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Yoghurt and Sour Milk Products in Pakistan

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YOGHURT AND SOUR MILK PRODUCTS IN PAKISTAN

    Euromonitor International

      August 2018

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              Potential for Growth in Packaged Yoghurt

                Consistent Marketing of Packaged Plain Yoghurt Keeps Demand High

                  Lack of A Traditional Taste and Texture Hamper the Growth of Sour Milk Products

                    Competitive Landscape

                      Adam's Remains the Only Significant Brand in Sour Milk Products

                        Nestlé Pakistan Dominates Yoghurt With Various Brand Variations

                          Independent Small Grocers Remains the Leading Distribution Channel

                            Category Data

                              Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018

                                Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018

                                  Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018

                                    Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018

                                      Table 5 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018

                                        Table 6 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018

                                          Table 7 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018

                                            Table 8 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023

                                              Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023

                                                Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023

                                                  Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

                                                    Executive Summary

                                                      Packaged Food Continues To Record Positive Growth

                                                        Packaged Food Continues To Benefit From Urbanisation As High Inflation Returns

                                                          Local Players Continue To Dominate the Highly Fragmented Competitive Environment

                                                            Traditional Grocery Retailers Remains the Dominant Channel

                                                              Urbanisation and Rising Demand for Convenience Likely To Be Major Growth Drivers

                                                                Foodservice

                                                                  Sales To Foodservice

                                                                    Consumer Foodservice

                                                                      Category Data

                                                                        Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

                                                                          Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

                                                                            Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

                                                                              Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

                                                                                Market Data

                                                                                  Table 16 Sales of Packaged Food by Category: Volume 2013-2018

                                                                                    Table 17 Sales of Packaged Food by Category: Value 2013-2018

                                                                                      Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018

                                                                                        Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018

                                                                                          Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018

                                                                                            Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018

                                                                                              Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018

                                                                                                Table 23 Distribution of Packaged Food by Format: % Value 2013-2018

                                                                                                  Table 24 Distribution of Packaged Food by Format and Category: % Value 2018

                                                                                                    Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023

                                                                                                      Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023

                                                                                                        Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

                                                                                                          Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

                                                                                                            Sources

                                                                                                              Summary 1 Research Sources

                                                                                                              Rapid urbanisation, together with economic improvements in the country, has led to a surge in sales of packaged food. However, packaged yoghurt still accounts for only a fraction of the total yoghurt market, leaving strong potential for growth as consumer preferences develop in favour of packaged products. Only a minority of the population, consisting of upper-income urban inhabitants, uses packaged yoghurt, due to its convenience, hygiene and healthy format. A variety of packaged brands are als...

                                                                                                              Euromonitor International's Yoghurt and Sour Milk Products in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

                                                                                                              Product coverage: Sour Milk Products, Yoghurt.

                                                                                                              Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                                              Why buy this report?
                                                                                                              * Get a detailed picture of the Yoghurt and Sour Milk Products market;
                                                                                                              * Pinpoint growth sectors and identify factors driving change;
                                                                                                              * Understand the competitive environment, the market’s major players and leading brands;
                                                                                                              * Use five-year forecasts to assess how the market is predicted to develop.

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