WOUND CARE IN CHINA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Steady Growth Is Driven by Rising Unit Prices

Market Expansion Boosts Growth

the Importance of Chemists/pharmacies in Distribution Is Weakening

Competitive Landscape

Yunnan Baiyao Group Maintains Its Lead in Wound Care

Very Limited Innovations in Wound Care

Category Data

Table 1 Sales of Wound Care by Category: Value 2013-2018

Table 2 Sales of Wound Care by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Wound Care: % Value 2014-2018

Table 4 LBN Brand Shares of Wound Care: % Value 2015-2018

Table 5 Forecast Sales of Wound Care by Category: Value 2018-2023

Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Executive Summary

Healthy Living Continues To Drive Growth in Consumer Health in China

Supportive Government Policies Continue To Propel Growth

Mergers and Acquisitions Lead To A Dynamic Competitive Landscape

the Integration of Online and Offline Sees Strong Potential

Steady Growth Expected for Consumer Health Over the Forecast Period

Market Indicators

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 8 Life Expectancy at Birth 2013-2018

Market Data

Table 9 Sales of Consumer Health by Category: Value 2013-2018

Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 13 Distribution of Consumer Health by Format: % Value 2013-2018

Table 14 Distribution of Consumer Health by Format and Category: % Value 2018

Table 15 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Summary 1 OTC: Switches

Definitions

Sources

Summary 2 Research Sources

The steady growth seen in wound care in 2018 was mainly due to rising unit prices. Companies in the category began to look for ways to maintain profits, resulting in the decision to reduce the importance of lower-priced products. For example, high-end waterproof sticking plasters priced between CNY1.2 and CNY1.5 per unit are becoming increasingly common in the market.

Euromonitor International's Wound Care in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wound Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.