WOUND CARE IN PAKISTAN

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

International Brands Set To Remain Dominant in Sales of Wound Care

Local Brands Expected To Continue Competing on Price

Sticking Plaster/adhesive Bandages Sales Driven by Functionality

Competitive Landscape

International Brands Remain Dominant in Wound Care

Distributors Set To Increasingly Focus on Widening Distribution To Boost Sales

Domestic Brands Focus on Lower Prices To Attract Consumers

Category Data

Table 1 Sales of Wound Care by Category: Value 2013-2018

Table 2 Sales of Wound Care by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Wound Care: % Value 2014-2018

Table 4 LBN Brand Shares of Wound Care: % Value 2015-2018

Table 5 Forecast Sales of Wound Care by Category: Value 2018-2023

Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Executive Summary

Urbanisation and Expanding Middle Class Drive Consumer Health Growth

the Government Continues To Regulate Prices Despite Lobbying From Manufacturers

International Manufacturers Dominate Due To Strong Consumer Trust in Foreign Brands

Chemists/pharmacies Remains the Leading Retail Distribution Channel

Vitamins and Dietary Supplements To Be the Major Growth Driver in Consumer Health

Market Indicators

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 8 Life Expectancy at Birth 2013-2018

Market Data

Table 9 Sales of Consumer Health by Category: Value 2013-2018

Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 13 Distribution of Consumer Health by Format: % Value 2013-2018

Table 14 Distribution of Consumer Health by Format and Category: % Value 2018

Table 15 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Sources

Summary 1 Research Sources

Although the leading players in wound care are all local companies, these companies act as the distributors for major international brands. Sales are focused on sticking plaster/adhesive bandages, with many consumers opting for quality over quantity. As the consumer base for wound care comprises mainly affluent urban-dwellers, international brands such as Saniplast and Elastoplast remain affordable for the category’s core consumer base. As such, the forecast period is likely to see sales of woun...

Euromonitor International's Wound Care in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wound Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.