Wound Care in Austria
WOUND CARE IN AUSTRIA
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Wound Care A Must-have Product in All Households
Category Benefits From Widespread Availability and An Ageing Population
A Greater Focus on Product Design
Competitive Landscape
International Manufacturers Continue To Dominate Wound Care
Potential Room for the Growth of Private Label
Greater Focus on Positioning Wound Care As Lifestyle Products
Category Data
Table 1 Sales of Wound Care by Category: Value 2013-2018
Table 2 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Wound Care: % Value 2014-2018
Table 4 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 5 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023
Executive Summary
Good Overall Performance From Consumer Health in 2018
the Health and Wellness Trend and Higher Stress Levels Among the Key Drivers of Value Growth
International Manufacturers Lead Sales, Closely Followed by Domestic Players
Chemists/pharmacies Remains the Leading Distribution Channel
Further Growth Anticipated But Slower Than in 2018
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 8 Life Expectancy at Birth 2013-2018
Market Data
Table 9 Sales of Consumer Health by Category: Value 2013-2018
Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 14 Distribution of Consumer Health by Format: % Value 2013-2018
Table 15 Distribution of Consumer Health by Format and Category: % Value 2018
Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches
Sources
Summary 2 Research Sources
Wound care is expected to continue to benefit from being a commodity product. Products like gauze, plasters and adhesive bandages, as well as first aid kits, are kept at home or in cars in case of an accident. Small injuries at home are inevitable, especially in larger households with three members or more. According to Euromonitor International, the number of families with children in Austria is expected to fall over the forecast period, although this is unlikely to adversely impact wound care...
Euromonitor International's Wound Care in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Wound Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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