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Service & Software Global AB Testing Tools Market 2024 by Company, Regions, Type and Application, Forecast to 2030

  • RnM3816554
    • |
  • 26 September, 2024
    • |
  • Global
    • |
  • 155 Pages
    • |
  • GIR (Global Info Research)
    • |
  • Service & Software

A/B testing, also called split testing or bucket testing, is a method of comparing two versions of a webpage or app against each other to determine which one performs better. A/B Testing can take the guesswork out of website optimization and enables data-informed decisions that shift business conversations from "we think" to "we know."
The Multivariate Testing is also included in this report.
According to our (Global Info Research) latest study, the global AB Testing Tools market size was valued at US$ 803 million in 2023 and is forecast to a readjusted size of USD 1638 million by 2030 with a CAGR of 10.8% during review period.
A/B testing software are mainly classified into the following types: web based, mobile based and full stack. Web based product is the most widely used type which takes up about 57.3% of the total sales in 2019, but the mobile and full stack products mark a faster growth rate. North America is the largest region of A/B testing software in the world in the past few years and it will keep increasing in the next few years. North America market took up about 44.3% the global market in 2019, while Europe was about 36.2%.
This report is a detailed and comprehensive analysis for global AB Testing Tools market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2024, are provided.
Key Features:
Global AB Testing Tools market size and forecasts, in consumption value ($ Million), 2019-2030
Global AB Testing Tools market size and forecasts by region and country, in consumption value ($ Million), 2019-2030
Global AB Testing Tools market size and forecasts, by Type and by Application, in consumption value ($ Million), 2019-2030
Global AB Testing Tools market shares of main players, in revenue ($ Million), 2019-2024
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for AB Testing Tools
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global AB Testing Tools market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Optimizely, VWO, AB Tasty, Instapage, Dynamic Yield, Adobe, Freshmarketer, Unbounce, Qubit, Kibo (Monetate), etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market segmentation
AB Testing Tools market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.
Market segmentation
AB Testing Tools market is split by Type and by Application. For the period 2018-2029, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
Web Based
Mobile Based
Full Stack
Market segment by Application
Large Enterprises
SMEs
Market segment by players, this report covers
Optimizely
VWO
AB Tasty
Instapage
Dynamic Yield
Adobe
Freshmarketer
Unbounce
Qubit
Kibo (Monetate)
Kameleoon
Rock Content (ion)
Evergage
SiteSpect
Evolv Ascend
Omniconvert
Convert
Landingi
NotifyVisitors
Crazy Egg
Leanplum
Oracle
Webtrends Optimize
Market segment by regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia, Italy and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia and Rest of Asia-Pacific)
South America (Brazil, Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe AB Testing Tools product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of AB Testing Tools, with revenue, gross margin, and global market share of AB Testing Tools from 2019 to 2024.
Chapter 3, the AB Testing Tools competitive situation, revenue, and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and by Application, with consumption value and growth rate by Type, by Application, from 2019 to 2030.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2019 to 2024.and AB Testing Tools market forecast, by regions, by Type and by Application, with consumption value, from 2024 to 2030.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of AB Testing Tools.
Chapter 13, to describe AB Testing Tools research findings and conclusion.


1 Market Overview

  • 1.1 Product Overview and Scope
  • 1.2 Market Estimation Caveats and Base Year
  • 1.3 Classification of AB Testing Tools by Type
    • 1.3.1 Overview: Global AB Testing Tools Market Size by Type: 2019 Versus 2023 Versus 2030
    • 1.3.2 Global AB Testing Tools Consumption Value Market Share by Type in 2023
    • 1.3.3 Web Based
    • 1.3.4 Mobile Based
    • 1.3.5 Full Stack
  • 1.4 Global AB Testing Tools Market by Application
    • 1.4.1 Overview: Global AB Testing Tools Market Size by Application: 2019 Versus 2023 Versus 2030
    • 1.4.2 Large Enterprises
    • 1.4.3 SMEs
  • 1.5 Global AB Testing Tools Market Size & Forecast
  • 1.6 Global AB Testing Tools Market Size and Forecast by Region
    • 1.6.1 Global AB Testing Tools Market Size by Region: 2019 VS 2023 VS 2030
    • 1.6.2 Global AB Testing Tools Market Size by Region, (2019-2030)
    • 1.6.3 North America AB Testing Tools Market Size and Prospect (2019-2030)
    • 1.6.4 Europe AB Testing Tools Market Size and Prospect (2019-2030)
    • 1.6.5 Asia-Pacific AB Testing Tools Market Size and Prospect (2019-2030)
    • 1.6.6 South America AB Testing Tools Market Size and Prospect (2019-2030)
    • 1.6.7 Middle East & Africa AB Testing Tools Market Size and Prospect (2019-2030)

2 Company Profiles

  • 2.1 Optimizely
    • 2.1.1 Optimizely Details
    • 2.1.2 Optimizely Major Business
    • 2.1.3 Optimizely AB Testing Tools Product and Solutions
    • 2.1.4 Optimizely AB Testing Tools Revenue, Gross Margin and Market Share (2019-2024)
    • 2.1.5 Optimizely Recent Developments and Future Plans
  • 2.2 VWO
    • 2.2.1 VWO Details
    • 2.2.2 VWO Major Business
    • 2.2.3 VWO AB Testing Tools Product and Solutions
    • 2.2.4 VWO AB Testing Tools Revenue, Gross Margin and Market Share (2019-2024)
    • 2.2.5 VWO Recent Developments and Future Plans
  • 2.3 AB Tasty
    • 2.3.1 AB Tasty Details
    • 2.3.2 AB Tasty Major Business
    • 2.3.3 AB Tasty AB Testing Tools Product and Solutions
    • 2.3.4 AB Tasty AB Testing Tools Revenue, Gross Margin and Market Share (2019-2024)
    • 2.3.5 AB Tasty Recent Developments and Future Plans
  • 2.4 Instapage
    • 2.4.1 Instapage Details
    • 2.4.2 Instapage Major Business
    • 2.4.3 Instapage AB Testing Tools Product and Solutions
    • 2.4.4 Instapage AB Testing Tools Revenue, Gross Margin and Market Share (2019-2024)
    • 2.4.5 Instapage Recent Developments and Future Plans
  • 2.5 Dynamic Yield
    • 2.5.1 Dynamic Yield Details
    • 2.5.2 Dynamic Yield Major Business
    • 2.5.3 Dynamic Yield AB Testing Tools Product and Solutions
    • 2.5.4 Dynamic Yield AB Testing Tools Revenue, Gross Margin and Market Share (2019-2024)
    • 2.5.5 Dynamic Yield Recent Developments and Future Plans
  • 2.6 Adobe
    • 2.6.1 Adobe Details
    • 2.6.2 Adobe Major Business
    • 2.6.3 Adobe AB Testing Tools Product and Solutions
    • 2.6.4 Adobe AB Testing Tools Revenue, Gross Margin and Market Share (2019-2024)
    • 2.6.5 Adobe Recent Developments and Future Plans
  • 2.7 Freshmarketer
    • 2.7.1 Freshmarketer Details
    • 2.7.2 Freshmarketer Major Business
    • 2.7.3 Freshmarketer AB Testing Tools Product and Solutions
    • 2.7.4 Freshmarketer AB Testing Tools Revenue, Gross Margin and Market Share (2019-2024)
    • 2.7.5 Freshmarketer Recent Developments and Future Plans
  • 2.8 Unbounce
    • 2.8.1 Unbounce Details
    • 2.8.2 Unbounce Major Business
    • 2.8.3 Unbounce AB Testing Tools Product and Solutions
    • 2.8.4 Unbounce AB Testing Tools Revenue, Gross Margin and Market Share (2019-2024)
    • 2.8.5 Unbounce Recent Developments and Future Plans
  • 2.9 Qubit
    • 2.9.1 Qubit Details
    • 2.9.2 Qubit Major Business
    • 2.9.3 Qubit AB Testing Tools Product and Solutions
    • 2.9.4 Qubit AB Testing Tools Revenue, Gross Margin and Market Share (2019-2024)
    • 2.9.5 Qubit Recent Developments and Future Plans
  • 2.10 Kibo (Monetate)
    • 2.10.1 Kibo (Monetate) Details
    • 2.10.2 Kibo (Monetate) Major Business
    • 2.10.3 Kibo (Monetate) AB Testing Tools Product and Solutions
    • 2.10.4 Kibo (Monetate) AB Testing Tools Revenue, Gross Margin and Market Share (2019-2024)
    • 2.10.5 Kibo (Monetate) Recent Developments and Future Plans
  • 2.11 Kameleoon
    • 2.11.1 Kameleoon Details
    • 2.11.2 Kameleoon Major Business
    • 2.11.3 Kameleoon AB Testing Tools Product and Solutions
    • 2.11.4 Kameleoon AB Testing Tools Revenue, Gross Margin and Market Share (2019-2024)
    • 2.11.5 Kameleoon Recent Developments and Future Plans
  • 2.12 Rock Content (ion)
    • 2.12.1 Rock Content (ion) Details
    • 2.12.2 Rock Content (ion) Major Business
    • 2.12.3 Rock Content (ion) AB Testing Tools Product and Solutions
    • 2.12.4 Rock Content (ion) AB Testing Tools Revenue, Gross Margin and Market Share (2019-2024)
    • 2.12.5 Rock Content (ion) Recent Developments and Future Plans
  • 2.13 Evergage
    • 2.13.1 Evergage Details
    • 2.13.2 Evergage Major Business
    • 2.13.3 Evergage AB Testing Tools Product and Solutions
    • 2.13.4 Evergage AB Testing Tools Revenue, Gross Margin and Market Share (2019-2024)
    • 2.13.5 Evergage Recent Developments and Future Plans
  • 2.14 SiteSpect
    • 2.14.1 SiteSpect Details
    • 2.14.2 SiteSpect Major Business
    • 2.14.3 SiteSpect AB Testing Tools Product and Solutions
    • 2.14.4 SiteSpect AB Testing Tools Revenue, Gross Margin and Market Share (2019-2024)
    • 2.14.5 SiteSpect Recent Developments and Future Plans
  • 2.15 Evolv Ascend
    • 2.15.1 Evolv Ascend Details
    • 2.15.2 Evolv Ascend Major Business
    • 2.15.3 Evolv Ascend AB Testing Tools Product and Solutions
    • 2.15.4 Evolv Ascend AB Testing Tools Revenue, Gross Margin and Market Share (2019-2024)
    • 2.15.5 Evolv Ascend Recent Developments and Future Plans
  • 2.16 Omniconvert
    • 2.16.1 Omniconvert Details
    • 2.16.2 Omniconvert Major Business
    • 2.16.3 Omniconvert AB Testing Tools Product and Solutions
    • 2.16.4 Omniconvert AB Testing Tools Revenue, Gross Margin and Market Share (2019-2024)
    • 2.16.5 Omniconvert Recent Developments and Future Plans
  • 2.17 Convert
    • 2.17.1 Convert Details
    • 2.17.2 Convert Major Business
    • 2.17.3 Convert AB Testing Tools Product and Solutions
    • 2.17.4 Convert AB Testing Tools Revenue, Gross Margin and Market Share (2019-2024)
    • 2.17.5 Convert Recent Developments and Future Plans
  • 2.18 Landingi
    • 2.18.1 Landingi Details
    • 2.18.2 Landingi Major Business
    • 2.18.3 Landingi AB Testing Tools Product and Solutions
    • 2.18.4 Landingi AB Testing Tools Revenue, Gross Margin and Market Share (2019-2024)
    • 2.18.5 Landingi Recent Developments and Future Plans
  • 2.19 NotifyVisitors
    • 2.19.1 NotifyVisitors Details
    • 2.19.2 NotifyVisitors Major Business
    • 2.19.3 NotifyVisitors AB Testing Tools Product and Solutions
    • 2.19.4 NotifyVisitors AB Testing Tools Revenue, Gross Margin and Market Share (2019-2024)
    • 2.19.5 NotifyVisitors Recent Developments and Future Plans
  • 2.20 Crazy Egg
    • 2.20.1 Crazy Egg Details
    • 2.20.2 Crazy Egg Major Business
    • 2.20.3 Crazy Egg AB Testing Tools Product and Solutions
    • 2.20.4 Crazy Egg AB Testing Tools Revenue, Gross Margin and Market Share (2019-2024)
    • 2.20.5 Crazy Egg Recent Developments and Future Plans
  • 2.21 Leanplum
    • 2.21.1 Leanplum Details
    • 2.21.2 Leanplum Major Business
    • 2.21.3 Leanplum AB Testing Tools Product and Solutions
    • 2.21.4 Leanplum AB Testing Tools Revenue, Gross Margin and Market Share (2019-2024)
    • 2.21.5 Leanplum Recent Developments and Future Plans
  • 2.22 Oracle
    • 2.22.1 Oracle Details
    • 2.22.2 Oracle Major Business
    • 2.22.3 Oracle AB Testing Tools Product and Solutions
    • 2.22.4 Oracle AB Testing Tools Revenue, Gross Margin and Market Share (2019-2024)
    • 2.22.5 Oracle Recent Developments and Future Plans
  • 2.23 Webtrends Optimize
    • 2.23.1 Webtrends Optimize Details
    • 2.23.2 Webtrends Optimize Major Business
    • 2.23.3 Webtrends Optimize AB Testing Tools Product and Solutions
    • 2.23.4 Webtrends Optimize AB Testing Tools Revenue, Gross Margin and Market Share (2019-2024)
    • 2.23.5 Webtrends Optimize Recent Developments and Future Plans

3 Market Competition, by Players

  • 3.1 Global AB Testing Tools Revenue and Share by Players (2019-2024)
  • 3.2 Market Share Analysis (2023)
    • 3.2.1 Market Share of AB Testing Tools by Company Revenue
    • 3.2.2 Top 3 AB Testing Tools Players Market Share in 2023
    • 3.2.3 Top 6 AB Testing Tools Players Market Share in 2023
  • 3.3 AB Testing Tools Market: Overall Company Footprint Analysis
    • 3.3.1 AB Testing Tools Market: Region Footprint
    • 3.3.2 AB Testing Tools Market: Company Product Type Footprint
    • 3.3.3 AB Testing Tools Market: Company Product Application Footprint
  • 3.4 New Market Entrants and Barriers to Market Entry
  • 3.5 Mergers, Acquisition, Agreements, and Collaborations

4 Market Size Segment by Type

  • 4.1 Global AB Testing Tools Consumption Value and Market Share by Type (2019-2024)
  • 4.2 Global AB Testing Tools Market Forecast by Type (2025-2030)

5 Market Size Segment by Application

  • 5.1 Global AB Testing Tools Consumption Value Market Share by Application (2019-2024)
  • 5.2 Global AB Testing Tools Market Forecast by Application (2025-2030)

6 North America

  • 6.1 North America AB Testing Tools Consumption Value by Type (2019-2030)
  • 6.2 North America AB Testing Tools Market Size by Application (2019-2030)
  • 6.3 North America AB Testing Tools Market Size by Country
    • 6.3.1 North America AB Testing Tools Consumption Value by Country (2019-2030)
    • 6.3.2 United States AB Testing Tools Market Size and Forecast (2019-2030)
    • 6.3.3 Canada AB Testing Tools Market Size and Forecast (2019-2030)
    • 6.3.4 Mexico AB Testing Tools Market Size and Forecast (2019-2030)

7 Europe

  • 7.1 Europe AB Testing Tools Consumption Value by Type (2019-2030)
  • 7.2 Europe AB Testing Tools Consumption Value by Application (2019-2030)
  • 7.3 Europe AB Testing Tools Market Size by Country
    • 7.3.1 Europe AB Testing Tools Consumption Value by Country (2019-2030)
    • 7.3.2 Germany AB Testing Tools Market Size and Forecast (2019-2030)
    • 7.3.3 France AB Testing Tools Market Size and Forecast (2019-2030)
    • 7.3.4 United Kingdom AB Testing Tools Market Size and Forecast (2019-2030)
    • 7.3.5 Russia AB Testing Tools Market Size and Forecast (2019-2030)
    • 7.3.6 Italy AB Testing Tools Market Size and Forecast (2019-2030)

8 Asia-Pacific

  • 8.1 Asia-Pacific AB Testing Tools Consumption Value by Type (2019-2030)
  • 8.2 Asia-Pacific AB Testing Tools Consumption Value by Application (2019-2030)
  • 8.3 Asia-Pacific AB Testing Tools Market Size by Region
    • 8.3.1 Asia-Pacific AB Testing Tools Consumption Value by Region (2019-2030)
    • 8.3.2 China AB Testing Tools Market Size and Forecast (2019-2030)
    • 8.3.3 Japan AB Testing Tools Market Size and Forecast (2019-2030)
    • 8.3.4 South Korea AB Testing Tools Market Size and Forecast (2019-2030)
    • 8.3.5 India AB Testing Tools Market Size and Forecast (2019-2030)
    • 8.3.6 Southeast Asia AB Testing Tools Market Size and Forecast (2019-2030)
    • 8.3.7 Australia AB Testing Tools Market Size and Forecast (2019-2030)

9 South America

  • 9.1 South America AB Testing Tools Consumption Value by Type (2019-2030)
  • 9.2 South America AB Testing Tools Consumption Value by Application (2019-2030)
  • 9.3 South America AB Testing Tools Market Size by Country
    • 9.3.1 South America AB Testing Tools Consumption Value by Country (2019-2030)
    • 9.3.2 Brazil AB Testing Tools Market Size and Forecast (2019-2030)
    • 9.3.3 Argentina AB Testing Tools Market Size and Forecast (2019-2030)

10 Middle East & Africa

  • 10.1 Middle East & Africa AB Testing Tools Consumption Value by Type (2019-2030)
  • 10.2 Middle East & Africa AB Testing Tools Consumption Value by Application (2019-2030)
  • 10.3 Middle East & Africa AB Testing Tools Market Size by Country
    • 10.3.1 Middle East & Africa AB Testing Tools Consumption Value by Country (2019-2030)
    • 10.3.2 Turkey AB Testing Tools Market Size and Forecast (2019-2030)
    • 10.3.3 Saudi Arabia AB Testing Tools Market Size and Forecast (2019-2030)
    • 10.3.4 UAE AB Testing Tools Market Size and Forecast (2019-2030)

11 Market Dynamics

  • 11.1 AB Testing Tools Market Drivers
  • 11.2 AB Testing Tools Market Restraints
  • 11.3 AB Testing Tools Trends Analysis
  • 11.4 Porters Five Forces Analysis
    • 11.4.1 Threat of New Entrants
    • 11.4.2 Bargaining Power of Suppliers
    • 11.4.3 Bargaining Power of Buyers
    • 11.4.4 Threat of Substitutes
    • 11.4.5 Competitive Rivalry

12 Industry Chain Analysis

  • 12.1 AB Testing Tools Industry Chain
  • 12.2 AB Testing Tools Upstream Analysis
  • 12.3 AB Testing Tools Midstream Analysis
  • 12.4 AB Testing Tools Downstream Analysis

13 Research Findings and Conclusion

    14 Appendix

    • 14.1 Methodology
    • 14.2 Research Process and Data Source

    Summary:
    Get latest Market Research Reports on AB Testing Tools. Industry analysis & Market Report on AB Testing Tools is a syndicated market report, published as Global AB Testing Tools Market 2024 by Company, Regions, Type and Application, Forecast to 2030. It is complete Research Study and Industry Analysis of AB Testing Tools market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.

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