WOMENSWEAR IN AUSTRIA

Euromonitor International

March 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Higher Consumer Confidence Drives Growth

A Pragmatic Approach To Fashion Trends Limits Sales

Higher Growth Anticipated

Competitive Landscape

H&m Leads A Competitive Category

Changing Weather Patterns Pose A Dilemma

Players Seek Ways To Overcome Tough Business Environment

Category Data

Table 1 Sales of Womenswear by Category: Volume 2013-2018

Table 2 Sales of Womenswear by Category: Value 2013-2018

Table 3 Sales of Womenswear by Category: % Volume Growth 2013-2018

Table 4 Sales of Womenswear by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Womenswear: % Value 2014-2018

Table 6 LBN Brand Shares of Womenswear: % Value 2015-2018

Table 7 NBO Company Shares of Women's Nightwear: % Value 2014-2018

Table 8 LBN Brand Shares of Women's Nightwear: % Value 2015-2018

Table 9 NBO Company Shares of Women's Outerwear: % Value 2014-2018

Table 10 LBN Brand Shares of Women's Outerwear: % Value 2015-2018

Table 11 NBO Company Shares of Women's Swimwear: % Value 2014-2018

Table 12 LBN Brand Shares of Women's Swimwear: % Value 2015-2018

Table 13 NBO Company Shares of Women's Underwear: % Value 2014-2018

Table 14 LBN Brand Shares of Women's Underwear: % Value 2015-2018

Table 15 Forecast Sales of Womenswear by Category: Volume 2018-2023

Table 16 Forecast Sales of Womenswear by Category: Value 2018-2023

Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2018-2023

Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2018-2023

Executive Summary

Apparel and Footwear Sees Positive Growth

Strong Influence of Discounting

Large Clothing Retail Chains Lead

Buying Online Is Standard for Modern Austrians

Positive Outlook in A Tough Business Environment

Market Data

Table 19 Sales of Apparel and Footwear by Category: Volume 2013-2018

Table 20 Sales of Apparel and Footwear by Category: Value 2013-2018

Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018

Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018

Table 23 NBO Company Shares of Apparel and Footwear: % Value 2014-2018

Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018

Table 25 Distribution of Apparel and Footwear by Format: % Value 2013-2018

Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2018

Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023

Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023

Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023

Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

With robust growth in the Austrian economy, consumer confidence surged and boosted the demand for womenswear in 2018. On the downside, growth was quite moderate and mainly generated by low-priced retailers, as women remained price-sensitive and selective in their spending. Moreover, market saturation limits demand, as the population of young women, the main buyers of apparel, is relatively small. Regular sales seasons and promotions by retailers boosted impulse buying, but limited value sales. N...

Euromonitor International's Womenswear in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Womenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.