YOGHURT AND SOUR MILK PRODUCTS IN BULGARIA

Euromonitor International

August 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Plain Yoghurt Drives Sales

Distrust in Manufacturers

Future Development

Competitive Landscape

Leader Player Focusing on New Product

Social Campaign From Obedinena Mlechna Kompania

Lidl Bulgaria Continues To Grow Strongly

Category Data

Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018

Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018

Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018

Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018

Table 5 Sales of Flavoured Yoghurt by Flavour: Rankings 2013-2018

Table 6 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018

Table 7 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018

Table 8 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018

Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023

Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023

Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023

Table 12 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Executive Summary

Increased Purchasing Power To Boost Demand for Better Quality Food

Growth Fuelled by Emergence of Health and Wellness Products

Leading Players Investing in Cross-category Presence and Strong Promotions

Modern Grocery Retailers Gaining Sales Share

Packaged Food To Continue Posting Stable and Steady Growth

Foodservice

Sales To Foodservice

Tortilla Chips, Shelf Stable Dairy Desserts, Breakfast Cereals and Savoury Biscuits Performing Well

Consumer Foodservice

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 17 Sales of Packaged Food by Category: Volume 2013-2018

Table 18 Sales of Packaged Food by Category: Value 2013-2018

Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 24 Penetration of Private Label by Category: % Value 2013-2018

Table 25 Distribution of Packaged Food by Format: % Value 2013-2018

Table 26 Distribution of Packaged Food by Format and Category: % Value 2018

Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

By far the biggest drinking milk products area, plain yoghurt continues to drive overall sales. Often eaten as a snack, people use yogurt to make many dishes. Yogurt is often included in recipes for soups, salads, desserts, garnishes, etc. Additionally, older people often make yogurt at home.

Euromonitor International's Yoghurt and Sour Milk Products in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Sour Milk Products, Yoghurt.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Yoghurt and Sour Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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