YOGHURT AND SOUR MILK PRODUCTS IN PAKISTAN

Euromonitor International

August 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Potential for Growth in Packaged Yoghurt

Consistent Marketing of Packaged Plain Yoghurt Keeps Demand High

Lack of A Traditional Taste and Texture Hamper the Growth of Sour Milk Products

Competitive Landscape

Adam's Remains the Only Significant Brand in Sour Milk Products

Nestlé Pakistan Dominates Yoghurt With Various Brand Variations

Independent Small Grocers Remains the Leading Distribution Channel

Category Data

Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018

Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018

Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018

Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018

Table 6 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018

Table 7 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018

Table 8 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023

Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023

Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023

Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Executive Summary

Packaged Food Continues To Record Positive Growth

Packaged Food Continues To Benefit From Urbanisation As High Inflation Returns

Local Players Continue To Dominate the Highly Fragmented Competitive Environment

Traditional Grocery Retailers Remains the Dominant Channel

Urbanisation and Rising Demand for Convenience Likely To Be Major Growth Drivers

Foodservice

Sales To Foodservice

Consumer Foodservice

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 16 Sales of Packaged Food by Category: Volume 2013-2018

Table 17 Sales of Packaged Food by Category: Value 2013-2018

Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 23 Distribution of Packaged Food by Format: % Value 2013-2018

Table 24 Distribution of Packaged Food by Format and Category: % Value 2018

Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Rapid urbanisation, together with economic improvements in the country, has led to a surge in sales of packaged food. However, packaged yoghurt still accounts for only a fraction of the total yoghurt market, leaving strong potential for growth as consumer preferences develop in favour of packaged products. Only a minority of the population, consisting of upper-income urban inhabitants, uses packaged yoghurt, due to its convenience, hygiene and healthy format. A variety of packaged brands are als...

Euromonitor International's Yoghurt and Sour Milk Products in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Sour Milk Products, Yoghurt.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Yoghurt and Sour Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.