WOUND CARE IN CANADA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Household Staples in Mature, Low Growth Category

Demographic and Lifestyle Trends Reduce Growth

Sticking Plasters/adhesive Bandages Continues As Best Performer

Competitive Landscape

Johnson & Johnson (canada) Maintains Leadership in 2018

Leader Also Leads Innovation in Wound Care

Private Label Competes Effectively With Lower Price Points

Category Data

Table 1 Sales of Wound Care by Category: Value 2013-2018

Table 2 Sales of Wound Care by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Wound Care: % Value 2014-2018

Table 4 LBN Brand Shares of Wound Care: % Value 2015-2018

Table 5 Forecast Sales of Wound Care by Category: Value 2018-2023

Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Executive Summary

Mature Categories Shaped by Ageing Population Embracing Wellness and Self-care

2018 Delivers Mix of Category Dependent Growth Ranging From Static To Dynamic

Landscape for Consumer Health Remains Fragmented and Competitive

Pharmacy Industry Consolidates While OTC E-commerce Remains Largely Untapped

Short-term Uncertainty Ahead As "perfect Storm" of Regulatory Changes Looms Large

Market Indicators

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 8 Life Expectancy at Birth 2013-2018

Market Data

Table 9 Sales of Consumer Health by Category: Value 2013-2018

Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

Table 14 Distribution of Consumer Health by Format: % Value 2013-2018

Table 15 Distribution of Consumer Health by Format and Category: % Value 2018

Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration Classification

Self-medication/self-care and Preventive Medicine Care

Switches

Sources

Summary 1 Research Sources

Wound care is a highly mature category in Canada with slow value growth. Although wound care such as sticking plasters/adhesive bandages remain household staples, most consumers only purchase wound care as needed. In addition, in most cases the treatment of minor injuries rarely requires the use of an entire package of wound care such as bandages or an entire roll of gauze, which leads to infrequent replacement. Products are mostly homogeneous without unique selling points, leading to price comp...

Euromonitor International's Wound Care in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wound Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.