Wound Care in Norway
WOUND CARE IN NORWAY
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Sales Are Driven by Seasonality
Global Warming Could Drive Growth in Wound Care
Population Growth and Trends for Children Determine Sales
Competitive Landscape
Norgesplaster Continues To Lead Wound Care
Private Label Holds A Sizeable Share in Wound Care
Packaging and Product Development in Wound Care
Category Data
Table 1 Sales of Wound Care by Category: Value 2013-2018
Table 2 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Wound Care: % Value 2014-2018
Table 4 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 5 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023
Executive Summary
Modest Growth Due To Maturity
Demographic Trends and the Weather Affect Sales of Consumer Health Products
Norwegians Are Reluctant To Try New Brands in OTC Categories
Store-based Retailing Remains the Main Channel; Albeit Internet Retailing Is Growing
Most Trends Are Projected To Continue Throughout the Forecast Period
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 8 Life Expectancy at Birth 2013-2018
Market Data
Table 9 Sales of Consumer Health by Category: Value 2013-2018
Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 14 Distribution of Consumer Health by Format: % Value 2013-2018
Table 15 Distribution of Consumer Health by Format and Category: % Value 2018
Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches
Sources
Summary 2 Research Sources
Wound care is projected to see modest growth over the forecast period, as it is a rather mature category. A large proportion of sales are in the summer, as the weather allows Norwegians to spend time in the sun with bare legs and without socks, leading to a greater chance of injury. In 2018, sales grew due to the very hot summer months and longer heatwave during the spring. Norwegians have a strong preference for being outside, and many enjoy trekking; this further boosted sales, due to blisters...
Euromonitor International's Wound Care in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Wound Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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