro
Xaxis
Sizmek
FlashTalking
Visto
Market segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
South America (Brazil, Argentina and Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Ad Tech Software product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Ad Tech Software, with revenue, gross margin and global market share of Ad Tech Software from 2019 to 2024.
Chapter 3, the Ad Tech Software competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2019 to 2030.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2019 to 2024.and Ad Tech Software market forecast, by regions, type and application, with consumption value, from 2025 to 2030.
Chapter 11, market dynamics, drivers, restraints, trends and Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Ad Tech Software.
Chapter 13, to describe Ad Tech Software research findings and conclusion.


1 Market Overview

  • 1.1 Product Overview and Scope of Ad Tech Software
  • 1.2 Market Estimation Caveats and Base Year
  • 1.3 Classification of Ad Tech Software by Type
    • 1.3.1 Overview: Global Ad Tech Software Market Size by Type: 2019 Versus 2023 Versus 2030
    • 1.3.2 Global Ad Tech Software Consumption Value Market Share by Type in 2023
    • 1.3.3 Cloud-Based
    • 1.3.4 On-Premises
  • 1.4 Global Ad Tech Software Market by Application
    • 1.4.1 Overview: Global Ad Tech Software Market Size by Application: 2019 Versus 2023 Versus 2030
    • 1.4.2 Large Enterprises(1000+ Users)
    • 1.4.3 Medium-Sized Enterprise(499-1000 Users)
    • 1.4.4 Small Enterprises(1-499 Users)
  • 1.5 Global Ad Tech Software Market Size & Forecast
  • 1.6 Global Ad Tech Software Market Size and Forecast by Region
    • 1.6.1 Global Ad Tech Software Market Size by Region: 2019 VS 2023 VS 2030
    • 1.6.2 Global Ad Tech Software Market Size by Region, (2019-2030)
    • 1.6.3 North America Ad Tech Software Market Size and Prospect (2019-2030)
    • 1.6.4 Europe Ad Tech Software Market Size and Prospect (2019-2030)
    • 1.6.5 Asia-Pacific Ad Tech Software Market Size and Prospect (2019-2030)
    • 1.6.6 South America Ad Tech Software Market Size and Prospect (2019-2030)
    • 1.6.7 Middle East and Africa Ad Tech Software Market Size and Prospect (2019-2030)

2 Company Profiles

  • 2.1 The Trade Desk
    • 2.1.1 The Trade Desk Details
    • 2.1.2 The Trade Desk Major Business
    • 2.1.3 The Trade Desk Ad Tech Software Product and Solutions
    • 2.1.4 The Trade Desk Ad Tech Software Revenue, Gross Margin and Market Share (2019-2024)
    • 2.1.5 The Trade Desk Recent Developments and Future Plans
  • 2.2 AdRoll
    • 2.2.1 AdRoll Details
    • 2.2.2 AdRoll Major Business
    • 2.2.3 AdRoll Ad Tech Software Product and Solutions
    • 2.2.4 AdRoll Ad Tech Software Revenue, Gross Margin and Market Share (2019-2024)
    • 2.2.5 AdRoll Recent Developments and Future Plans
  • 2.3 Criteo
    • 2.3.1 Criteo Details
    • 2.3.2 Criteo Major Business
    • 2.3.3 Criteo Ad Tech Software Product and Solutions
    • 2.3.4 Criteo Ad Tech Software Revenue, Gross Margin and Market Share (2019-2024)
    • 2.3.5 Criteo Recent Developments and Future Plans
  • 2.4 Google
    • 2.4.1 Google Details
    • 2.4.2 Google Major Business
    • 2.4.3 Google Ad Tech Software Product and Solutions
    • 2.4.4 Google Ad Tech Software Revenue, Gross Margin and Market Share (2019-2024)
    • 2.4.5 Google Recent Developments and Future Plans
  • 2.5 MediaMath
    • 2.5.1 MediaMath Details
    • 2.5.2 MediaMath Major Business
    • 2.5.3 MediaMath Ad Tech Software Product and Solutions
    • 2.5.4 MediaMath Ad Tech Software Revenue, Gross Margin and Market Share (2019-2024)
    • 2.5.5 MediaMath Recent Developments and Future Plans
  • 2.6 4C Insights
    • 2.6.1 4C Insights Details
    • 2.6.2 4C Insights Major Business
    • 2.6.3 4C Insights Ad Tech Software Product and Solutions
    • 2.6.4 4C Insights Ad Tech Software Revenue, Gross Margin and Market Share (2019-2024)
    • 2.6.5 4C Insights Recent Developments and Future Plans
  • 2.7 InMobi
    • 2.7.1 InMobi Details
    • 2.7.2 InMobi Major Business
    • 2.7.3 InMobi Ad Tech Software Product and Solutions
    • 2.7.4 InMobi Ad Tech Software Revenue, Gross Margin and Market Share (2019-2024)
    • 2.7.5 InMobi Recent Developments and Future Plans
  • 2.8 Amobee
    • 2.8.1 Amobee Details
    • 2.8.2 Amobee Major Business
    • 2.8.3 Amobee Ad Tech Software Product and Solutions
    • 2.8.4 Amobee Ad Tech Software Revenue, Gross Margin and Market Share (2019-2024)
    • 2.8.5 Amobee Recent Developments and Future Plans
  • 2.9 Adform
    • 2.9.1 Adform Details
    • 2.9.2 Adform Major Business
    • 2.9.3 Adform Ad Tech Software Product and Solutions
    • 2.9.4 Adform Ad Tech Software Revenue, Gross Margin and Market Share (2019-2024)
    • 2.9.5 Adform Recent Developments and Future Plans
  • 2.10 IgnitionOne
    • 2.10.1 IgnitionOne Details
    • 2.10.2 IgnitionOne Major Business
    • 2.10.3 IgnitionOne Ad Tech Software Product and Solutions
    • 2.10.4 IgnitionOne Ad Tech Software Revenue, Gross Margin and Market Share (2019-2024)
    • 2.10.5 IgnitionOne Recent Developments and Future Plans
  • 2.11 Kenshoo
    • 2.11.1 Kenshoo Details
    • 2.11.2 Kenshoo Major Business
    • 2.11.3 Kenshoo Ad Tech Software Product and Solutions
    • 2.11.4 Kenshoo Ad Tech Software Revenue, Gross Margin and Market Share (2019-2024)
    • 2.11.5 Kenshoo Recent Developments and Future Plans
  • 2.12 AppNexus
    • 2.12.1 AppNexus Details
    • 2.12.2 AppNexus Major Business
    • 2.12.3 AppNexus Ad Tech Software Product and Solutions
    • 2.12.4 AppNexus Ad Tech Software Revenue, Gross Margin and Market Share (2019-2024)
    • 2.12.5 AppNexus Recent Developments and Future Plans
  • 2.13 Quantcast
    • 2.13.1 Quantcast Details
    • 2.13.2 Quantcast Major Business
    • 2.13.3 Quantcast Ad Tech Software Product and Solutions
    • 2.13.4 Quantcast Ad Tech Software Revenue, Gross Margin and Market Share (2019-2024)
    • 2.13.5 Quantcast Recent Developments and Future Plans
  • 2.14 Centro
    • 2.14.1 Centro Details
    • 2.14.2 Centro Major Business
    • 2.14.3 Centro Ad Tech Software Product and Solutions
    • 2.14.4 Centro Ad Tech Software Revenue, Gross Margin and Market Share (2019-2024)
    • 2.14.5 Centro Recent Developments and Future Plans
  • 2.15 Xaxis
    • 2.15.1 Xaxis Details
    • 2.15.2 Xaxis Major Business
    • 2.15.3 Xaxis Ad Tech Software Product and Solutions
    • 2.15.4 Xaxis Ad Tech Software Revenue, Gross Margin and Market Share (2019-2024)
    • 2.15.5 Xaxis Recent Developments and Future Plans
  • 2.16 Sizmek
    • 2.16.1 Sizmek Details
    • 2.16.2 Sizmek Major Business
    • 2.16.3 Sizmek Ad Tech Software Product and Solutions
    • 2.16.4 Sizmek Ad Tech Software Revenue, Gross Margin and Market Share (2019-2024)
    • 2.16.5 Sizmek Recent Developments and Future Plans
  • 2.17 FlashTalking
    • 2.17.1 FlashTalking Details
    • 2.17.2 FlashTalking Major Business
    • 2.17.3 FlashTalking Ad Tech Software Product and Solutions
    • 2.17.4 FlashTalking Ad Tech Software Revenue, Gross Margin and Market Share (2019-2024)
    • 2.17.5 FlashTalking Recent Developments and Future Plans
  • 2.18 Visto
    • 2.18.1 Visto Details
    • 2.18.2 Visto Major Business
    • 2.18.3 Visto Ad Tech Software Product and Solutions
    • 2.18.4 Visto Ad Tech Software Revenue, Gross Margin and Market Share (2019-2024)
    • 2.18.5 Visto Recent Developments and Future Plans

3 Market Competition, by Players

  • 3.1 Global Ad Tech Software Revenue and Share by Players (2019-2024)
  • 3.2 Market Share Analysis (2023)
    • 3.2.1 Market Share of Ad Tech Software by Company Revenue
    • 3.2.2 Top 3 Ad Tech Software Players Market Share in 2023
    • 3.2.3 Top 6 Ad Tech Software Players Market Share in 2023
  • 3.3 Ad Tech Software Market: Overall Company Footprint Analysis
    • 3.3.1 Ad Tech Software Market: Region Footprint
    • 3.3.2 Ad Tech Software Market: Company Product Type Footprint
    • 3.3.3 Ad Tech Software Market: Company Product Application Footprint
  • 3.4 New Market Entrants and Barriers to Market Entry
  • 3.5 Mergers, Acquisition, Agreements, and Collaborations

4 Market Size Segment by Type

  • 4.1 Global Ad Tech Software Consumption Value and Market Share by Type (2019-2024)
  • 4.2 Global Ad Tech Software Market Forecast by Type (2025-2030)

5 Market Size Segment by Application

  • 5.1 Global Ad Tech Software Consumption Value Market Share by Application (2019-2024)
  • 5.2 Global Ad Tech Software Market Forecast by Application (2025-2030)

6 North America

  • 6.1 North America Ad Tech Software Consumption Value by Type (2019-2030)
  • 6.2 North America Ad Tech Software Consumption Value by Application (2019-2030)
  • 6.3 North America Ad Tech Software Market Size by Country
    • 6.3.1 North America Ad Tech Software Consumption Value by Country (2019-2030)
    • 6.3.2 United States Ad Tech Software Market Size and Forecast (2019-2030)
    • 6.3.3 Canada Ad Tech Software Market Size and Forecast (2019-2030)
    • 6.3.4 Mexico Ad Tech Software Market Size and Forecast (2019-2030)

7 Europe

  • 7.1 Europe Ad Tech Software Consumption Value by Type (2019-2030)
  • 7.2 Europe Ad Tech Software Consumption Value by Application (2019-2030)
  • 7.3 Europe Ad Tech Software Market Size by Country
    • 7.3.1 Europe Ad Tech Software Consumption Value by Country (2019-2030)
    • 7.3.2 Germany Ad Tech Software Market Size and Forecast (2019-2030)
    • 7.3.3 France Ad Tech Software Market Size and Forecast (2019-2030)
    • 7.3.4 United Kingdom Ad Tech Software Market Size and Forecast (2019-2030)
    • 7.3.5 Russia Ad Tech Software Market Size and Forecast (2019-2030)
    • 7.3.6 Italy Ad Tech Software Market Size and Forecast (2019-2030)

8 Asia-Pacific

  • 8.1 Asia-Pacific Ad Tech Software Consumption Value by Type (2019-2030)
  • 8.2 Asia-Pacific Ad Tech Software Consumption Value by Application (2019-2030)
  • 8.3 Asia-Pacific Ad Tech Software Market Size by Region
    • 8.3.1 Asia-Pacific Ad Tech Software Consumption Value by Region (2019-2030)
    • 8.3.2 China Ad Tech Software Market Size and Forecast (2019-2030)
    • 8.3.3 Japan Ad Tech Software Market Size and Forecast (2019-2030)
    • 8.3.4 South Korea Ad Tech Software Market Size and Forecast (2019-2030)
    • 8.3.5 India Ad Tech Software Market Size and Forecast (2019-2030)
    • 8.3.6 Southeast Asia Ad Tech Software Market Size and Forecast (2019-2030)
    • 8.3.7 Australia Ad Tech Software Market Size and Forecast (2019-2030)

9 South America

  • 9.1 South America Ad Tech Software Consumption Value by Type (2019-2030)
  • 9.2 South America Ad Tech Software Consumption Value by Application (2019-2030)
  • 9.3 South America Ad Tech Software Market Size by Country
    • 9.3.1 South America Ad Tech Software Consumption Value by Country (2019-2030)
    • 9.3.2 Brazil Ad Tech Software Market Size and Forecast (2019-2030)
    • 9.3.3 Argentina Ad Tech Software Market Size and Forecast (2019-2030)

10 Middle East & Africa

  • 10.1 Middle East & Africa Ad Tech Software Consumption Value by Type (2019-2030)
  • 10.2 Middle East & Africa Ad Tech Software Consumption Value by Application (2019-2030)
  • 10.3 Middle East & Africa Ad Tech Software Market Size by Country
    • 10.3.1 Middle East & Africa Ad Tech Software Consumption Value by Country (2019-2030)
    • 10.3.2 Turkey Ad Tech Software Market Size and Forecast (2019-2030)
    • 10.3.3 Saudi Arabia Ad Tech Software Market Size and Forecast (2019-2030)
    • 10.3.4 UAE Ad Tech Software Market Size and Forecast (2019-2030)

11 Market Dynamics

  • 11.1 Ad Tech Software Market Drivers
  • 11.2 Ad Tech Software Market Restraints
  • 11.3 Ad Tech Software Trends Analysis
  • 11.4 Porters Five Forces Analysis
    • 11.4.1 Threat of New Entrants
    • 11.4.2 Bargaining Power of Suppliers
    • 11.4.3 Bargaining Power of Buyers
    • 11.4.4 Threat of Substitutes
    • 11.4.5 Competitive Rivalry

12 Industry Chain Analysis

  • 12.1 Ad Tech Software Industry Chain
  • 12.2 Ad Tech Software Upstream Analysis
  • 12.3 Ad Tech Software Midstream Analysis
  • 12.4 Ad Tech Software Downstream Analysis

13 Research Findings and Conclusion

    14 Appendix

    • 14.1 Methodology
    • 14.2 Research Process and Data Source

    Summary:
    Get latest Market Research Reports on Ad Tech Software. Industry analysis & Market Report on Ad Tech Software is a syndicated market report, published as Global Ad Tech Software Market 2024 by Company, Regions, Type and Application, Forecast to 2030. It is complete Research Study and Industry Analysis of Ad Tech Software market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.

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