Wound Care in Kenya
WOUND CARE IN KENYA
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Gauze, Tape and Other Wound Care To Record Growth
Sticking Plasters/adhesive Bandages To Continue Growing.
Education on Households Having First Aid Kits Expected To Increase
Competitive Landscape
Product Affordability To Drive Growth
Innovation Expected To Remain Relatively Low
Manufacturers To Rely on Adverting To Attract Volume Sales
Category Data
Table 1 Sales of Wound Care by Category: Value 2013-2018
Table 2 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Wound Care: % Value 2014-2018
Table 4 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 5 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023
Executive Summary
Consumer Health Witnesses Stable Growth in 2018
Potential Taxes on Parallel Imports Expected To Boost Local Manufacturing
Consumers Educated on Identifying Legitimate Pharmacies Through Sms
Technology To Be A Major Disruptor in the Supply Chain
Value Growth Over the Forecast Period
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 8 Life Expectancy at Birth 2013-2018
Market Data
Table 9 Sales of Consumer Health by Category: Value 2013-2018
Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 13 Distribution of Consumer Health by Format: % Value 2013-2018
Table 14 Distribution of Consumer Health by Format and Category: % Value 2018
Table 15 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 1 Research Sources
Gauze, tape and other wound care will become increasingly available through supermarkets as well as a greater number of variants to cater to those who are active in sports. This includes sports strapping and bandages. Bandages for example, serve the multipurpose of supporting an injured joint as well as providing protection for the region. The young population are more actively engaged in outdoor activities with locally organised sports clubs planning weekend activities to provide them a break f...
Euromonitor International's Wound Care in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Wound Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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