WEIGHT MANAGEMENT AND WELLBEING IN KENYA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Ageing Population and Changing Lifestyle Trends To Favour Growth

Coaching-related Programmes To Drive Sales

Well-connected Mid-income Consumers To Drive Growth

Competitive Landscape

Consumers To Expect Innovation From Manufacturers

Multinationals Expected To Dominate

Chemists/pharmacies To Remain Key Distributors

Category Data

Table 1 Sales of Weight Management and Wellbeing by Category: Value 2013-2018

Table 2 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018

Table 4 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018

Table 5 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023

Table 6 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Executive Summary

Consumer Health Witnesses Stable Growth in 2018

Potential Taxes on Parallel Imports Expected To Boost Local Manufacturing

Consumers Educated on Identifying Legitimate Pharmacies Through Sms

Technology To Be A Major Disruptor in the Supply Chain

Value Growth Over the Forecast Period

Market Indicators

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 8 Life Expectancy at Birth 2013-2018

Market Data

Table 9 Sales of Consumer Health by Category: Value 2013-2018

Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 13 Distribution of Consumer Health by Format: % Value 2013-2018

Table 14 Distribution of Consumer Health by Format and Category: % Value 2018

Table 15 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Sources

Summary 1 Research Sources

With changing lifestyles among the young population in the region opting for quick dinners that mostly include fast food as well an ageing population trying to juggle fitness with busy work schedules, lifestyle diseases such as obesity as well as growing concerns about appearance will favour the growth of weight management and wellbeing in Kenya. Consumers are more receptive to slimming products, especially teas, as well as programmes which include advice and support during the time necessary to...

Euromonitor International's Weight Management and Wellbeing in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Meal Replacement, OTC Obesity, Slimming Teas, Supplement Nutrition Drinks, Weight Loss Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Weight Management and Wellbeing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.