YOGHURT AND SOUR MILK PRODUCTS IN TURKEY

Euromonitor International

August 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Sales of Raw Milk Increase Competition From Home-made Plain Yoghurt

Sour Milk Products Registers Significant Value Growth

Value Share of Discounters As A Distribution Channel Rises

Competitive Landscape

Bim Birlesik Magazacilik As Remains the Leading Player

Altinkilic Sut Urunleri As Is Most Dynamic

Increase in the Number of Products Differentiated by Flavour and Content

Category Data

Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018

Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018

Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018

Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018

Table 5 Sales of Flavoured Yoghurt by Flavour: Rankings 2013-2018

Table 6 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018

Table 7 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018

Table 8 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018

Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023

Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023

Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023

Table 12 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Executive Summary

Turkish Lira Devaluation Increases Pressure on Unit Prices

Private Label Gains in Popularity

Polarisation of Share Between Established Players and Private Label Continues

Modern Grocery Retailers Gaining Ground From Traditional Independent Channels

Innovative New Product Launches Are Expected To Enhance Growth

Foodservice

Sales To Foodservice

Consumer Foodservice

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 17 Sales of Packaged Food by Category: Volume 2013-2018

Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 23 Penetration of Private Label by Category: % Value 2013-2018

Table 24 Distribution of Packaged Food by Format: % Value 2013-2018

Table 25 Distribution of Packaged Food by Format and Category: % Value 2018

Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

Over the review period, with the increased health and wellness trend, there was a fashion for making home-made plain yoghurt, even in urban areas of Turkey, since there was media exposure about the unhealthiness of packaged industrial yoghurt. Nevertheless, finding good quality raw milk was a problem. However, after the legislation permitting the sale of raw milk to end consumers was introduced in April 2017, packaged raw milk was available at chained grocery retailers from the beginning of 2018...

Euromonitor International's Yoghurt and Sour Milk Products in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Sour Milk Products, Yoghurt.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Yoghurt and Sour Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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