WOUND CARE IN SERBIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Growth of First Aid Kits Continues To Slow

Distribution Landscape Changes in Favour of Modern Grocery Retailers and Drugstores/parapharmacies

Gauze, Tape and Other Wound Care the Best Performing Category in 2018

Competitive Landscape

Products Targeting Children on the Rise

Wound Care Continues To Be Dominated by Two Manufacturers

Most Manufacturers See An Increase in Value Sales

Category Data

Table 1 Sales of Wound Care by Category: Value 2013-2018

Table 2 Sales of Wound Care by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Wound Care: % Value 2014-2018

Table 4 LBN Brand Shares of Wound Care: % Value 2015-2018

Table 5 Forecast Sales of Wound Care by Category: Value 2018-2023

Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Executive Summary

Self-medication Becomes More Common Due To Stressful Modern Lifestyles

Value Growth Slows Slightly in 2018 But Remains Healthy

No Major Changes Seen in the Competitive Landscape

Drugstores/parapharmacies Strengthens Its Position at the Expense of Chemists/pharmacies

Growth of Consumer Health Expected To Slow Over the Forecast Period

Market Indicators

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 8 Life Expectancy at Birth 2013-2018

Market Data

Table 9 Sales of Consumer Health by Category: Value 2013-2018

Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 13 Penetration of Private Label by Category: % Value 2013-2018

Table 14 Distribution of Consumer Health by Format: % Value 2013-2018

Table 15 Distribution of Consumer Health by Format and Category: % Value 2018

Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Summary 1 OTC: Switches

Sources

Summary 2 Research Sources

The Serbian government introduced a new law at the beginning of the review period requiring all drivers to carry a standardised first aid kit in their vehicles. This significantly boosted demand, translating into strong growth rates. However, by 2018, virtually all drivers had already acquired these first aid kits, thus leading to a further slowdown in growth for the category. Sales tended to be largely driven by those purchasing new cars.

Euromonitor International's Wound Care in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wound Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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